Nansen

Managing content across platforms can be complex, but integrating tools like your CMS, CRM, and e-commerce platforms with Optimizely CMP makes it easier. Streamline workflows, improve collaboration, and deliver personalized content with more agility. Today on the blog, Nansen’s Mary Dolgin explains how integrating Optimizely CMP with your tech stack can enhance your content strategy and drive better results. Learn more 👉 https://bit.ly/40k5QCd #ContentMarketing #Optimizely #Integration #DigitalTransformation #MarTech

Congrats to everyone on our team here at Nansen for this achievement and thank you to our fantastic partners at Optimizely! 🚀🚀🚀🚀

🚀 Big news in the digital experience space! ICYMI Contentful acquired Ninetailed, a leader in AI-driven personalization, and we’re thrilled about what this means for our clients. At Nansen, we’ve already seen the impact Ninetailed can have—improving conversion rates, enhancing user experiences, and simplifying workflows. Now, with Ninetailed integrated directly into Contentful, brands can deliver personalized, real-time content like never before. Curious about how this can elevate your digital strategy? Check out our latest blog to learn more about this exciting development and what it means for your business. 🔗 Read the full blog here: https://bit.ly/3Y2JqE0 #Contentful #Ninetailed #Personalization #DigitalExperience #AI #ContentStrategy

🍾 We’re thrilled to announce our upgrade to Platinum Partner status with Optimizely! This achievement underscores our deep expertise and commitment to delivering exceptional digital experiences. For over 15 years, we’ve partnered with Optimizely to empower businesses with cutting-edge solutions that drive measurable results and enhance customer engagement. Learn more about this exciting development and what it means for our clients: https://bit.ly/4dBu0eB #Nansen #Optimizely #DigitalExperience #DigitalMarketing #Ecommerce

A/B testing is your secret weapon for optimizing user experience and driving conversions. But beware—common pitfalls can lead to skewed results and misguided decisions. Today on the blog, David Boland dives into the most frequent A/B testing mistakes teams make in Optimizely and how you can avoid them to ensure your tests deliver actionable insights. Key Takeaways: 🔍 Craft a Strong Hypothesis: Base your predictions on solid research, not just hunches, to avoid unreliable outcomes.  🎯 Test One Variable at a Time: Avoid the temptation to overhaul your site all at once. Isolating variables ensures clear cause-and-effect insights.  ⏳ Don’t Rush the Data: Make sure your sample size is sufficient and let your tests run their course for statistically significant results.  💡 Focus on High-Impact Areas: Test where it matters most—like product pages and checkout flows—rather than low-impact pages. Remember, even negative or neutral results are valuable learning experiences that guide your future strategies. Ready to elevate your A/B testing game? Read the full article and transform your Optimizely experiments into a strategic advantage: https://bit.ly/4e2LyRr #ABTesting #WebOptimization #Optimizely #DataDriven #CRO #DigitalStrategy

We’re beyond excited to announce that David Boland is now a Contentful Developer Hero! 🤩 The #ctflDevHero program offers impactful developers an opportunity to showcase their work, reach more people, and shape the future of the #ContentfulCommunity. Read the full announcement here: https://bit.ly/3ArSVDc

By leveraging Occtoo's capabilities, we're able to deliver cost-efficient, experience-led solutions that enhance customer satisfaction and loyalty—key drivers of revenue growth. Watch the video to hear Nansen's Arnold Macauley discuss how we use Occtoo to: ✔ Capitalize on emerging opportunities and market changes with agility. ✔ Streamline data management to focus on other priorities. ✔ Deliver superior digital experiences with speed, simplicity, and tangible results. #CustomerExperience #DigitalTransformation #DigitalExperience #OperationalExcellence #RevenueGrowth

🎉 We're thrilled to announce our Gold Partner status with Optimizely! 🎉 This achievement validates our expertise in delivering exceptional digital experiences. For 17+ years, we’ve partnered with Optimizely to empower businesses to understand and target their customers for measurable business results. Read more about the partnership: https://bit.ly/3SmRtIF #Nansen #Optimizely #GoldPartner #DigitalExperience #DigitalMarketing #Ecommerce

A bad user experience can scare visitors away and hurt your bottom line. Fortunately, Optimizely offers two data-driven tools to turn things around: A/B Testing and Personalization. In this week's blog, David Boland shares: ✅ The key differences between A/B Testing and Personalization ✅ When to use each tool for optimal website optimization ✅ How to leverage Optimizely's features to create a winning strategy ➡ Ready to take your website to the next level? Read the full blog post here: https://bit.ly/4f8z4J9 #Personalization #Optimizely #ConversionRateOptimization #WebDesign #WebExperienceDesign #CustomerExperience

Occtoo's cost effective solutions, combined with Nansen's expertise, mean you can focus on what matters most — growing your business. Together, we're empowering clients to: 💰 Generate additional revenue 📊 Reduce costs and improve efficiency 📈 Streamline data management and free up resources ⚡ Deliver digital solutions with speed, simplicity, and tangible results. #partnership #occtoo #digitaltransformation #datamanagement #digitalexperience