Odi

Since their inception, Masuga have offered customized web development solutions to meet their clients’ most challenging business objectives. 💻✨🚀 They’ve streamlined and simplified processes for websites and content. Their specialty? Giving the most complex, expensive, and time-consuming problems the tailored solutions they deserve — efficiently. They’re the ones companies turn to when out-of-the-box offerings don’t cut it. Masuga hoped to come across as a cohesive entity, appealing not just to new industries, but new talent that might join them in their efforts. Their refreshed purpose and direction would make a strong bid to both. It was a pleasure working alongside Ryan Masuga and team to craft their new verbal and visual identity earlier this year. 🙌 Full Project → https://hubs.la/Q02N1mCV0 Project Debrief w/ Ryan → https://hubs.la/Q02N1Ylc0

"In a situation where you have nothing to go on except the vision, the dream that you're selling [...] what do you have but brand?" - Bob Moore, CEO @ Crossbeam As an early-stage founder you're in constant conversations with potential investors, customers, partners, etc. — sometimes well before you have a fleshed out product or offering. Having a deliberate brand will help to establish the credibility you need in those conversations. ✅ Shout out to Bob for dropping a ton of wisdom on the podcast. There's way more where this came from, check it out → https://hubs.la/Q02PjkfN0

BRAND OPINION: Wiz 🪄✨ Wiz is an “everything cloud security” company that recently made headlines when they turned down a $23 billion (yes, billion) acquisition offer from Alphabet, according to TechCrunch. 🤯 When you picture a multibillion-dollar cybersecurity startup that works regularly with government agencies, do you imagine an interactive nutcracker graphic on their homepage? A crying cloud in the footer? A jaunty wizard’s hat for their chat icon? Opting for “magical and optimistic,” Wiz’s brand is a 180-degree shift from typical security companies. As Wiz’s Head of Brand, Roy Katz writes: “In the world of security, the dominant approach to branding is often based on fear and intimidation. But at Wiz, we're taking a different approach. We believe in the power of optimism and positivity, and we're building a brand that reflects those values.” Such a whimsical brand identity has the potential to skew consumer perceptions. Is it smart to trust your organization’s most sensitive data with a company that doesn’t seem to take itself too seriously? It’s a fair criticism, but it seems that Wiz weighed the pros and cons and decided the radical differentiation was worth the risk. That risk has definitely paid off. We also love their empathetic rationale: “Security professionals are inundated with scary and negative alerts all day long. These alerts can be overwhelming and take a toll on one's well-being. That's why our approach is to create a security product that provides a sense of hope and positivity, something to look forward to amidst the chaos of potential threats.” Wiz’s success speaks to the limitless possibilities of brand — if you’re unafraid to be bold. 💰TOTAL FUNDING: $1.9B --- This was an excerpt from our new + improved Odi newsletter: The Up & Up. With a fresh focus on providing immediate value and fostering a vibrant community, we're here to support your journey every step of the way. 🚨 Subscribe to our newsletter for insights like this (and beyond) sent to your inbox every month: https://hubs.la/Q02sflYn0

Hey #B2B Founders 👋 Quick question: is your brand working for you or against you? Odi is the perfect options for startup organizations looking to establish a strong brand presence. With a long history of creating impactful brands, we have the skills and processes to deliver high-quality branding with unmatched speed and care. When you're in the early years of your business, a strong brand can help you: ✅ Earn customer trust and loyalty ✅ Stand out (authentically) in an established market ✅ Fundraise with confidence ✅ Attract and retain top talent It's been incredible to watch the Odi team build awesome partnerships with early-stage companies that continue to crush in their verticals post-rebrand. → Heliux: Emerged from stealth + raised $2M → Doppel: $14M Series A Raise → Speakeasy: $11M Raise We’d love to hear about your brand and business challenges, even if you’re not sure what your next step is. No pitch, no strings attached. Hit us up. ✉️

In a competitive market, it’s essential to evolve and stay ahead. 💥💪 Our partners at Bernard Welding and Tregaskiss refreshed their visual identity to reflect their dedication to innovation and leadership in the welding industry. It was an honor to partner with them in creating a cohesive and modern image that reinforces their prominent reputation. We're pumped up to see this work out in the world and sending a huge congratulations to our fantastic partners over at Bernard and Tregaskiss on their recent rebrand launch. 👏👏👏👏

Logo breakdown incoming 💥 The new Formance logomark, named "Connector," serves as the central hub for financial infrastructure. Craft­ed with a flu­id motion, the cir­cu­lar shape express­es an approach­able ener­gy cou­pled with tech­ni­cal empow­er­ment, all while remain­ing inclu­sive and accessible. The logo­type, Polymath, har­mo­nizes geo­met­ric pre­ci­sion with con­tem­po­rary stroke widths that mir­ror the intri­cate details of the logo­mark. It exudes con­fi­dence, ampli­fied by its high x‑height, giv­ing the brand a com­mand­ing presence. 🫡 When locked up, the logo comes into its own through a simul­ta­ne­ous­ly clas­sic and futur­is­tic feel. The logo­type is sim­ple, expert, and approach­able, while the logo­mark is for­ward-think­ing, dar­ing, and intricate. Intrigued? Dive into the full rebrand → https://hubs.la/Q02Md3bh0

A massive congratulations goes out to our partners at Cascade Debt on the launch of their new brand identity this week. 👏 They have evolved from a promising startup to a trusted partner for leading institutional investors and innovative startups worldwide. With their next phase of growth involving expanding services, enhancing their platform, and reaching new markets — the Cascade Debt rebrand is a reflection of their commitment to continued improvement and innovation. Kudos to the Cascade Debt team for such a fantastic partnership from start to finish. We love seeing you all owning and executing the new look flawlessly. We can't wait to see you all continue to crush it! 🚀 #fintech #rebrand #b2b #earlystage

Great news 💥 We just launched a brand new case study — introducing Formance + their new visual identity. Formance builds and operates companies’ payment solutions through their Open Source Financial Core approach. With advanced capabilities to express sophisticated flows of funds, Formance empowers businesses to innovate and stay ahead. The brand offers enormous value to its audiences, and it needed a new identity to better communicate that value. Scope of Work: → Visual Identity → Web Design It was a pleasure to work alongside Formance to build an identity that conveyed the breadth of their vision and clients — we're so excited to see their new brand out in the world. 👏 Learn more → https://hubs.la/Q02LT9Z30

Customer.io data and powerful automations in order to offer the only platform that product-led companies need to engage their audiences with the communications people actually want. The Goal: To reintroduce Customer.io to the world with a brand story that captures its core mission and distinction, and in turn, allows the company to grow and expand its platform and portfolio. Scope: → Brand Insights Evaluation → Verbal Identity → Visual Identity A huge thank you to the Customer.io team for an awesome partnership — we loved bringing this brand to life with you all. 👏

An unexpected brand win you may not have considered from the ever insightful, Noelle London, Founder + CEO of Illoominus. 💥👇 "I think us having the rebrand helped us to level to the partners we want to work with, that are like minded. And us being able to put our brands next to each other and feel really good about that partnership." Tune in to the Illoominus Debrief as Noelle and Bill Kenney 👋 sit down to discuss: → The unique experience of being Odi's first project → How the B2B landscape is becoming more humanized → Making brand decisions that grow with your business goals A huge thank you to Noelle for taking the time to share so many powerful insights into her rebrand experience and for being a fantastic partner. 👏 Check out this awesome episode of Focus on Brand wherever you get your podcasts.