National Marine Manufacturers Association (NMMA)

📈The 2023 data reveals continued adjustments in the boating industry as it stabilizes after the pandemic-driven surge in demand. Total recreational marine expenditures decreased slightly last year to $57.7 billion. 📊 Download the full report 👉 https://lnkd.in/eEp4p84c

🛥️🌊 Over the past 12 months, Discover Boating, powered by NMMA and Marine Retailers Association of the Americas (MRAA), has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. ⚓See all the highlights and read more about the year-round brand experience https://lnkd.in/eKKJ5JUW

Know someone who has made outstanding contributions to the marine accessories industry through leadership, creativity and personal motivation? Nominate them for the 2025 Alan J. Freedman Memorial Leadership Award to have their contributions recognized. 🏆 Get all the nomination details https://lnkd.in/ezcCf8xy

Six states have challenged NOAA’s proposed expansion of the 2008 North Atlantic Right Whale Vessel Strike Reduction Rule – commonly called the vessel speed rule – raising concerns over its impact on coastal management, local communities, and businesses. These objections highlight the need for more substantial stakeholder engagement in the rulemaking process. The marine industry continues to lead the charge in finding innovative ways to best support whales. Full story ➡️ https://lnkd.in/ei9SRMcV

The U.S. new powerboat market saw a downturn with a 6.8% decrease last year due to broader economic pressures & shifting consumer preferences. New jet boat sales saw a large increase in unit sales, particularly in Florida, Texas and California. Get the 📈 https://lnkd.in/eC7xzHA9

Discover Boating’s content creator and consumer lifestyle media events help grow brand credibility while reaching niche audiences. Their recent on the water events in Santa Barbara and Charleston brought together top-tier influencers and publications to learn about Discover Boating, helping people get on the water. They're not just creating content, they're creating experiences and demonstrating the resources available to help everyone explore the joys of boating. Dive in more here 👉 https://lnkd.in/dVT-PrvA #MRAA #DiscoverBoating #RecreationalBoating #Marketing

📊 The latest total boat registrations data, part of NMMA’s 2023 U.S. Recreational Boating Statistical Abstract, is now available. Registered boats were down slightly to 11.6M in 2023. 📢 Top States: Florida, Michigan, Minnesota, California, and Ohio. https://lnkd.in/dEcfd-w4

#IBEX announced this week that the 2024 show saw 3 days of quality traffic, welcoming 7,500 industry professionals from 70 countries. In a refreshed layout, the show floor had 731 exhibitors on display, of which over 100 were new exhibiting companies. 📢 https://lnkd.in/exFnzCxc

Celebrating the power of awareness! NMMA received the 2024 Marine Trade Association award at the National Boating Safety Awards for their compelling 'Discover Boating Top Safe Boating Tips' video series, presented with Progressive Insurance. The campaign reached over 3M people, as it sailed through platforms like YouTube, social media, and email! Don't miss the chance to spread the message 📣⚓ Download or embed these invaluable videos to your site or social network. https://lnkd.in/esAVCEUw #BoatingSafety #DiscoverBoating #SafeBoating #Marketing

📈 Get the latest sales report for cruisers, watersports, fishing boats & trailers, part of NMMA’s U.S. Recreational Boating Statistical Abstract—the industry’s go-to resource for historical data, examining retail sales by category. #Statistics #Boating https://lnkd.in/d3dJ9mxS