Nailbiter

Across retail, organizations are collecting and analyzing consumer data to make smarter business decisions and enhance shopping experiences. Technology has the power to unlock more relevant insights...when done properly. At Nailbiter, we get brands up close and personal -- seeing what customers notice, cart, consider, buy or not, and WHY. Our CEO, Amishi Takalkar was asked to speak at this week's Groceryshop in fabulous Las Vegas to provide a fresh perspective on the most cutting-edge way to unlock these relevant insights. We'd love to tell you more about what we can do for your brand. #groceryshop #mrx #cpg #shopperinsights #innovation #retail

Congratulations again to Amishi & Gram & all other Insight250 2024 winners. #mrx #behavioralatscale

If you build it, will they come? While Amazon pushes brands and manufacturers to invest heavily in their Product Detail Pages and A+ Content, recent UI/UX updates are fundamentally changing how shoppers engage with products on the platform. Amazon recently introduced the option to Cart directly from Search with a new “Add to Cart” button. Since this change, Nailbiter has observed 4 in 10 shoppers never even making it a Product Detail Page and instead completing their purchase within the Search Page only! This shift has massive implications for brands: - Do you continue to invest heavily in PDP content knowing 4 in 10 shoppers never even see it? - How do you optimize your presence in search (hero imagery, product naming, etc.) to win in this new environment? - What can you do to stay on top of this ever-changing marketplace and adapt in real-time to these changes? Nailbiter has been tracking eCommerce shopping behavior for 10+ years. While shifts this large are less frequent, any change to a planogram, search algorithm, or user experience needs to be measured and adapted to. Reach out to learn more. #amazon #shopperinsights #innovation #carting #pdp

Don't miss Amishi Takalkar, our co-founder and CEO at the upcoming Groceryshop conference in Vegas. This is your chance to hear about what leading companies are doing to get meaningful insights for better brand impact. Our proprietary methodology delivers the truth of the shopper experience. We help brands understand shopper and consumer decisions at scale. That is a competitive advantage brands can't afford to be without! #cpg #shopperinsights #marketresearch #behavioralscience

Counting down the days to #TMRE! 🎉 On October 9, Gram Bowsher will be moderating the panel on “How to Keep Humanity at the Core of Market Research.” We’re excited to explore the latest trends and insights that will be shared throughout the event. Be sure to catch the discussion and swing by to say hello to him if you're attending! It’s going to be an exciting few days of learning, connecting, and maybe a few theme park adventures too. See you in Orlando! #TMRE #MarketResearch #ConsumerInsights 

Are shoppers getting spooked with Halloween pricing? As more expensive seasonal decor and merchandise encroaches on the space of more traditional tricks and treats, shopper value perceptions may be taking a hit. In fact, over 3 in 4 shoppers in a recent Nailbiter fielding indicated that Prices were unattractive or a barrier to making a Halloween purchase! This impact was even stronger earlier in the season. While seasonal decor can help set the mood, it may be spooking away potential deal-seeking buyers. We saw over 9 in 10 shoppers walking away without making a purchase during the early Halloween time period! Retailers and manufacturers need to keep a close eye on how Value is perceived during key seasons like Halloween. The shopper understanding of Price can be complex and easily influenced - don’t let velocities disappear like a ghost because you didn’t explore effective value-driving strategies! #value #priceperception #halloween

We're beyond thrilled to see Gram Bowsher, President & Head of Client Consulting, and Amishi Takalkar, Co-Founder & CEO, recognized once again on the prestigious Insight250 list! This is a testament to their tireless dedication to pushing the boundaries of market research and innovation. Congratulations to all the individuals and organizations who have been named to the list this year. Your work is shaping the future of our industry and we're honored to be part of such a dynamic and forward-thinking community. Check out the full list to see who's who in global market research, and join us in celebrating these trailblazers. Here's to another year of pioneering, leading and innovating together! #mrx #insight250 #ESOMAR ESOMAR

Just wrapped up an incredible experience at Insights Association CRC. We had some fantastic discussions about how traditional market research methods are evolving and how behavioral insights, especially Videometrics, can really help us understand shopper and consumer behaviors. Swipe through for some of our favorite moments. 📸 We’d love to hear your thoughts—what were your biggest takeaways from this conference? Let’s keep the conversation going right here in the comments! Who is brave enough? ⬇️ #CRC2024 #Nailbiter #InsightsCommunity

Want to know what industry leaders at Reckitt are doing to drive better category and brand outcomes? Today's the day to be at the Insights Association's Corporate Researcher's Conference. Yelena Idelchik will join Amishi Takalkar for an interesting case study and a candid conversation about what it takes to be a winning brand and get the insights needed to keep a competitive advantage. Is your brand hungly for better category and brand outcomes? Join us today at 3:55 ET. Happy Hour will start shortly after we're done, so what more could you ask for? #nailbiter #iacrc2024 #insightsMRX

We're on our way to Insights Association's CRC to be part of the action. 👏 Join us tomorrow at 3:55 PM for our session with Amishi Takalkar and Yelena Idelchik from Reckitt! Buckle up as we explore how behavioral insights and Videometrics reveal new ways to unravel shopper and consumer behavior. Get ready for actionable insights from REAL consumers. 📊 See you there! #nailbiter #mrx #CRC