News Product Alliance

How do we build genuine relationships with our audiences in the post-platform era? There's value in the social and search space even after the Big Tech break-up, but we need a different approach. In this session at the #NPASummit 2024, we will discuss three fundamental topics to build the future of social and search. 🔎 Join us on October 11 and learn from Fabienne Meijer, Kevin Anderson, FRSA, and Natalia Gutiérrez! Collaboratively, we will create a take-home document with concrete tips and examples to try out on your own. 🎟️ Get your tickets: https://lnkd.in/dszswGZ4

"Building in the open" is one of the tenets of product development. Through transparency, we foster buy-in for our ideas and allow others to learn from our successes and mistakes. But transparency doesn't always come naturally to legacy newsrooms, where teams and departments are often siloed and sometimes disincentivized from sharing their work. This session at the #NPASummit 2024 will look at how you can foster more open communication so teams are building off each other's work rather than trying to solve problems others already have. Join Upasna Gautam and Eric Morrow on October 11! 🌟 Save your spot here: https://lnkd.in/dszswGZ4 

What drives media trust in today’s ever-changing information landscape? 📰 At the #NPASummit 2024, we’ll explore the key factors behind cultivating audience trust and offer functional steps to optimize news products for lasting connections. Agnes Stenbom, Head of IN/LAB & Trust Initiatives at Schibsted Media, will share insights and strategies in her keynote, “Navigating Trust: Cultivating Media Trust in a Sea of Information.” Don’t miss out on this session! 🎟️ Get your tickets now: https://lnkd.in/dszswGZ4

We may think we know what news consumers want, but how can we really tell? Learn how to move beyond the guesswork by systematically testing hypotheses and using data-driven insights to refine your news products! 🎯 Join Madison O'Connor and Paty Gomes as they cover practical strategies for designing and executing experiments, from A/B testing to usability tests, and explore how these methods can reveal what really resonates with your audience. Get your tickets for the #NPASummit 2024! https://lnkd.in/dszswGZ4

Want to see AI in action for fact-checking and fake news detection? Join this session at the #NPASummit 2024 where you'll get an inside look at how newsrooms are leveraging AI tools to tackle misinformation. 🔍 Moderator: Emily Lytle, from the Reynolds Journalism Institute (RJI) 💬 Panelists: Kim Bisheff, from Cal Poly SLO; and Marcela Duarte, from Lupa Save your spot for October 11! https://lnkd.in/dszswGZ4 

How can small newsrooms safely and affordably experiment with AI? At the #NPASummit 2024, you’ll discover how to identify problems that AI can solve, pitch and test tools with your editorial team, and monitor performance after launch. Find out with real-world examples by joining Jane O. and Paul Cheung’s session! 🎟️ Secure your spot: https://lnkd.in/dszswGZ4 

Happy to share that I'll be speaking at NPA Summit 2024: Tech & Trust! Jillian Lucas and I will be hosting the session, Trust as a metric: how to demystify and communicate commerce strategy with a product lens Make sure to attend on October 11.

From exploring how small newsrooms are implementing AI tools on a budget to testing technologies that detect fake news, the sessions at the #NPASummit on October 11 will provide actionable insights to help you navigate AI adoption. You'll leave with concrete steps to address your newsroom's challenges, improve efficiency, and drive innovation. Get your ticket today: https://lnkd.in/dszswGZ4 

Join us next month at News Product Alliance summit to talk about adding transparency and inclusivity to your backlog!

Technology is evolving and evolving faster than ever before, with AI having the potential to transform every dimension of our daily lives. These changes modify the behavior and expectations of users and journalism's existing and potential audiences. As an industry, we need our rate of product innovation to match the speed of changing user behaviors and technology advancements so that we can best serve our communities with trustworthy, quality information. I am incredibly proud to say that this year's NPA Summit program is all about how we can address these challenges with product practices, a blend of audience insights, change management practices, and business acumen in whatever type or size of news organization. Some of the sessions I am excited to participate in are: 👉 Beyond Chatbots: How Can We Build Next-Gen-AI User Interfaces? 👉 Planning for uncertainty: How strategic foresight can support your product strategy 👉 Let's design a design sprint for AI in the news 👉 Empathy Without Exhaustion: Lean Strategies for Understanding Your Community Join the largest (and most generous!) community of news product thinkers, practitioners, and innovators and help the industry take the driver's seat on AI implementation and adoption in a way that creates value, and fosters strong and resilient information ecosystems around the globe. Check the full schedule and get your ticket here: https://lnkd.in/deJijdAE