Native Digital

Ann Hand, Chairman & CEO at Super League , joins us on this episode of #FromHereToThere. She shares with us her mission to shatter the myth that marketing leaders just burn through budgets. It's time that CMOs deserve a powerful voice in the boardroom. #CareerDevelopment #MarketingLeadership #MarketingMentorship

Where do you stand? 🧍

Sometimes, a diverse career path is the perfect preparation for translating tomorrow's trends to today's decision-makers. In our latest episode of #FromHereToThere, we sit down with Ann Hand, Chairman & CEO at Super League . She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company, eventually drawing her to the challenges of startups. #CareerDevelopment #MarketingLeadership #MarketingMentorship

“When should we invest in SEO?” Think of all the people that don’t know your brand exists. You know they’re looking for services, products, and tools just like yours, so you meet them where they are — their search results. 🧑💻Launching a new website or redesigning your current site? Ah, what perfect timing. By integrating SEO during the planning stages, you ensure your site is optimized from the ground up, helping avoid costly fixes down the road. 🪴 Growing or pivoting your business? When you’re entering new markets, launching new products, or shifting focus, SEO can help target these new areas effectively. Results take time, so the sooner you incorporate SEO optimizations, the sooner your audience can find you when and where it matters most. 📉 Experiencing low organic traffic or declining rankings? A well-planned optimization can help you climb back up in search results. If you’ve noticed a drop in rankings or organic traffic is trending downward, it’s time to refresh your SEO efforts. 🛡️Worried about new competition entering the market? Investing in SEO can help you gain some competitive edge. If you’re already at the top of the results, well, don’t get too comfortable. Ongoing SEO optimizations can ward off new upstarts. 🚀 Launching new products or services? Supporting new product or service launches with strong SEO ensures that your target audience finds them quickly and easily, and your new offerings don’t go unnoticed. Rankings aside, auditing your website for SEO optimizations highlights opportunities in other areas. ⭐ AUTHORITY Users often associate top-ranked sites with authority, so you can build trust while giving your brand more credibility in the eyes of potential customers. 💡 FOCUS Search volume does more than boost your rankings, it can also help inform your broader marketing strategies, guiding more targeted and effective efforts. 🗓️ MESSAGING SEO shows you the topics people are searching for, which can help build a calendar full of content that gets clicks and meets needs. 🤝 SYNCHRONICITY Your optimized content continues to work for you without the need for ongoing ad spend, making it a great companion to all of your paid efforts. All in all, massive growth in brand recognition doesn’t have to come from paid efforts alone. Shoot, We’ve seen SEO tune-ups rake in an almost 300% improvement in CTRs in as little as six weeks before. But, who wants that much of an improvement anyway? 👀

"Folks don't just find a website directly and sign up." - Matthew Seeley, SVP Performance Is your attribution model hiding your true marketing heroes? The rise of 'direct' traffic might be telling us it's time to rethink how we measure success. #AskNative #MarketingStrategy #Attribution #PerformanceMarketing

Breaking News: Local man searches ‘plumbers near me’ and finds what he’s looking for at the top of the results because Sewer Stan Inc. invested in a good SEO strategist.

On this episode of #FromHereToThere, Greg Fass, VP Marketing at Liquid Death, says staying true to your brand's roots as you grow is crucial. The mission: keep delivering unexpected entertainment, not just marketing. The challenge? Resisting 'big brand' thinking and continuing to disrupt the very norms we once mocked. Growth shouldn't mean losing your edge. #MarketingDisruption #BrandInnovation #MarketingMentorship

What’s your call? 📞

There’s no such thing as an unsuccessful messaging test. Testing isn’t just about tweaking words or images to see what sticks — it’s about maximizing ROI. If your audience is growing, it's evolving. When you test your messaging, you’re ensuring that your ad spend is allocated toward what resonates most with your audience. Not to mention uncovering a treasure trove of insights that will prove invaluable when crafting future campaigns. 🍎🍊 A/B testing is probably the most common method, and for good reason. Setup is simple and it’s a straightforward way to understand what clicks with your audience. You just take two versions of an ad and show it to your audience to see which one proves victorious. These tweaks don't have to be anything crazy. Using different headlines, calls to action, or on-image copy will do the job. 🍎🍊🍇🍌 If you’re looking for a way to accelerate findings, multivariate testing will do the trick. Instead of just testing one creative execution against another, you’d have the ability to test multiple variables simultaneously and see which produces the best results. This method generally requires a larger sample size (more 💰) but sets the stage for future iterations more quickly than A/B tests. The method you go with can only be as informative as you let it be. And that starts with these four simple simple truths: 1️⃣ Consistency is key. Consumers are smart. They know when they’re being sold to and they (usually) need to see more from you before they convert. When you worry less about the hard sell, and keep the focus on staying top of mind, you strengthen brand recall and trust. 2️⃣ Audiences must be segmented. The one-size-fits-all approach is a trap. When you test your messaging with different audience segments, you learn how to approach them more effectively. And when you learn how to approach them more effectively, you build stronger, longer-lasting relationships with your audience. 3️⃣ Your definition of success must be clear. If you want to test which message piques interest or convinces folks to come learn more, CTR and CVR are great ways to define the success of different ad combinations. But if you want to find out which ads better support more broad goals (like brand awareness), then these success metrics might not be the best to determine the outcome of that message in that placement. Setting the right expectations can help mitigate the feelings of failure. 4️⃣ Neglecting your learnings is a losing game. A one-time test isn’t where this road ends, partner. You’ve gotta test and test and test again. Iterating on what the data shows allows you to take big swings in a controlled environment. Testing messaging may sound daunting to some, but trust us when we say — there are folks that live and breathe diving into testing results for insights. Not that we know from experience or anything. Definitely couldn’t be us.

Provocative marketing isn't just about shock value - it's about sparking important conversations. Greg Fass, VP Marketing at Liquid Death, joins us on this episode of #FromHereToThere, and says when you challenge the status quo, you might ruffle some feathers, but you also make people question what really matters. #MarketingDisruption #BrandInnovation #MarketingMentorship