PANBlast, a division of PAN (formerly, BLASTmedia)

While everyone's talking about breaking down silos, the real #DevOps conversation has moved on 👋 Our resident DevOps expert Alyssa Rinehart Newby shares in her latest blog about the DevOps narratives that will actually capture media attention in 2024 and beyond. Check out her thoughts here: https://lnkd.in/g_Cng_5r

Is your team celebrating any big wins this week? 🎉 Our win of the week is that we've been shortlisted for the 2024 #USAgencyAwards in the Best PR Campaign category! A huge shoutout to our client Quorum for providing some serious material to work with to craft a killer PR campaign 👏 You can check out the full shortlist here: https://lnkd.in/e8bzZXZR

We're in what we've lovingly dubbed "predictions season" around PANBlast🔮 ...which means tons of #SaaS leaders are going to be jumping into the #AI conversation predicting what's next with the tech and how it will impact industries across the board. 🤷 So, how do you make sure you're saying something different than everyone else? Director of Client Relations Jake Doll has the scoop on takes that will pique journalists' interest and takes that have already been pounded into the pavement on his recent episode of SaaS Half Full. Check it out to make your AI predictions count this year: https://lnkd.in/gwPTjQhj

The new B2B buying vibe? ✨Millennials are calling the shots (73% of B2B decisions!) and they value trust and connection over surface-level stuff. So, what does this mean for your corporate narrative? Brands with personality and purpose are the new black. Lindsey (Peck) Groepper hits on how you can create unforgettable connections and trust with your buyers in her latest Forbes Agency Council article — check it out here: https://lnkd.in/eVJhfQ7M

Ever wonder how to make complex data captivating for media? Here's the lowdown on some of our recent work with client Quorum, a public affairs software for legislative tracking, stakeholder management, and grassroots mobilization for organizations engaging in public policy. 🎯 The Mission: Transform Quorum's legislative data goldmine into newsworthy stories that'd make even your non-techy friends go "Whoa!" 🚀 The Results: •82 quality media hits (!!!) •Coverage in pubs with an average domain authority of 76 (hello, SEO boost!) •40% increase in competitive share of voice •Features in Huffington Post, Yahoo! News, USA Today, and more Want the full scoop on how we turned data into headlines? Check out the full case study here: https://lnkd.in/gsCyTqWB

Today, our office is closed to observe Indigenous Peoples' Day, a day to stand in solidarity and recognize the resilience of Indigenous Peoples in the United States. To foster an ongoing commitment to listening, learning and supporting Indigenous communities, we encourage you to use today to follow Indigenous creators and artists, read books by Indigenous authors or learn about the Indigenous communities of your area. How will you uplift Indigenous voices today?

It's predictions season, folks! 🔮 And for our clients in the #DevOps space, it's critical to have a spicy take on what will happen in the market in the coming year to stand out from the crowd. Not sure what's the hottest take and what's been hammered on a little too hard already? Account Supervisor Alyssa Rinehart Newby has the lowdown on what kinds of DevOps predictions will make jaws drop in her latest blog 😮 Check it out here: https://lnkd.in/g_Cng_5r

Did you know that most marketing teams only produce 0-1 videos per year, despite knowing the benefits of video content? Why? Video production is hard 😥 In the most recent episode of SaaS Half Full, Jeremy Toeman, founder of Augie Studio, busts myths around video production, unpacks the reality of what it takes to make videos for your brand, and reinforces the immediate impact video can have on engagement and SEO. Want to finally get your video strategy off the ground? Check out the episode here: https://lnkd.in/g_euV_Ei

Brands are using more #AI in marketing (duh), but customers overwhelmingly want them to use less AI (gah!). What's a marketer to do? Check out PAN's Brand Experience Report to gain insight into how AI is shaping brand interactions and impacting loyalty.

🎙️ It's International Podcast Day! As of 2024, there are over 5 million podcasts available worldwide. Their ability to reach an engaged audience is undeniable, which is why this medium should be a part of any modern PR strategy. At PANBlast, we've embraced the power of podcasts by not only working alongside countless shows to have our client thought leaders join them but also through our very own podcast, SaaS Half Full! On SaaS Half Full, Lindsey (Peck) Groepper dives into all things #B2BSaaS marketing with some of the best and brightest marketing leaders out there. If you haven't given it a listen, check out the most recent episodes here: https://lnkd.in/g7fU-akd