Ovative Group

Curious about the true value of customer-centric marketing? Ovative experts, joined by our esteemed client partner Aerie by AEO, Inc., revealed that it can be transformational. Aerie's organizational shift toward customer-centric marketing and measurement is not just helping them achieve short-term goals. It's got long-term implications for their revenue, customer file health, and brand equity. This recent webinar, hosted by the Association of National Advertisers (ANA), dives into practical steps your brand can take to build a customer-centric marketing strategy and organizational culture. Watch the webinar (ANA members only): https://bit.ly/3XYXRrr

Ovative 🤝 TikTok 🤝 Advertising Week That's right, Ovative measurement expert Quinn Gorski joined TikTok onstage at Advertising Week to discuss what it looks like to measure the true, holistic impact of marketing. In a recent study, our experts revealed that TikTok delivers, on average, 23x higher ROI than what last-click models suggest. Using Enterprise Marketing Return, Ovative's unified measurement approach that accounts for enterprise revenue and incrementality, we're challenging the perception that TikTok isn't a revenue driver. Learn why your brand should start building a full-funnel TikTok strategy: https://bit.ly/3Y2PVp3

Breaking: TikTok drives 𝟮𝟯𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗜 than last-click models suggest, driving both in-store sales and long-term revenue. Ovative experts utilized our proprietary technology, EMRge™, which includes Modern MMM+ and powers a unified measurement approach, called Enterprise Marketing Return (EMR), that allows brands a holistic view of their ROI. With it, we uncovered the true full-funnel value of TikTok, challenging the misconception that TikTok isn’t a revenue driver. Learn how to stop leaving money on the table: https://bit.ly/4eyWlDh

How do you accelerate brand growth in a crowded market? JonnyPops partnered with Ovative to craft a data-driven Instacart media strategy. By meeting new customers at every stage of their journey, Ovative helped JonnyPops drive a 121% increase in sales and secure the #1 spot on Instacart’s 2023 list of fastest-growing frozen brands. See how we made it happen: https://bit.ly/3TW4pWF

Are you tired of juggling fragmented data? Take back control with EMRge™, our unified MarTech solution. EMRge™ enables accurate and timely marketing investment decision-making by unifying all your essential data in one place. The best part is, it's: ◼️ Owned by you ◼️ Privacy safe ◼️ Integrated across platforms ◼️ Connected & comprehensive data Stop juggling and start managing. Learn more: https://bit.ly/3Y7D1HI

Can you 𝙧𝙚𝙖𝙡𝙡𝙮 measure the full value of your marketing? EMRge™ unlocks Enterprise Marketing Return (EMR), your game-changing approach to media planning, buying, and measurement. With EMR, you’ll finally see the true financial impact of your marketing efforts across three key areas: ◼️ Customer: Understand how your customer file can fuel profitable growth ◼️ Brand: Quantify the impact your brand has on driving business outcomes ◼️ Profitable Revenue: Understand the financial impact of your marketing investments Stop missing the mark and start driving measurable impact with EMR: https://bit.ly/4eKI6uR

Ovative is a Microsoft Advertising Partner Awards finalist! 🎉 𝗪𝗲'𝗿𝗲 𝗮 𝗳𝗶𝗻𝗮𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿, recognizing independent agencies that demonstrate excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver client success. Ovative partnered with a satellite TV company to significantly scale its search program through advanced AI-driven strategies and innovative tools like EMRge™. Read more about the award: https://bit.ly/3zIZOjB

Transform your marketing strategy with EMRge by Ovative™ EMRge™ is a comprehensive MarTech solution designed for forward-thinking marketers, empowering them to plan, buy, and measure campaigns more effectively. It brings teams together by: ◼️ Providing clear, data-driven insights ◼️ Balancing short-term wins with long-term growth ◼️ Streamlining collaboration for faster decisions and execution ◼️ Automating tasks to focus on strategy ◼️ Unlocking agility, accuracy, and confidence Learn more: https://bit.ly/4dr1lZg

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

Shatter Silos. Drive Transformation. Introducing EMRge by Ovative™ Imagine your data, teams, and processes seamlessly connected. EMRge™ integrates everything into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand (EMR) outcomes. The result? Profitable growth. Learn more: https://bit.ly/47BpH1a