New Engen, Inc.

🍩 ICYMI 🍩 We recently shared some exciting news – New Engen has officially acquired Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, CA! 🎉 In case you missed it, we were also featured in Fortune! Here’s a bite-sized highlight: “New Engen, a portfolio company of Insignia Capital Group, acquired Donut Digital, a Manhattan Beach, Calif.-based performance marketing agency.” Thank you to Allie Garfinkle for the mention. This acquisition strengthens our creative foundation, building on Donut Digital’s bold and fresh approach to high-performance creative—especially on #TikTok. You’ve probably seen their work for brands like MeUndies, PROSE,Caraway, and Spindrift Beverage Co, Inc. 🔥 This recognition is a sweet reminder of how our team continues to grow (and yes, we’ve been taking bites out of our big goals 🍩). 🙌 If you haven’t seen the full press release yet, check it out via the comments below. A huge thanks to our amazing team and partners who have been part of this journey. We’re incredibly proud of the work we’re doing together and look forward to what’s next - onwards and upwards! #DigitalMarketingNews #TeamGrowth #MilestoneMoment #CreativePerformance #MarketingAcquisition #Growth #FortuneFeature

🎉 The holiday hustle is here! Do you have these Q4 shopping dates on your affiliate marketing calendar? Q4 is packed with opportunities for brands to shine. And while Cyber Week often grabs the spotlight, it’s not the only time to capture buyer attention. Right now is the perfect moment to: 1️⃣ Review your Q4 performance from 2023 2️⃣ Refresh your affiliate marketing calendar 3️⃣ Pinpoint key dates that align with your audience’s buying behavior From Singles’ Day’s “Treat Yourself” theme to the eco-friendly Green Monday, each of these days offers a unique chance to boost your affiliate strategy. Stay ahead, stand out, and make sure these dates are on your radar for the best impact. 📖 Check out the full holiday guide and tips here: https://hubs.la/Q02VV_bv0 #AffiliateMarketing #Q4Strategy #Ecommerce #HolidaySales

Starting 2025 predictions now: D2C brands that are not actively running ads on Amazon will struggle to grow. Amazon is quickly becoming the preferred shopping channel as brands fight for share of wallet against a more cost conscious shopper. Using data from Similarweb, analyzing a brand's traffic across .com, a 3rd party retailer, and Amazon, it's clear that customers are shifting their shopping behaviors. Understandably, it's a harder channel to invest in given the lower margin and distribution challenges for smaller brands. Figuring out how Amazon plays a part in your media mix/sales projections will be imperative as consolidation within the ecom space continues.

🎉 Big news—New Engen has been named a finalist in the 2024 U.S. Agency Awards for not just one, but two categories: 🏅 Digital Agency of the Year 🏅 Media Buying Agency of the Year These awards celebrate the agencies that are pushing boundaries and delivering impactful results across industries nationwide. At New Engen, our mission is simple: drive genuine impact for every client we partner with. These nominations reflect that mission, and we couldn’t be prouder! We’re counting the days until the final results on November 14th. Congrats to all the other finalists—we’re in great company! #USAgencyAwards #DigitalMarketingAgency Don't Panic Events #MediaBuying #AwardFinalist #MarketingImpact #MarketingExcellence

Today’s the day—FinCon 2024 kicks off in Atlanta! FinCon is where finance content creators and pros come together to share ideas, connect, and make an impact in the world of financial media. Lacie Thompson, our Chief Growth Officer, and Henry Pallares, our Affiliate Senior Manager, are there this week ready to soak it all up. 👉 If you're at FinCon, be sure to say hi to Lacie and Henry—they’d love to meet and chat with you! #FinCon2024 #FinCon #FinTech #ATL

We’re growing! Join our team at New Engen! We're looking for talented professionals to join our innovative crew. If you're passionate about driving results and making an impact in digital marketing, we want to hear from you! ✨ Current Opportunities: • Chief of Staff • Associate Director, People • Lead Analyst • Accounts Payable Specialist • Recruiter • Associate, Affiliate (Fintech) • Associate, Paid Search • Research Analyst, Media Strategy 🧩 Are you a good fit? The answer is “yes” if you have: • A passion for excellence • An innovation-driven mindset • A collaborative spirit • A love for data and strategy Why join New Engen? 💙 We Live Our Values: • Be the Good: Integrity, respect, and care—inside and out. • Expertise: Excellence and innovation that shape our industry. • Growth Mindset: Embrace challenges, take risks, and grow. • Empathetic Directness: Honest, empathetic feedback, always. • All In: Team-first mentality with a shared purpose. ⭐ Ready to innovate with us? Apply today via the link in the comments and take the next step in your career journey with us. #Hiring #NewRoles #MarketingJobs #RemoteWork #CareerOpportunities #DigitalMarketingJobs #JoinUs #TeamGrowth #OpenRoles #JobOpportunity #MarketingCareers #NewOpportunities

FinCon Year 3 here we go! 🙌 Looking forward to connecting with old friends and new partners at this year's event, as well as taking in all that Atlanta has to offer for the first 🏙️ If you're planning on attending the conference this year, please reach out! See you next week.

Congratulations, Heather Nichols! 👏🎉

Ready for FinCon 2024? We are! 🤑 Our very own Lacie Thompson, Chief Growth Officer, and Henry Pallares, Affiliate Senior Manager, will be heading to Atlanta for FinCon 2024 from October 23-26! FinCon is where finance content creators and pros come together to share ideas, connect, and make an impact in the world of financial media. 💡 👉 If you’re attending, leave a comment below, and be sure to say hi to Lacie and Henry! They’d love to meet and chat with you. #FinCon2024 #FinCon #FinanceContent #FinTech #AtlantaEvents

I used to love 1-day click optimization in Meta. 1-day click made Meta look great for our clients using last click in Google Analytics. It became a great way to "hack" meta performance and prove more "value" from the channel. I think its fair to assume most brands are still using some last click or click-based model. If that is the case, then they also are willing to pay more for clicks than they are for anything else like reach, views etc (on a relative basis). Taking that logic a step further, this puts CLICKS at a premium across all advertising. Our data from Meta suggests exactly that: - 1-day click campaigns are 2.3x more expensive than 1dc/1-day engaged view - 1-dc/1-day engaged view audiences reach 2.2x more people for every dollar spent Not only are click audiences MORE expensive, they are also narrower. These narrow audiences may help your last click attribution look strong, but they directly hinder long term growth by limiting reach. This will lead you direct to Tom Roach and Dr Grace Kite's "Performance Plateau" - success at the start, then stagnation. Some of you may argue - but clicks are actually more valuable. It's OK to pay more for that click because the ROI is there. My response is a very clear NO. One point of research suggests that click through rate does not correlate to marketing effectiveness/revenue impact. Another data point proves that younger people click WAY less than older demographics. We love clicks because we can see them & "measure" them easily. But, they are just a part of the customer journey (and not for everyone!) and only growing increasingly scarce with AI search results ("zero-click search"), video and demographic shifts. If you are on 1-day click, this is something you should test TODAY. I'd recommend testing both 1dc/1dv and 7dc/1dv based approaches, and its important to use an incrementality lens vs. last click. New Engen, Inc.