On Air Global

Every year, demand for marketing occupations grows 6%. 🚀 Want to excel in this growing field? Check out these amazing free resources: 1. LinkedIn Learning 2. Google Digital Garage 3. PPC University 4. HubSpot 5. Meta For deeper insights, explore Rachel Wells' article at Forbes below. 👇 https://lnkd.in/e6trx-8s #digitalmarketing #marketing #digitaladvertising #tech #marketingtrends #freeresources #linkedin #google

JPMorgan Chase & Co. has announced Chase Media Solutions, a new venture which will allow advertisers to directly connect to their 80 million customers. Ads will be displayed on the bank's website and mobile apps. To maintain privacy, the ads will be shown based on previous purchases; advertisers won't have access to any transaction history or individual customer data. For more insight on why this is a good investment for JPMorgan Chase & Co., check out the full article by Ron Shevlin at Forbes below. ⬇️ https://lnkd.in/eZrXXh-3 #programmaticadvertising #digitaladvertising #digitalmarketing #adtech #advertising #marketing #banking #jpmorgan #chase

Roblox is introducing a new video ads business. It will be powered by PubMatic and the ads will only be served to players 13 and up. While the video game already has 'Portal Ads', this new initiative will increase opportunities and revenue streams. For more on this unfolding story, check out the article by Craig Chapple at PocketGamer.biz. 👇 https://lnkd.in/e6qyDSD7 #programmaticadvertising #digitaladvertising #digitalmarketing #videogames #adtech

As artificial intelligence continues to evolve, its impact on the programmatic advertising industry becomes increasingly significant. WMG International (adWMG) CEO Maksym Kovalenko highlights 5 important possibilities that AI presents, from fine-tuning regional language to creating stunning visuals. What are your thoughts on the future of AI in advertising? Share your thoughts below! Check out the full article on Forbes. ⬇️ https://lnkd.in/ewscvhaF #programmaticadvertising #digitaladvertising #digitalmarketing #advertising #marketing #artificialintelligence #generativeai #ai

Did you know? Some marketers are turning to metadata for ad placements, offering a promising alternative to user data, especially with cookie deprecation on the horizon. Leveraging metadata allows for contextually targeted ads, leading to reduced customer acquisition costs and CPMs (cost per thousand impressions). What are your thoughts on this shift in advertising strategy? For more insights, check out the full article by Catherine Perloff at ADWEEK. ⬇️ https://lnkd.in/e5DksP6v #programmaticadvertising #digitaladvertising #digitalmarketing #userdata #metadata #marketing #advertising

PubMatic is teaming up with Instacart to leverage first-party retail media data for programmatic advertising. By tapping into Instacart's rich insights, advertisers can now refine their targeting strategies and drive consumer engagement like never before. This collaboration has the potential to revolutionize programmatic campaigns, setting a new standard for efficiency and data-driven precision. What are your thoughts on this partnership? Check out the full article by Jeremy Goldman at EMARKETER to learn more. ⬇️ https://lnkd.in/enkT9Uei #programmaticadvertising #digitaladvertising #advertising #realtimedata #techtrends #partnerships #adtech

J.P. Morgan is shaking things up with a major change in their business model. America's biggest bank is now diving into the advertising game. They're going to help brands reach the bank's customers by tapping into their spending habits. With J.P. Morgan's reputation and resources, they're definitely going to make waves in the industry. How do you think this move will affect who advertisers choose to go with? For the full article from the Financial Times, check out the link below. ⬇️ #advertising #digitaladvertising #jpmorgan #programmaticadvertising #adtech #industrytrends https://lnkd.in/ey-Q8zkA

Big tech's first quarter was full of ups and downs. Meta announced its first dividend payment and Apple has decided to put a stop to its car program that has been in the works for years. Congress is once again trying to ban TikTok in the US and NVIDIA continues to be at the top of the AI conversation. This year is just getting started and we can expect some huge changes in the months to come. For a full update on how this first quarter has been, check out this article by Daniel Howley from Yahoo Finance. ⬇️ https://lnkd.in/gJmJ9vWG #bigtech #firstquarter #apple #meta #nvidia #tiktok

Digital marketing in the US could increase by $100 billion in the next three years. As the industry grows, brands who embrace transparency and accountability will navigate the complexities of regulations without losing their engaging customer experience. Check out the full article from Geoff Crain at MarTech below. ⬇️ #programmaticadvertising #digitalmarketing #digitaladvertising #trends #2024trends https://lnkd.in/eDV6Fhh5

Social media is more saturated than it's ever been. To stand out, we need consistency and quality. The content must be engaging and the message needs to be clear. Bianca Barratt takes us through Giulia Guerrieri's story to being a successful entrepreneur. "When it comes to marketing, I don't believe it's about how good you are but rather how many times you swing the bat. Consistency means showing up every single day." Check out the full article from Forbes below. ⬇️ https://lnkd.in/eVfBVGbi #socialmedia #marketing #sales #socialmediamarketing #digitaladvertising #tiktok #meta #advertising