Our Top Ten Streaming List is live 🎬! This week, five titles surpassed the billion-minute mark, with Netflix’s original series "The Perfect Couple" claiming the top spot with an impressive 1.9 billion minutes viewed. Check out the full list: http://nlsn.co/6044Uku7i
Nielsen
Software Development
New York, NY 1,170,489 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nichole Henderson , GM of Campaign Analytics at Nielsen, explains how Nielsen ONE Outcomes revolutionizes full-funnel measurement. From who saw the ad to its outcome, get a clear understanding of your campaign performance across all channels. Watch the entire conversation here: http://nlsn.co/6047UusNl
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NEW: Over 43 million viewers 👤 tuned in for the Vice Presidential Debate between Sen. JD Vance and Gov. Tim Walz on Tuesday, October 1st. The debate was broadcast live on 15 total TV networks. Read more about the viewership: http://nlsn.co/6044UPq5m
2024 Vice Presidential Debate Draws Over 43 Million Viewers | Nielsen
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With more than $3 trillion 💰 in purchasing power, Latino consumers have a tremendous influence on the U.S economy and culture! Agencies, learn how you can authentically connect with Latino consumers through their favorite sports in our recent Diverse Intelligence Report http://nlsn.co/6048WvJ5I
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement | Nielsen
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“Nielsen is helping agencies spot tomorrow’s trends with a hybrid data approach,” says Sam Bloom, Head of Partnerships at PMG. He shares how Nielsen ONE provides unified tools to tackle media fragmentation and highlights the power of smarter measurement solutions. Watch the interview now: http://nlsn.co/6044W4HWQ
Tackling media fragmentation with a hybrid data approach
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#Election2024 - Nielsen reveals left-leaning voters prefer HBO Max and CNN, while right-leaning viewers favor FOX and YouTube TV. Media habits vary greatly by political affiliation—explore these trends to refine your campaign strategies. Read more here: http://nlsn.co/6048WmJEY
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
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Do you turn to the media for updates on extreme weather events? Nielsen and Climate Central, Inc. recently analyzed how extreme weather event coverage reaches and educates communities on climate change. Discover more in the full case study: http://nlsn.co/6043WtmhZ #ClimateChange #MediaImpact
Connecting the dots on climate change | Nielsen
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In this conversation 🎙️, Nichole Henderson , GM of Campaign Analytics at Nielsen, highlights how Nielsen ONE Outcomes simplifies campaign analysis and provides comprehensive insights across media platforms. Learn how to make smarter decisions with clear, actionable data. Watch the full conversation here http://nlsn.co/6045UEPl9
Understanding full-funnel measurement: From who saw the ad to the outcome | Nielsen
nielsen.com
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Staying updated on media buying trends is essential for advertisers. Matthew Devitt, SVP, Head of Advertisers and Agencies at Nielsen, shares his top insights into the latest strategies and spending trends. Discover how these trends can impact your approach. Watch the full video here: http://nlsn.co/6044Wtc9E
Overcoming outcomes challenges for brands
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Nielsen reposted this
Media & Market Research Sales Leader ➟ Transformational Relationship Builder ➟ Managing Director at Nielsen | Building, Growing and Optimizing Key Client Relationships
Take note marketers and modeling companies! Radio's contribution to Market Mix Models has long been misunderstood and/or discounted. Nielsen's Dave Hohman is setting the record straight. "when the relative weight of impressions is large enough to be measured, radio consistently ranks as a top-tier medium for ROI" 🔥#marketmixmodeling #advertising #radio #MMM https://lnkd.in/eps97_-Q