Nailbiter

It’s already Spooky Season?! As early as mid July, shoppers had already spotted Halloween displays cropping up in stores. While some enthusiasts eagerly embraced the early eerie atmosphere, others grumbled about the premature pumpkin spice of it all. Is it ever too soon to start stockpiling candy and cobwebs? What's the first item on your Halloween shopping list? #halloween #spookyseason #shopperinsights

We're gearing up for CRC and ready to shake things up. 💥 Don't miss the session with our rockstar Amishi Takalkar and Yelena Idelchik from Reckitt. We're bringing the #mrx heat 🔥. Get ready to learn how Videometrics allowed Reckitt to reveal new insights! What's the one thing you're dying to learn about shopper and consumer behaviors at CRC this year? Spill the beans in the comments. 👇 Let's get this insights party started early. #nailbiter #CRC

Guess what? Nailbiter is crashing the Insights Association's CRC party! 🎉 If you're as passionate about insights and innovation as we are, you won't want to miss this. Mark your calendars for September 17 at 3:55 PM. Our very own Amishi Takalkar is teaming up with Yelena Idelchik from Reckitt! We’re sharing how Videometrics allowed Reckitt to reveal new insights to unravel shopper and consumer behavior. 👏📈 Got a burning question about behavioral insights or Videometrics? Drop it in the comments, and let's get the conversation rolling before the big event! 🗣️ #nailbiter #mrx #CRC

Time is running out if you have not yet taken the GRIT survey! 📊 Why Take the GRIT Survey? 💡 Influence the insights and analytics landscape 💡 Help highlight emerging trends and innovations 💡 Support the development of industry best practices Your input is crucial. Let’s continue to innovate and lead together. Please take a moment to share your perspective in the GRIT survey here: https://lnkd.in/eYBUS2if Thank you for your continued support and contribution to the growth of our industry! #Innovation #MarketResearch Nailbiter Greenbook

As August begins, back to school season is in full swing. Nailbiter reports on findings from following shoppers’ trips in their typical retailers - and we have some interesting nuggets about early Back-to-School behavior! In July, over 1 in 3 shoppers had a Back to School display breakthrough during their trip! Opinions varied from “too soon” to “helpful to have” to “not as much as I was expecting” as they made their way down multiple aisles of Back to School supplies, foods, and apparel. Bright colors and large installations won this year at attracting shoppers to peruse their many offerings. One shopper comments, “being bright yellow is what makes me come to this and makes this display stand out.” Comment below to be sent a link to learn more about what we uncovered.

Time is running out if you have not yet taken the GRIT survey! 📊 Why Take the GRIT Survey? 💡 Influence the insights and analytics landscape 💡 Help highlight emerging trends and innovations 💡 Support the development of industry best practices Your input is crucial. Let’s continue to innovate and lead together. Please take a moment to share your perspective in the GRIT survey here: https://lnkd.in/eYBUS2if Thank you for your continued support and contribution to the growth of our industry! #Innovation #MarketResearch Nailbiter Greenbook

Thank you, NEW YORK, for an amazing Quirk's Media event. Loved the standing room only as Gram Bowsher, Head of Client Consulting on our Nailbiter team and Luke Orphanides, Shopper Insights Manager at Nestlé showed how videometrics can help a brand move BEYOND LABELS that keep them from seeing real opportunities to meet shoppers' needs. Thank you for stopping by our booth! We're available to answer any questions or show you what videometrics can do for your brand. Connect with us, and let's make it happen: Amishi Takalkar Jocelyn Simon Katherine Ni Ally Leonard Julianne Kennedy #nailbiter #shopperinsights #behavioralanalytics #consumerinsights #quriksworks #mrx

Please join the MREF in welcoming Amishi Takalkar to its Board of Directors! Amishi Takalkar is the co-founder and CEO of NAILBITER. Since co-founding NAILBITER in 2014, she has been most passionate about scaling behavioral sciences within market research. Amishi has been recognized and praised by top CPG brands as a key supplier of actionable insight. Outside business, Amishi is a mentor to many young women and girls, including her two daughters. Amishi grew up in Mumbai, India, and now lives in the Washington, D.C metro. The MREF truly appreciates your commitment to improving the lives of children and youth worldwide! To learn more about the MREF’s leadership team, visit https://lnkd.in/gr9gu-qU. #MREF #MRGivesBack #MRX #insights #nonprofit

Looking forward to presenting at the upcoming Groceryshop conference this Fall.  Excited to to join over 5,000 industry peers and learn from the top CPG and grocery innovators from around the world. Let's connect if you will be there!!

It's that time of the year again. If there's one industry that needs more innovation than most, it's ours. Hence the importance of keeping a pulse to who's innovating and driving our industry forward. What is resonating, what's working, what's not. The only time in a year I ask you to complete a survey :) The GRIT survey. From Greenbook: Why Should You Participate? 🤔 1️⃣ Get the Inside Scoop: Enjoy exclusive early access to the full report. 2️⃣ Be an Industry Influencer: Your insights will help spotlight the 2024 Top 50 Most Innovative Suppliers and Top 25 Most Innovative Buyers (Brands). ⏰ Just 15 Minutes: We know your time is precious, and we’ve designed this survey to balance UX, form factor, and data needs. Your input is invaluable. 🔐 Privacy First: Rest assured, all data is anonymous and no personally identifiable information will be released. Ready to make an impact? Your voice matters! → https://lnkd.in/eYBUS2if