NexChapter

🚀 Groceryshop Countdown: 12 Days to Go! 🚀 We're excited to announce that Art S. and Jeff Baskin from NexChapter will attend Groceryshop 2024! 🎉 Whether you’re looking to discuss the latest in retail media, e-commerce, loyalty programs, or generative AI, this is your chance to connect with us in person! 📅 Want to meet up? Let’s schedule some time to dive into the future of grocery and convenience retail. Reach out now to lock in a meeting🔥 See you in Vegas! ✈️ #Groceryshop2024 #RetailInnovation #NexChapter #MeetUp

We are thrilled to share the news that Jeff Baskin has joined us at NexChapter to lead our Omni-channel efforts across Convenience and Grocery Retail. Jeff is an industry veteran who has spent years helping retailers such as Kroger, Giant Eagle, Inc., Hy-Vee, Inc., and Circle K amongst others in his roles as a Chief Revenue Officer. See the coverage from Supermarket News.

According to Gartner, Global Retail Tech is estimated to increase +6.5% year-over-year. A recent study showed that 57% of convenience retailers plan to spend more on mobile apps, self-checkout, food ordering & prep, and digital signage. What are the top tech areas you are investing in?

Join two of our advisors this week on 𝘭𝘪𝘷𝘦 industry webinars ⬇️ First, hear Art S. discuss inflation-adjusted sales in the c-store industry with Upside's David Poulnot. They'll cover everything retailers need to know before making investment decisions for the rest of the year. 💻 𝗖-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝘀 𝗨𝗽, 𝗕𝘂𝘁 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗠𝗼𝗿𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 🌐 Wed, Jul 24 at 1pm CT 🔗 https://lnkd.in/gYjSzry2 Next, Mike Templeton 📲🏪 will join Yaqub Baiani from 7-Eleven and Adi Dhandhania, CFA from Neon Marketplace on a panel discussion with CStore Decisions. Erin Del Conte will moderate the discussion on the challenges faced by retailers embracing digitization. 💻 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗧𝗲𝗰𝗵 🌐 Thu, Jul 25 at 1pm CT 🔗 https://lnkd.in/gNP2Di3z 𝘍𝘰𝘭𝘭𝘰𝘸 𝘰𝘶𝘳 𝘱𝘢𝘨𝘦 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘶𝘱-𝘵𝘰-𝘥𝘢𝘵𝘦 𝘰𝘯 𝘸𝘦𝘣𝘪𝘯𝘢𝘳𝘴, 𝘦𝘷𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘰𝘵𝘩𝘦𝘳 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵. 🔔 #cstores #conveniencestores #digital #webinar

There’s an ongoing debate - is AI over-hyped or under-hyped. We’ve seen this at recent events; Shoptalk, Coresight Research NexGen Commerce, and others. Regardless of your view, we all can say there’s a lot of hype surrounding AI. Matt Sargent, our VP of Loyalty Analytics partnered with CStore Decisions to shed light on practical marketing and customer engagement use cases within the Convenience store industry. He leverages his many years in data, analytics, and loyalty to share his point of view. If this sparks a thought and you want to discuss, please reach to Matt via email matt@nexchapterinc.com.

Our CEO, Art S. had the opportunity to visit fellow C-StoreTEC Advisory Board Member Abigail ⛽️ Cerra at Chestnut Market in New York this week. They chatted all things digital, social, and local marketing! The shelves were full and faced, the vault was packed, and the beer was cold! It was a great visit!

Launching a convenience store loyalty program is hard work, but what comes after is even more important. ⤵ 𝗗𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗳𝗮𝗰𝗶𝗻𝗴 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰-𝘀𝘁𝗼𝗿𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺? 😤 Slowing enrollments 🧐 Low participation 😒 Limited engagement If so, it may be time to re-assess the current state of your loyalty program. Our team has experience building, launching, and operating some of the most dynamic programs in the convenience industry ... and we know exactly what to examine when things aren't looking good. 🔎 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘵𝘰 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘪𝘧 𝘺𝘰𝘶'𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘸𝘩𝘢𝘵 𝘢 𝙇𝙤𝙮𝙖𝙡𝙩𝙮 𝘼𝙨𝙨𝙚𝙨𝙨𝙢𝙚𝙣𝙩 𝘤𝘰𝘶𝘭𝘥 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. #cstores #conveniencestores #loyalty #loyaltyprograms

Last week our CEO Art S., had the opportunity to host a C-StoreTEC webinar to discuss the topic of Data-Driven Marketing. He was joined by fellow Advisory Board Members David Jackson of Kwik Trip, Inc. and Lisa Ham of Yesway, as well as Lanna O'Connor of RaceTrac. The webinar is available on replay via CSP Daily News. A few key takeaways: -The C-store industry is enormous: 150,000+ locations generating 160+ million transaction a day -These transactions generate a tremendous amount of data; business, operations, supply chain, in-store, out of home, and customer data -Customer data is critical in the C-store industry; according to a McKinsey & Company study, 71% of consumers expect companies to provide personalized interactions and 40% of consumers buy more from retailers who personalize the shopping experience across channels -In order to evolve your customer data, retailers need to think about where to store customer data, how to create a single view of customers, and how to active customer data to deliver business outcomes -Listen to the webinar replay to hear how these data-driven marketers were able to overcome barriers in their companies to evolve their customer data strategies The speakers also shared a "Customer Data Maturity Model". While the phases aren't linear, it serves as a framework for retailers to consider as they build their customer data strategies. NexChapter helps retailers, brands, and technology companies build customer data strategies and accelerate business impact in areas such as Loyalty, Digital Commerce, and Retail Media Networks. Reach out to learn more: https://lnkd.in/g36fgyRn

Matt Sargent, our VP of Loyalty Analytics, visited Loop Neighborhood Markets in California earlier this month. He enjoyed shopping as a customer through their Blast Chiller, Hydration Station, and Wall O' Beers! He was most impressed with how their LoopBack Rewards shows up in-store. Digital signage, pop-up banners, cashier enrollment scripts, and pamphlets showcasing the program's value... also with a QR code for easy app downloads. As retailers work to evolve their loyalty programs, they need to think about member acquisition, customer experience, data analytics, and the right KPIs and metrics to measure their programs. NexChapter helps retailers assess their loyalty programs and drive toward business outcomes. Reach out to learn more: info@nexchapterinc.com

It takes BIG talent to make a BIG impact on the C-Store Industry! We are thrilled to welcome Mike Templeton to our team. In addition to supporting our clients' growth and transformation initiatives, he is leading the charge on our upcoming industry-wide Digital Assessment. https://lnkd.in/gG9yGFEa