NAADAM’s Post

Allow me to share some good news. Lavāda had the opportunity to be interviewed by tocco, an organization that is at the top of their game when it comes to topics of environmentalism and the impacts companies can make. A special thank you to Anh NG. for making this happen. As a small business that is focused on innovation and sustainable options in fashion, it is always great to connect with like-minded entities. Here’s a link to the interview. https://lnkd.in/gUXYtUx8

Thanks Niki and everyone else that came along to Home Grown Club last week, such a beautiful place, we had a blast! Please check out the new sustainable fashion brand at stuarttrevor.com Our purpose is to make buying sustainable fashion easier and more fun. To keep clothes in circulation by making second-hand fashion everyone’s first choice. Every year, around 100 billion new garments are produced – that’s roughly 14 for every person on the planet. To make room for them, the equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. The fashion industry has a waste problem, and it’s taking a toll on the planet. It’s a critical moment for our collective future, and now is the time to act. #sustainable #sustainability #entrepreneurs #founderstories #upcycling #recycledfashion #vintagefashion

Profitable, sustainable AND fashionable? It’s possible. I’ve been working with this spunky startup, Brainspitle: “a fashion brand focused on raising the global temperature with swag, not carbon emissions.” It’s owners are young, women, entrepreneurial, fashion-forward, and out to change the way we buy and impact the planet. Check ‘em out.

Check out my blog post, looking forward to seeing you there! #newblogpost #sustainableclothing #circularfashion #textilerecycling

Since the beginning, Malo Cashmere has paid attention to environmental and political issues such as climate change, which affects us all today. Thanks to Chiara Beghelli, fashion editor at Il Sole 24 Ore, Nancy Marchini, Malo Marketing & Communication Manager, expresses her point of view on how the knitwear industry is evolving to adapt to consumer needs but also to respect the environment. From the production of Cashmere Light garments to the promotion of ethical and sustainable projects, Malo Cashmere is committed to always being responsible, honest and accountable, leaving a positive impact on our planet. Read more about Our Commitment on malo.it

This maybe be an unpopular opinion but am I one of the few that’s pretty revolted by the materialistic Barbie-pink-hype spreading across every corner of our earth? In a period of time where we are fighting serious climate issues (Greece and Italy in total chaos because of fires and storms) - why are we celebrating this wasteful, plastic world which does nothing but create more plastic landfill? I just don’t get it. Is it escapism gone mad? Is it head-in-the-pink sand consumerism? Barbie was slowly dying but sadly she’s come back with vengeance selling 100 dolls every minute… is this what we all need? And why on earth did we actually run out of the colour pink? I didn’t even know that was possible… they can masquerade Barbie as a female icon with all her amazing buddies, with a film being created by a female producer… but let’s be real, it’s not about that, it’s about Mattel selling more dolls, more merch and more plastic. They focused on what will sell more and blindly everyone’s being suckered in. Image below created via midjourney #barbie #pink #consumerisim #design #dolls #climate #climatecrisis #mattel #greed #merchandise #merch #merchdesign #barbiethemovie #barbiemovie

Transparency matters. Devold reached peak transparency last week by publicly releasing our supplier lists – encompassing all tiers from our own mill, down to the smallest thread used for embroidering our labels and, naturally, our wool grower partners.   It’s readily accessible: https://lnkd.in/deyHvPgB 💯 With this commitment, Devold not only fulfils but exceeds the requirements of the Transparency Pledge of Clean Clothes Campaign with Human Rights Watch and more. Transparency facilitates collaboration with civil society in identifying, assessing, and mitigating actual or potential adverse human rights impacts. This step is critical in strengthening our human rights due diligence. #BizHumanRights #DueDiligence

There are so many different ways of building an innovative, robust, responsible company, but I'm not sure any of them happen quickly. This is the case at VEJA, whose mission, purpose and values have guided every micro decision the company makes for the last 18 years: * Complete transparency in supply chain, right back to the cotton field and the rubber tree * Fair wages, fair trade. Even if that means paying double the market price. * If you don't like whats on the market, make it yourself (the business plans to open a recycling plant in a Brazilian favela next year) * Don't wait for the customer to ask - do what you think is right and see if the customer comes, (they have 14 cobbler studios repairing shoes worldwide and are planning more. This is not a revenue play but what they identified as the first step in circularity for the business). VEJA have been pursuing this path since 2005 by diverting marketing and advertising money into materials and labour. I sat down with co founder SEBASTIEN KOPP to hear how they did it - and how the Brazilian government gave them access to a satellite system which is the only way to track deforestation. Rather than acting like 'neocolonialists' the rubber farmers use the information to run their own co-operative. It's a really impressive company with lots more to come. Who else stacks up so well in this space? https://lnkd.in/e_bhdWmt

Looking forward to reading The GANNI Playbook next month. When the fashion landscape falls short on accountability, Ganni is committed to acting responsibly, authenticity and where possible, sustainability. For example their goal of using 90% of preferred materials by 2025 is ambitious and inspiring, citing cancelling colours of a best seller until a suitable replacement material is found. Hoping their actions and shared learnings will inspire action as they ‘demonstrate the principles of a responsible business, where greater purpose co-exists with financial ambition’. There is also something special about GANNI creativity, where pieces are worn season after season and always pass the ‘Does this spark joy?’ test at every wardrobe edit! Therefore already embodying conscious consumption, by the very nature & desirability of the collections. #responsibility #sustainability #action #authenticity #accountability #gannigirls #ganni Brooke Roberts-Islam

I watched a documentary about the fast fashion brand Brandy Melville the other day. It was fascinating. I knew fast fashion was harmful, but I had no idea to what extent! The documentary was mostly about how evil the company is in general - racist, sexist, and exploitative. But, beyond that, fast fashion's impact on the environment is truly frightening. The documentary showed several clips of the oceans in Ghana - the country that most western nations choose to exploit. They force them to buy our discarded cheap junk-clothes, which they then have to figure out how to dispose of. A lot of it ends up in the oceans. Western nations don't care because it's not "their" beach that looks like a landfill. But the ignorant thing, of course, is that there is no "their" beach. The quality of the world's oceans affects OUR marine life and the climate of the whole world, not just a portion of it. The most important take-away for me is that what we purchase is a moral decision. It is as important as voting - maybe more so. The shenanigans of corporations affect our daily lives more directly than the convoluted inefficiencies of the government. Also, the two are linked. Corporate leaders buy the politicians with their contributions. Therefore, immoral corporations lead to immoral governments. Regular people have the numbers, but the corporations have the money. Money is the only language spoken by the powers that be. But we can use our collective numbers to counter this - as long as we resist laziness and apathy. It is easy to get overwhelmed, and feel like there's nothing we can do about the world's problems. But there is something we can do. Every time we shop, we can shop with our conscience. Support high-quality small businesses, local artisans, and ethical corporations. Withdraw your support, as much as possible, from the rest. As a local artisan myself, I am supported by my high-quality community. Join my VIP list for exclusive content and perks. Have a blessed day!