Small enough to stay nimble. Big enough to generate power. That’s how we’ve grown into the global force we are today. For over 30 years, we’ve evolved with the changing market, creating impactful ideas that meet and exceed our clients’ goals.
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Chicago, IL 60661, US
Great opportunity to join a growing and innovative organization! Plus, you'll get to work with our friend Dr. Chandra Mickles OD, MS, FAAO, FSLS.
Looking to join a great team and an amazing organization, check out this phenomenal opportunity! https://lnkd.in/gNDiqziF
We are thrilled to have partnered with the Alcon Team on the new Alcon Innovator Program. The initiative focuses on working with Eyecare Professionals to uncover valuable insights for both practices and patients. Curious about the three key barriers that can affect a patient’s desired outcomes with contact lenses? Check out the Vision Monday Magazine article to learn more: #Alcon #ContactLenses #Optometry https://lnkd.in/gWBbDTYN
What’s better than good food and conversation? Great food from a Top Chef and excellent discussion with valued clients! This week members of the Norton Agency enjoyed a post-planning meal with our Alcon Canada partners and had the unique pleasure of meeting Massimo Capra himself!
The Norton Agency is dedicated to investing in opportunities for agency-wide learning and growth. Yesterday, members from our account and strategy departments gathered at our Chicago office for a professional development session. A big thank you to Jody Sutter for taking the time to share your knowledge and sharpen our team’s strategic edge!
This past weekend, two members of the Norton team, Mark Miller and Jennifer (Jen) Kardian, had the privilege of attending the 2024 European Society of Cataract and Refractive Surgeons (ESCRS) Congress in Barcelona, Spain! 🇪🇸 Our team was thrilled to support our partners at Alcon, engage in discussions about the research advancements in intraocular lens implantation and refractive surgery, and connect with leading professionals in the ophthalmology field. And, there may have been some tapas involved! #ESCRS2024 #AlconAtESCRS
Sometimes all it takes is an outlet to help your creativity bloom. 🌱 Molly Hauer, Videographer/Editor, finds herself out in nature to stay inspired. Molly shares “Working in my community garden helps me to channel my inner creativity. By surrounding myself with neighbors and nature I’m able to break out of routine burnout and the colors and textures of the garden often lead to renewed thoughts and creative ideas!" Check out the Harvard Business Review article below to read about how creative outlets can sprout fresh thinking.
This is why taking a walk can help reopen your brain during a stressful hour.
The Norton Agency is proud to partner with Alcon in supporting their latest initiative – Alcon WaterInnovations™. #Alcon #ContactLenses #WaterInnovations
Going beyond SiHy alone, Alcon WaterInnovations™ contact lenses deliver water-based innovation, as Dr. Aaron Luekenga, has witnessed firsthand. Recommend Alcon WaterInnovations™ to more patients and let’s harness the power of water, together. Learn more: https://bit.ly/4eRF3C7 #Alcon #WaterInnovations #contactlenses
At Norton, our strategy team is always learning about the industry, and one of the top ways we fuel our growth is through reading. Senior Strategist, Tyler Ritchie, adds another book to the strategy library - “Jeff Tweedy’s How to Write One Song is another great book about writing. Songwriting and advertising are similar in that you’re given few words and little time to make a person feel something.” Do you have any recommendations for strategy or writing books? Comment below!
According to Mark Pollard, Strategy Friend, the best books on strategy are books on writing because writers have to: 1. Notice things others don't 2. Express what they notice in compelling ways Whenever someone asks how to get better at strategy, this is Mar's default response: "Read books on writing, write, read other books, write. And, as many of these books say, never forget that writing is rewriting.” 👉It's your turn now—share your favorite strategy books in the comments below. We'd love to see your recommendations. #bookrecomendation #booktips #strategy #advertising