Outbound Funnel

When Alexander Shyshko 🏗️ and Cory Snyder call, you pick up! Outbound Funnel, along with amazing partners like 6sense, Postal, and Gong, are organizing a Texas-style (full of boots and cowboy hats) event to discuss tactical insights and GTM challenges we all face in 2025. (and somehow I made the cut 😉) If you are in ATX and are a senior GTM or RevOps leader, join me and 40+ other execs on March 20th for this private event But what can you expect, you ask? 💥 An exec panel discussing some of the biggest GTM challenges in 2025. 🔥 Networking with top GTM executives. 👢Boots, lots of boots... oh and you could be the lucky winner of a brand new pair 👀! 🎸 and live music, food, drinks, and fun! Can't wait! Hope to see you there! ------------------------------------ Register here: 👉🏼 https://lnkd.in/gNabu4mB 👈🏼

The GTM landscape is evolving fast, and staying ahead means challenging what worked even 6-12 month ago. So we skipped the typical conference room set up and decided to find a unique place where we can have a more lively discussion, network with peers, listen to live music, and even give away some personalized Boots! If you are a senior GTM or RevOps leader, we welcome you to join us on March 20, 2025 (5-8 PM) in Austin TX for a private event with 40+ other executives to come together, share tactical insights and discuss biggest GTM challenges we are all solving for in 2025. Expect to see: 🎤 An executive panel covering the biggest GTM challenges of 2025 (more speakers to be announced) 🤝 Conversations with top leaders and practitioners in one-of-a-kind venue 🔥 A premium selection of high-end boots (and opportunity to Win one!) 🎸 And a stocked bar, event catering, giveaways and live music Our goal is to bring together leaders from ops, sales, partnerships, and marketing to have a collective conversation, and gain practical perspectives that can be shared and applied to our work today. Special thank you to our amazing partners in making this possible 6sense for being our Main event sponsor Postal for being our Swag sponsors Gong for being our Vibes sponsor Space is limited and registration tickets will be required to participate. 🤠 Check out details in comments and see you there!

Outbound Funnel 💜 HubSpot

How I Used AI to Transform 60+ Hours of Sales Calls into Actionable Positioning Insights I recently tackled a massive sales intelligence project that would have taken weeks to complete manually. Here's how I used AI to work smarter: The Process: 1.    Started in HubSpot to identify our highest-value deals 2.    Leveraged Gong's Account AI to analyze key aspects of each deal - from pre-sale challenges to decision criteria 3. Being a cybersecurity company, stripped out any sensitive data before moving forward 4.    Used Copy.ai to transform 20,000 words of sales intelligence into structured positioning insights 5.    Applied April Dunford's positioning framework to synthesize everything using AI (of course, not as good as having April the person, but it turned out pretty good IMO) The Results: ✅ Analyzed dozens of deals without watching individual calls ✅ Saved 60+ hours of manual review time ✅ Generated actionable insights for our website, ads, and sales playbooks Key Learning: AI isn't about replacing human insight—it's about augmenting it. By automating the heavy lifting of data collection and initial analysis, I could focus on extracting strategic value from our sales conversations. Want to try this yourself? I've included the full workflow in this article! #SalesIntelligence #AI #B2B #ProductPositioning #MarketingAutomation