Oregonian Media Group

✅ Free whitepaper, anyone? Our #AdvanceEducation team invests in market research to ensure our digital strategies are at the cutting edge of predicted user behavior. See how we're Demystifying SEO for Higher Education and jot down a few takeaways to bring to your next team meeting. 📝 https://lnkd.in/gpsk6TDp

✅ Our #AdvanceEducation team published an interesting read on the importance of explicit AND implicit messaging strategy when trying to reach traditionally underserved students. Check it out. 👇

Our team ended the week right, by gathering together at the Portland Art Museum for the Children's Institute luncheon fundraiser. It was a delight to be in a room of business leaders, all of which dedicated to ensuring our next generation's future looks bright. Thank you, Kali Thorne Ladd and Rafael Otto for having us. Interested in learning more about their amazing work? Check them out. 👇 https://lnkd.in/ekVJ6gmm

🎉 #Congratulations 🎉 to the WINNER of 2024's Coolest Thing Made in Oregon competition! 🛩 Epic Aircraft's E1000 GX single-engine turboprop model took home the coveted first place prize in this year's competition, hosted by Oregon Business & Industry (OBI's) in partnership with #HereisOregon. 🛩 The announcement was made at OBI's #VisionOregon event. Visionary Awards, which celebrate people, organizations, and businesses that strengthen Oregon's economy, were also given to: 🏀 Jenny Nguyen, owner of the The Sports Bra 🛠 ZGF Architects, Hoffman Construction Company, and Skanska for their joint venture on Port of Portland's #PDXNext airport remodel and 💻 #ATAMI (Advanced Technology and Manufacturing Institute), which acts as an incubator for start-up manufacturers on the Corvallis HP campus. Shoutout to the TOP SIXTEEN products who made it onto the bracket of this year's #CoolestThing Made in Oregon bracket: Northwest UAV (NWUAV) Beaverton Foods Timber Stoves Tillamook County Creamery Association Pendleton Woolen Mills The Portland Loo Hood River Distillers, Inc Type 2 Campers Element 1 Cv International, Inc. Bearded Oregon Agility Robotics Oregon Tool West Coast Shoe Company (Wescoboots.com) Special shoutout to Leatherman Tool Group for being the runner-up in this year's competition.

An update to Oregon's ever-changing media landscape, as reported by Mike Rogoway below:

Thank you, Idaho Department of Commerce, for hosting a phenomenal #ICORT2024! The conference may have just ended, but we are already excited about next year. If you were there and want to connect, reach out and say hi 👉 https://lnkd.in/gpTq2tPc

In the world of digital marketing, SEO & SEM are often mentioned together, but they serve different purposes. Let’s break it down: SEO (Search Engine Optimization): Focuses on organic search results. Involves optimizing your website content, structure, and backlinks. Is a marathon - takes time to see results but offers long-term benefits. SEM (Search Engine Marketing): Allows for precise targeting and quick adjustments. Is a sprint - provides immediate visibility and traffic. Both strategies are essential for a comprehensive digital marketing plan. SEO builds a strong foundation, while SEM can drive quick wins 📈 🌟 #DigitalMarketing #SEO #SEM #MarketingStrategy #OnlineVisibility

According to our furry friends, it's the most magical time of the year! 🐶 That's right, October 22 is Subaru of America's annual #MakeADogsDay. To celebrate, Subaru of Portland teamed up with Oregon Humane Society to bring joy to shelter dogs with Kong treats, Chewbaru (how cute is that name?) squeaky toys and a healthy dose of love. Interested in learning how you can help a dog in need? Click below. 👇 https://lnkd.in/gtcdEGTj #Subaru #OregonHumaneSociety #MakeaDogsDay

We’d like to take a moment to highlight Adrienne Menden, one of our newest team members! 👋 With over 25 years of experience ( ‼ ) in #sales and #marketing, she’s had the privilege of working with various industries, focusing on the healthcare industry. Her experience includes identifying business growth strategies that utilize digital marketing solutions. She's worked with small business owners and executives alike to devise a plan and drive a business forward. More about Adrienne? Well beyond the time she spends helping the healthcare industry unlock the power of digital marketing, you will find her spending time with her family, revisiting Curb Your Enthusiasm episodes and recharging in nature. Are you in the #healthcare industry? Get to know Adrienne! Send her a DM to get acquainted. Learn more about our digital solutions tailored for the healthcare industry below. 👇 #OregonHealthcare #HealthcareMarketing #DigitalMarketing https://lnkd.in/gitxrukQ

This story and poll documents positive changes for Portland in the last year. It also highlights how people feel, which we all know can take longer and comes with its own challenges. Grateful for the investments made by The Oregonian / OregonLive.com newsroom to make this work possible. And grateful to Oregonian Media Group partners who support important journalistic work like this through advertising, sponsorships and more. Learn how you can support: https://lnkd.in/gGmn7NXZ It's going to take all of us to keep positive change going... (Congrats on the progress made by so many of you who are doing this amazing, diligent work!) Gift link to article here: https://lnkd.in/gdeh_cVd