Parallel, A Brand Agency

“Create a refreshed, kinder, gentler version of the organization” was the charge we were given by The Kronkosky Charitable Foundation (KCF). KCF leadership felt it was time to communicate more clearly their mission “to produce profound good” and their position as thought leader and partner that strengthens, champions, and amplifies the work of the nonprofit community. Our concept takes its cue from the foundation’s mission “to produce profound good” which we placed front and center as the main positioning line, “The Foundation for Profound Good.” We created the Happy K logo as a combination of “profound” (exclamation point) and “good” (heart).    A subtext running through the brand is that the work of uplifting communities can be difficult and often imperfect, but with collaboration and persistence, profound good is achievable. This can be seen in our messaging and the use of handmade, painterly textures and custom illustrations. #kronkosky #foundationforprofoundgood #nonprofit #brandstrategy #parallelbrandagency #graphicdesign 

Congrats to our friends at eSkillz on launching their new brand! eSkillz is a global company in the business of humanizing human resources technology. Parallel refreshed their logo and brand messaging to better convey their people-first priorities. We created the tagline “Maximize your tech & your talent” to encapsulate the eSkillz mission of customizing personnel training and management tech to make it useful and user friendly. eSkillz is all about relationships. Yes, it’s the tech that brings clients in but it’s the eSkillz expertise in (con)figuring out problems with highly personalized solutions that keep their clients happy. The brand’s bright color palette and fun (and, yes, punny) language reinforces their lively brand personality. eSkillz simplifies complex technology, creating a welcoming and enjoyable experience for their clients. Parallel created a clean, concise, and fresh look across channels that visually represents this modern, lively approach and says, “Yes, we are tech wizards, people-first designers, and roll-up-your-sleeves experts.” #eskillz #parallelbrandagency #graphicdesign #branding #thinkparallel

Boring should not be part of the college experience. Our long-time partners at The University of Texas at San Antonio wanted to breathe a little life into their One Stop offices where students go for all things registration and paperwork. Why have a wall when you can have a work of art? Taking cues from UTSA’s “Be Bold” brand, we used a bold illustration style to liven up the student-centered space. We played around with traditional education icons and colors to put the “fun” in “fundamentally improve your bold future with a Tier 1 college degree.” #birdsup #studentlife #UTSA #parallelbrandagency #bebold #graphicdesign #illustration #branding #thinkparallel

As a powerhouse in the American Athletic Conference, The University of Texas at San Antonio needed a standout commercial for nationally broadcast games. Parallel developed a dynamic TV spot that sets UTSA apart, showcasing their Tier 1 status, educational excellence, and strong connection to San Antonio. Our video production partners, Tomiga, brought it to life with music and custom animation, airing on ESPN during the UTSA vs. Texas game. With the iconic Roadrunner mascot in mind, we crafted the tagline “Are you ready to run?” and the line “The road runs through UTSA,” capturing the spirit and energy that make this university unique. #birdsup #UTSA #roadrunners #parallelbrandagency #graphicdesign #branding #thinkparallel

We love great graphic design, but when Virtuoso Builders came along, our copywriter senses were tingling. Inspired by their musical name, we crafted a catchy, music-themed brand strategy that struck a chord with owners Mike and Molly. Their energetic personalities called for upbeat, memorable branding, so we took inspiration from everyone’s favorite bangers to create original content, design a new website, and set a fresh standard for their visual identity and marketing. To view this campaign and more, click the link https://bit.ly/3TsiOtt #virtuoso #remodel #allaboutthatbass #pointersisters #rememberthe90s #sirmixalot #bangers #fame #spicegirls #earworm #parallelbrandagency #copywriting #branding #thinkparallel

Parallel helped Pivot Investment Planning launch their breakaway independent investing firm with a strong brand strategy, authentic visual identity, and straightforward copywriting. Designed to encourage people from all walks of life to Turn to a Trusted Expert™, the brand fosters trust, informs, and educates, positioning Pivot Investment Planning for lasting success in the marketplace. Parallel even created a spirit animal for the brand—the Great Horned Owl—known for its agility and foresight, reinforcing the brand’s ability to adapt. #financialservicesdesign #brandingforstartups #collateraldesign #parallelbrandagency #branding #thinkparallel

People around the world benefit from Texas agriculture multiple times every day. We loved helping long-time client, Texas Department of Agriculture get the word out. To promote Uncork Texas Wines and make DIY charcuterie more accessible, Parallel created a 4×6 pocket guide featuring 75 custom illustrations that make putting together a charcuterie board easy and encourage choosing Texas wines. Parallel also recently showcased Texas agriculture’s vastness to potential global partners. Texas fills seasonal gaps year-round for many countries, and we used illustrations to highlight our sustainable practices and crop variety. To educate guests on Texas agriculture, we created a portable, bilingual exhibit display. Partnering with Upland Exhibits, we engineered a solution that transforms from shipping mode into an exhibit within minutes. To view this campaign and more, click the link https://bit.ly/4fQH1Dp 📷 Fabrication photos: Upland Exhibits #texaswines #charcuterieguide #texasflavors #thinkparallel #branding #graphicdesign #illustration

Excited to see our work for The Espee featured on World Brand Design Society! 😎 🚂 🎺 #betransported #parallelbrandagency

We’re all in for robot kittens! Thanks, Magik Theatre, for letting us be a part of celebrating the power of children’s theater. We helped creatively introduce the 2024-2025 season by creating a mailer that adapted to a shoebox theatre for kids to start the Magik at home. We created custom illustrations, direct mail, show posters and programs, website graphics, and other digital promotions for their new season that we hope will bring smiles to the faces of children, parents, and piggies alike. Shoutout to Parallel alum Melissa Zarb-Cousin for all the hard work she and the team at Magik do every day! To view this campaign and more, click the link. https://bit.ly/4da8Mok #TheaterLifelovers #thinkparallel #branding #graphicdesign #illustration #magik #childrenstheater

We're excited to share that the Parallel, A Brand Agency team took home 31 Addys for 9 different clients on Saturday at the ADFED San Antonio 2024 Addy Awards! Final count: 5 Bronze, 18 Silver, 4 Gold, 3 Special Judges Awards, and the Mosaic Award. Congrats and thank you to our clients for your commitment to great work and for allowing us to do what we love! 😍 Vibrant Works, Greater San Antonio Chamber of Commerce, Shann M. Chaudhry, Esq., Attorney at Law, PLLC, UTSA Alumni Association, San Antonio Parks Foundation, The Espee, Healthy Futures of Texas, UT Health San Antonio, Texas Department of Agriculture