NiK Bentel Studio Brand Identity 📹
In the ‘NiK’ of time, Little Troop's brilliant rendition of NiK Bentel Studio thrives on the artful balance of curated chaos.
Based in the heart of New York, a team of four creatives—Andy Sun, Mara Tuccio, Gene Han, and Nik Bentel—unveils limited-edition performance art objects, most notably the iconic Mac folder wallet. The studio's evolution necessitated a fresh identity, one that transcended individual personalities and celebrated the collective brilliance of the team. The mission was clear: amplify the studio's essence—playfulness, levity, and humor.
Little Troop's genius lies in a simple yet dynamic mascot with interchangeable elements. The only constant? Those playful cartoon eyes. Throughout the identity, the mascot shape-shifts, transitioning from flat to squishy, paying homage to iconic claymation characters of yesteryears. It transforms into a series of alter-egos, featuring a Clippy-inspired web-pop up and the cheeky "evil Nik"—a personal favorite of Noemie Le Coz and Jeremy Elliot. Brace yourselves for an identity that not only mirrors NiK Bentel Studio's diverse projects but also encapsulates the whimsical and vibrant nature of creative collaboration.