OneScreen.ai

I scream, you scream, we all scream for Thoropass and their soft serve truck at NYC's Tech Week!🍦 Vanilla, Chocolate, or Swirl? Sprinkles or nah? Let us know in the comments 👇 TECH WEEK by a16z #outofhome #advertising #Techweek

Measurement is critical to knowing if an out-of-home advertising campaign is successful or not. Thoropass's VP of Marketing, Aaron Dun, understands this. This is why Aaron trusts the OneScreen team to plan, execute, and measure successful #OOH ad campaigns that deliver results he can be confident in. Thanks Aaron!

Are you a health and wellness brand planning your 2025 ad campaigns? Use our Health and Athletics Out-of-Home Advertising Calendar to plan ad campaigns aligning with your buyers and anchor events. DM us, and we will send it over.

If you are running an ABM campaign, there is a missing piece that delivers real-world, always-on brand exposure to your target account list: Out-of-Home Ads. Precision targeting shows billboards, transit ads, and other OOH formats where top prospects spend time during their commute.   OOH can be delivered in front of your top prospect's offices while enhancing your digital exposure. The best part is that the effectiveness can be measured. Check out our recent blog to learn how OOH can be a great addition to your Account-Based Marketing (#ABM) mix.

We're thrilled to be featured on the big screen in the Big Apple! 🤩 🍎 Make sure to check out Scam Hunters, brought to you by Thoropass, produced by Caspian Studios. Thank you to OneScreen.ai for getting Thoropass featured in Times Square!

Marketers ask us a big question about Out-of-Home Advertising: How can it be measured, and how can I connect those results to my ROI? We dug into Q3 data from campaigns our clients have run, and a few things stood out: -Static Transit Shelters (the one pictured) were one of our top-performing formats, with an average landing page lift of 3.54x and a thank-you page lift of 3.03x, demonstrating high engagement power. Major markets showed great results; part of the reasoning is the wider range of formats that can be utilized in an OOH campaign. -Boston-focused campaigns delivered a remarkable average landing page lift of 7.6x —showing that specific geographies can significantly amplify campaign results. We can measure the effectiveness of OOH campaigns by format (static billboard vs. digital billboard), location, and other factors. Measurement is based on tracking exposed Mobile Ad IDs (MAIDs) from OOH ads while using pixel attribution to measure users' online actions. We compare this data to a non-exposed control group in the same market to calculate the lift in engagement, looking at the data over a 3-14 day look-back window. The bottom line is that OOH advertising can deliver a positive ROI on your overall marketing goals when planned, executed, and measured correctly.

How do out-of-home ads fit into an ABM campaign? By using a data-driven approach to plan an ad campaign to position ads DIRECTLY where your target account executives work and spend time. Compliment your digital channels with always-on ads right where your buyers are. Learn more in our recent blog post.

The HockeyStack truck looks amazing, glad we could make that work! Our Head of Marketing Charlie Riley is at the Pavilion #GTMSummit as well. Go chat with Emir Atli and his team at their booth and connect with Charlie if you’re in Austin. Have a great event!

How much should you spend on an out-of-home advertising test campaign? We saw #B2C brands running campaigns with spent levels between $10k-50k per campaign. Why? Because they are used to testing and iterating digital campaigns, OOH shouldn't be different. Our data-backed planning approach identifies which regions and inventory are best to reach their target market to prove the ROI on their investment. We measure and report back on what is working, with revision suggestions for even more effective returns. OOH is not guessing when executed correctly. -Plan -Execute -Measure -Adjust -Repeat See more of what we learned about B2C OOH advertising in the report below.

At this year’s NRPA Conference, we wanted to do something no one in the Parks and Rec industry had seen before—and we delivered! For our client, Ankored, we deployed a mobile truck ad that circled the venue for 8 hours, driving huge engagement—shoutout to OneScreen.ai for helping with this. This kind of strategy is common in tech, but for Parks and Rec, it was totally new and innovative. Attendees couldn’t resist—it even became a selfie spot! Here’s what we achieved: 📲 Hundreds of QR code scans from people on the street, directing them to the Ankored booth. 🎁 A chance to win a $500 YETI prize package, which brought even more foot traffic. 💡 We set up a 3-minute interactive demo via Navattic, and 69 people took part in it, leading to in-depth conversations. This strategy showed that creativity + digital engagement = massive impact, even in industries where it hasn’t been seen before. Love being able to push the boundaries with clients!