NinetyEight

We're no strangers to social media's influence on politics and vice versa... but something about Kamala's Brat Summer campaign and Gen Z marketing since then, has felt different. 💚 🇺🇸 We asked The Koi Pond, NinetyEight's resident community of over 900 Gen Z's from around the country, to give us their thoughts on the impact Kamala's campaign has had on their thoughts towards Decision 2024. Our CSO, Gia Lee, is here to answer the question on everyone's minds: was it enough? Enthusiasm for Kamala's social media presence is strong, but is it enough to turn into action and turn the tides of the rapidly approaching election? Click the link below to see what Gen Z has to say about it all! https://lnkd.in/ggNcHxBb #decision2024 #genz #marketresearch #thoughtleadership #blog #article #agency #socialmedia #brat

What's it like to be able to work from the likes of Tokyo, Lisbon, London on any given day? 🗼 🛫 Our co-founder and CSO Gia Lee can tell you! As a fully remote company, we're constantly on a mission to strike the perfect work-life balance. But sometimes it's not that easy. Check out Gia's feature on Vox's "Today, Explained" podcast, where she talks about her digital nomadic lifestyle, setting boundaries with work, and more! https://lnkd.in/gYPyCrBx #workfromhome #worklifebalance #teambuilding #agency #remotework #marketing #genz #podcast

NinetyEight's very own Celine Chai will be combining her two loves - dancing and marketing - at ThinkLA's "A Night in the Spotlight" on October 10th!! 💃 🌖 Celine will be amongst a series of other stellar individuals for a night of talent you won't want to miss! Click the link below to register: https://lnkd.in/eKBNprp2 #event #losangeles #marketing #genz #agency

Nutter Butter is the latest social media brand viral rage... but does it really mean anything anymore??? In the race for virality, brands are losing their identity. Nutter Butter’s recent TikTok activity is a clear example of how “unhinged” marketing can go wrong. We’ve seen brands like Duolingo and ScrubDaddy push boundaries in playful and innovative ways, but Nutter Butter’s content feels more off-putting. It seems like an attempt to resonate with a younger Gen Alpha Skibbidi Toilet loving crowd but the reaction from viewers, even Gen Zs, has not been positive. Young social media users are starting to get exhausted and annoyed at the plug-and-chug machine of brands on social media, as companies reach for virality. While Nutter Butter has certainly generated buzz, it’s hard to see how this aligns with their long-term goals. Sure, viral moments are great, but what happens after the impressions fade? The content doesn’t tie back to their product in any meaningful way. And while we’re not advocating for overt product placement in every post (because no one wants constant ads), brand alignment is crucial. If your social media presence doesn’t support your values, what are you really achieving? At NinetyEight, we’ve always believed that virality shouldn’t be the main goal. It’s time for brands to focus on meaningful engagement. Even Gen Z, known for pushing limits, is saying its time to reel it back in. #socialmedia #strategy #tiktok #viral #brandstrategy #marketing #genz #agency #thoughtleadership

We had a blast at Marketing Brew Summit 2024 last week! 🤩 It was such a pleasure to make new friends, hear from some of NinetyEight’s personal idols, and partake in nuanced discussions on the current marketing landscape. Here are some of our top takeaways that we’ll be keeping in mind here at NinetyEight: 📝 There is no strategy playbook. If you want to distrupt spaces with marketing, you can’t play by the rules. -Laurie Lam, Chief Brand Officer, E.L.F. BEAUTY 📈 Impressions aren’t everything. Measuring community is more difficult, but more telling of a product’s success. It’s all about finding out how to assign a number to communtiy through retention, social sentiment, and more. -Cara Meiselman, Esq. Director of Marketing, TSA   📊 Looking at the same data set with multiple perspectives, then layering those perspectives on top of each other, is what makes insights most impactful. -Michal (Mickey) Galin, VP Data Products & Integrations, GWI Huge thanks to everyone all the speakers and event coordinators for putting on such a stellar summit!! And a big shoutout to all of the attendees, who were so great to talk to and enjoy the event with. We can’t wait to apply what we learned last week to our future projects at NinetyEight! ✅ #event #marketingbrew #marketing #conference #teambuilding #thoughtleadership #insights

Are you a Gen Z investing in your glow with pro skincare treatments? ✨ 💉 💆♀️ We're teaming up with a cutting-edge wellness brand to learn more about your fave skincare services—from hydrafacials and chemical peels to botox and fillers! Respondents have a chance to win the gold prize of $150, the silver prize of $100, or the bronze prize of $50. 💸 Click the link below to take the survey! https://lnkd.in/gjftzJR6 #survey #marketresearch #beauty #brand #genz #socialmedia #agency

Calling all creatives in LA.... 🧑🎨 For the first time, ThinkLA is bringing together SoCal’s creative community for an event like no other—The Creative Summit: Stop Thinking Outside the Box on Sept. 26. Join ThinkLA at Snap Inc. HQ for a night full of industry leaders, the latest tips, tricks, and trends to set you on a path for success as a creative in the marketing and advertising industry. And don't forget to say hi to our very own co-founder, CMO and head creative at NinetyEight Bryant Lin! Click the link to register for ThinkLA's 2024 Creative Summit below! https://lnkd.in/gMtJ57Sk

NinetyEight will be at Marketing Brew Summit 2024 in NYC on Thursday!! 🤩 🏙 Come say hi to our Senior Strategist, Rachael Previti, because she’s going to be there like this: #marketingbrew #event #marketingagency #newyorkcity #socialmedia

Have you noticed that MAJOR mainstream TikTok trends don't circulate as frequently anymore? 🧐 Sure you could say, "Hey 98, didn't the Apple dance and everything to do with brat summer literally JUST trend??" and to that we say, true. However, if you remember not too long ago in 2020, TikTok trends and dances were going viral every single week. These days it feels like everyone has different trends and different fyp's than everyone else. Micro-virality is the latest social media shift we've seen while analyzing social media platforms for our clients. You can hear our co-founder Gia Lee talk about it in her latest podcast feature with Social Pros Podcast! Check it out below: https://lnkd.in/edKhMgMc

As a team that's been fully remote since our inception, we're always coming up with new and fun ways to hang out together. Last week we had a pizza making party!! Who's pizza do you think is the best? 👀 Mangiana!! 🇮🇹 #wfh #remote #teambuilding #genz #agency #marketing #socialmedia