🚨 Exciting news! Nielsen’s The Advertising Media Spend Report - H1 2024 is now live! This report provides a detailed analysis of media investment trends, giving advertisers and agencies insights to guide their advertising strategy. Download your copy today and stay ahead of the game: https://bit.ly/4f320Sa
Nielsen
Software Development
New York, NY 1,181,506 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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For auto brands 🚗, understanding how EV curious shoppers spend time across the total television landscape can unlock key advanced audience insights. Download Nielsen’s new On-Target report to enhance your strategy with cross-media insights http://nlsn.co/6041Su8nD
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Media & Market Research Sales Leader ➟ Transformational Relationship Builder ➟ Managing Director at Nielsen | Building, Growing and Optimizing Key Client Relationships
Radio dominates 67% of Americans daily audio time! 📻 Nielsen's The Record's breaks down listening habits across platforms and uncover trends in ad-supported audio consumption in 2024 Q3. Interested in optimizing your audio marketing? DM me to discuss more and read the full article here: https://bit.ly/3NNbghD
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It’s here! 🎧 Nielsen’s The Record: Q3 U.S. Audio Listening Trends is out now. Discover how Americans are tuning into audio, with radio leading the pack across ad-supported platforms. http://nlsn.co/6040SOh4i
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🚨 Attention advertisers! With 2024 projected to hit record political ad spending of $3.46 billion in digital ads, understanding how voters consume media is crucial. Nielsen insights show that as news viewership spikes, now’s the time to refine your strategies to maximize reach: http://nlsn.co/6049qc4sc
Understanding how audiences connect with news media ahead of the 2024 U.S. elections | Nielsen
nielsen.com
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In Nigeria, the U.K., and South Africa, Black audiences are calling for more relevant ads in streaming TV. Nielsen’s article highlights the trends that can help brands create meaningful connections: http://nlsn.co/6044qcNYK 🌍
Black audiences are looking for relevant representation in advertising and content | Nielsen
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Successful marketing isn’t just about media metrics; it’s about driving tangible business outcomes. Nielsen’s insights reveal that aligning marketing strategies with business goals enhances ROI and customer acquisition. Learn how to plan with outcomes in mind and leverage Nielsen ONE for strategic insights. Read more here: http://nlsn.co/6042qRtun
How to plan with business outcomes in mind | Nielsen
nielsen.com
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Did you know Black Americans spend 32% more time watching TV than the general population? Yet, many feel underrepresented in media. See how brands can close the gap with actionable insights from Nielsen’s latest article. http://nlsn.co/6044qcfAA 📺
Black audiences are looking for relevant representation in advertising and content | Nielsen
nielsen.com
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Have you explored this month’s Media Distributor Gauge? We’re sharing three key insights to keep you informed. 💡 For more information visit: http://nlsn.co/6008q7Nl6
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Did you know that 70% of marketers are prioritizing performance marketing at the cost of brand building? Dive into Nielsen’s article to uncover why this might not be the best strategy. Discover how to enhance your campaign spend for sustainable growth: http://nlsn.co/6042qcFNj 💵
Are you investing in performance marketing for the right reasons? | Nielsen
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