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I've sent millions of cold emails and launched thousands of campaigns with 50M+ prospects targeted. Here are the biggest lessons I’ve learned from sending so many cold emails: ➡️ It’s a long game. Results may not be immediate. You may not see tons of replies on your first campaign… and that’s normal The harsh truth... you may not even book a meeting on your first few campaigns Cold email is about learning what works, refining your message, and nurturing those relationships. Stick with it. ➡️ Templated emails fall flat Loading up a template to launch thousands of emails can feel exciting, but it’s extremely difficult to get canned emails to connect with real people Write your messages so that your cold emails feel personal as if they were written specifically for that one person ➡️ The right subject line can make an email SOAR 🦜 I can’t stress this enough: subject lines are critical Don’t reinvent the wheel—an effective subject line is short, clear, and gets the recipient to simply click and open (This does NOT mean clickbait) The body of your email won’t matter if they never open it ➡️ Transparency builds trust Sharing insights or results from past clients can make a big impact, just make sure you’re not bragging (no one likes a showoff) Be honest about what you can and can’t do—prospects respect the truth Transparency builds credibility quickly ➡️ Follow-ups are EVERYTHING Most of our opportunities come from following up and almost all our deals are closed in follow up stages too Space out your follow-ups and use multiple channels to check-in Keep in mind that there’s a huge difference between a “follow-up” and being pushy Do everything you can to make your follow ups genuine and don't start them with "just following up" ➡️ Engaging on LinkedIn can help get a response Create multi-channel touchpoints by following up with a LinkedIn connection request or a DM Engage with your prospects’ posts, leave comments—it’ll keep you top of mind People are more likely to respond when they feel like they know you ➡️ Don’t play it too safe with your copy Boring emails = zero engagement Take risks, be bold, and inject some personality into your outreach If you’re not standing out, you’re blending in (and getting ignored) ➡️ Cold calls complement cold emails perfectly Follow up your email engagement with a phone call (remember that point about multi-channel touchpoints?) Give them a ring as soon as they open your email or click on a link This combo has been a game-changer for booking meetings Cold email is a powerful tool for building sales pipeline, but it takes time. If you continually tweak your approach and stick with it, you’ll find out what works best for you and book way more meetings. 🦜 p.s. - if you’re struggling with your cold email outreach, shoot me a DM and we’ll get you set up on Parakeet 🦜