Small enough to stay nimble. Big enough to generate power. That’s how we’ve grown into the global force we are today. For over 30 years, we’ve evolved with the changing market, creating impactful ideas that meet and exceed our clients’ goals.
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The Norton Agency is proud to partner with Alcon in supporting their latest initiative – Alcon WaterInnovations™. #Alcon #ContactLenses #WaterInnovations
Going beyond SiHy alone, Alcon WaterInnovations™ contact lenses deliver water-based innovation, as Dr. Aaron Luekenga, has witnessed firsthand. Recommend Alcon WaterInnovations™ to more patients and let’s harness the power of water, together. Learn more: https://bit.ly/4eRF3C7 #Alcon #WaterInnovations #contactlenses
At Norton, our strategy team is always learning about the industry, and one of the top ways we fuel our growth is through reading. Senior Strategist, Tyler Ritchie, adds another book to the strategy library - “Jeff Tweedy’s How to Write One Song is another great book about writing. Songwriting and advertising are similar in that you’re given few words and little time to make a person feel something.” Do you have any recommendations for strategy or writing books? Comment below!
According to Mark Pollard, Strategy Friend, the best books on strategy are books on writing because writers have to: 1. Notice things others don't 2. Express what they notice in compelling ways Whenever someone asks how to get better at strategy, this is Mar's default response: "Read books on writing, write, read other books, write. And, as many of these books say, never forget that writing is rewriting.” 👉It's your turn now—share your favorite strategy books in the comments below. We'd love to see your recommendations. #bookrecomendation #booktips #strategy #advertising