nScreenMedia

Streaming TV providers need to be careful with their rush to embrace ads. New data shows that people still value ad-free viewing, ad-free viewers are worth more, and most ad-supported viewers are not annoyed by slates. https://lnkd.in/gySGUpiD

FASTs and vMVPDs led the streaming TV expansion in Q1 2024. SVOD penetration inched up, while over-the-air TV saw no growth at all. Traditional pay TV’s decline accelerated, with vMVPDs only partially offsetting the losses. https://lnkd.in/gCCURc-y

Antenna’s research is a must-read for streaming industry executives. Antenna’s Co-Founder & CEO, Jonathan Carson, joins us for an exclusive deep-dive into its latest report. https://lnkd.in/gMRgFAPr

The incoming New Paramount CEO thinks the ultimate bundle is what viewers and service providers want. But is the market really crying out for a “one-stop-shop with a nice EPG”? https://lnkd.in/gqZsgP69

Far from closing Paramount+, incoming CEO Jeff Shell has big plans for it. They include a tech overhaul and a leading role in the “ultimate bundle.” But is an ultimate bundle likely to arrive any time soon? https://lnkd.in/gxa7C__K

Local teams continue to deal with the Bally Sports collapse and cable TV contractions. The Dallas Stars are learning to live without RSN license fees, delivery for free over-the-air, and streaming. https://lnkd.in/gnJcxwgV

Cliffhanger endings to sports (like Bellingham's goal in the Euros) can turn a lightly viewed ad break into a ratings monster. But the audience spike it causes can be a blessing and curse! https://lnkd.in/g3FGnTkw

New data benchmarks the minutes viewed from top streaming TV services against Netflix. Disney’s D2C services delivered 63% of Netflix, and FAST service Tubi beat out Max, Peacock, and Paramount+. https://lnkd.in/gc9FdvEp

In the 2024 must-keep TV ranking, Netflix leads, and Prime Video is third, but Max and Hulu's values slip. New original content flow could be the cause unless a service has plenty of sports! https://lnkd.in/gZUWV2Ap

At a recent conference, an analyst said that YouTube’s streaming TV share is propped up by traditional TV on YouTube TV and that the social video leader is unprofitable. Neither of these YouTube myths withstands scrutiny. https://lnkd.in/gvpbVJrK