Natural Diamond Council

Join NDC’s Diamond Expert for A Live Diamond Trivia Webinar This Afternoon!   Think You Know Diamonds? NDC’s Diamond Expert Grant Mobley is hosting a live diamond trivia webinar for Jewelers of America today at 2 PM EST, and it’s not too late to register! Dive into the fun, tackle tough diamond questions, compete for exciting prizes, and discover game-changing tools to elevate your retail game this holiday season. Don’t miss out—click below to secure your spot!   Register Below: https://lnkd.in/esHZv8zj

NDC Captivates Millions and Debunks Diamond Myths with Influencer Activations   Watch how NDC tapped into authentic voices to shine a spotlight on the power of natural diamonds and bust common diamond myths! With 67 fact-packed videos from 23 creators across YouTube, Instagram, and TikTok, they captivated and educated an audience of millions.   NDC also hosted exclusive activations, whisking select press and content creators behind the scenes in NYC’s diamond district, where they were surprised and had their perspectives transformed!   https://lnkd.in/eHp5-x8a  

Diamonds Are Transforming Lives in Canada’s Northwest Territories   According to NDC’s latest Diamonds of Canada report, local and Indigenous communities make up 47.5% of diamond mine employment in the NWT, contributing to a total of 74,210 years of full-time work since 1996 when the first mine opened.    This industry plays a key role in career development, skill-building, and fostering long-term opportunities, ensuring local communities continue to thrive long after the last gem is mined!    Read the full report: https://lnkd.in/gnhTm9rk 

NDC Welcomes New US Retail Partners to the Natural Diamond Club!   NDC is delighted to welcome recently onboarded NDC retail partners Riddle's Jewelry, The 1916 Company | Radcliffe Jewelers, Gunderson's Jewelers, Lugaro Jewellers, Jim Kryshak Jewelers Inc., and Pacific Diamond Wedding Rings to the Natural Diamond Club! Together, covering 12 states and Canada, the REAL.RARE.RESPONSIBLE. values of natural diamonds will be spread in their respective markets. They are joining over 40 current US NDC Retail partners representing several hundred doors across the country, many of whom were able to enjoy the inaugural Natural Diamond Club in Las Vegas this year.    To learn more about NDC’s Natural Diamond Club community, visit naturaldiamonds.com. https://lnkd.in/e9jsZcf5 For retailers interested in advancing their natural diamond business this holiday season, visit naturaldiamonds.com or email  officialpartners@naturaldiamonds.com.  

Only Natural Diamonds Scores Exclusive Access to Rio Tinto's Sparkling New Tender!   Only Natural Diamonds snagged the golden ticket to Rio Tinto's invitation-only event in London showcasing the new Colour Awakened Tender, a breathtaking tribute to the Argyle Diamond Mine. This eye-popping collection features 48 rare gems, including seven historic “Old Masters” flaunting vibrant pinks, fiery reds, violets, whites, and enchanting yellows. Sinead Kaufman, Chief Executive of Rio Tinto Minerals, gushed, “No other mining company in the world has custody of such a kaleidoscope of colored diamonds.” With Argyle's closure in 2020, this tender is a must-see for collectors seeking extraordinary treasures. Get ready to bid before the clock runs out on November 18, 2024!   See the full collection at naturaldiamonds.com https://lnkd.in/eB-Zzwmr  

Canada: A Leader in the Global Diamond Industry    Immerse yourself in NDC’s new Diamonds of Canada report and discover why the region ranks as the world’s third-largest diamond producer, renowned for its pristine gems dating back 3.5 billion years. Since 1996, Canada’s diamond industry has generated 74,210 person-years of full-time employment, showcasing its significant economic impact. Committed to ethical practices, diamond companies like Diavik, Ekati, and Gahcho Kué mines, collaborate with local governments, communities, and Indigenous Peoples to boost socio-economic benefits, ensure environmental stewardship, and play a vital role in shaping the global diamond market.    Read the full report: https://lnkd.in/gnhTm9rk De Beers Canada Inc (DBCI) Mountain Province Diamonds Inc.

Spotted! Discover NDC’s Real. Rare. Responsible campaign video on Amazon Prime today. Shot in Canada’s Northwest Territories and narrated by NDC’s Global Ambassador Lily James, the film conveys the intrinsic values and positive impact of natural diamonds, including honoring Indigenous traditions that have thrived for millennia.    Immerse yourself:   https://lnkd.in/ek5x6b-b

NDC India Explores the Importance of Education and AI in Luxury Retail Digital savviness is reshaping every business, and our industry is no exception. NDC’s dedicated to championing trends and equipping our retail partners with vital information for success. In India’s diverse market, where natural diamonds are treasured as emotional investments, education plays a crucial role in understanding consumer preferences. Our recent team meeting emphasized the importance of educating both retailers and consumers alike on the real, rare, and responsible values of natural diamonds. Recently, we managed exclusive access to a knowledge session with the country’s leading media agency, only for our industry. Arnav Sood from Mindshare India and NDC’s Richa Singh discussed "AI: The Future of Luxury Retail," highlighting AI's transformative potential in the luxury sector, while emphasizing the importance of strategic planning. The active engagement and thoughtful questions from our partners reaffirmed our commitment to making education the cornerstone of our initiatives.   We are eager to continue hosting these sessions industry-wide, with plans to conduct educational events twice every quarter to foster continuous learning and apply these insights into practice. The positive engagement from our partners is not only expanding their knowledge but also strengthening consumer relationships, contributing to one of our most successful seasons yet. For more such learning opportunities, connect with us at indiatrade@naturaldiamonds.com Wavemaker India

Natural Diamond Council Unveils New Diamonds of Canada Report NDC is excited to release the new Diamonds of Canada report, a comprehensive look at Canada’s key role in the global diamond scene. In just 40 years, Canada has surged to the third-largest producer, delivering 14% of the world’s diamonds. Most come from the Northwest Territories (NWT), where local and Indigenous communities directly benefit, and sustainable innovations like Rio Tinto's Diavik diamond mines off-grid solar plant are leading the way.  This report complements NDC’s Education Program, giving retailers and consumers instant access to key information insights. View the full report below: https://lnkd.in/gnhTm9rk 

The Natural Diamond Council has officially partnered with the Shanghai Diamond Exchange! This past week in Hong Kong, we celebrated this collaboration with the Natural Diamond Club media launch and retail partner cocktail event, where we unveiled our 2024 global campaign, “Real. Rare. Responsible.” This marks the beginning of a new era in the promotion of natural diamonds. Together with the Shanghai Diamond Exchange, we aim to drive the robust development of China’s natural diamond industry. Our efforts will focus on creating engaging digital content and innovative online-offline communication projects that highlight the unique value of natural diamonds. We would like to thank all of our partners for joining us in this milestone moment. Let’s work together to shape a bright future for the natural diamond industry and delight consumers with new experiences!