Paramark.com

💡 Feeling overwhelmed or lost with the pace of change with #AI? It’s truly a full-time job to stay on top of the developments in AI. But here’s the good news—most people are only ahead by a year or so, the <code> Growth community exists to help you learn and get up to speed. You don’t need to feel #FOMO! That’s why we’re offering a special “Get into AI x Marketing” price of just $129 to help those who want to dive in and start catching up. Let's grow together! 🌱 Grab your seat: https://lnkd.in/ggzXktYG PLUS, we’ve got an incredible lineup of speakers to guide you at the AI x Marketing Conference, including: 🔹 Jon Miller, Founder of Adobe Marketo & Engagio (acquired by Demandbase) 🔹 Udi Ledergor 🏳🌈, Chief Evangelist of Gong 🔹 Katrina Wong, CMO of New Relic 🔹 Kathleen Estreich, Investor at Pear VC & Co-Founder of MKT1 🔹 Natalie Lambert, Founder of GenEdge Consulting & Director of Applied AI at Google 🔹 Ken Rudin, SVP Growth at Meta & Google 🔹 Madhukar Kumar, CMO of SingleStore 🔹 Marcel Santilli, CMO of Deepgram 🔹 Kevin White, Head of Marketing at Common Room & Retool 🔹 Aman Govil, Global Director for Applied AI for Marketing at Google 🔹 Austin Lau, Growth Marketing at Anthropic & Notion 🔹 Pranav Piyush, Co-Founder/CEO of Paramark.com 🔹 Brenda Kring, Head of Marketing at Cube & Google 🔹 Aquibur Rahman, Founder of Mailmodo, and more! #Marketing #Growth #CommunitySupport #AIxMarketing

Marketing is a dynamic, multi-faceted discipline. It covers the #product, #content, demand generation #campaigns, and so much more. So no wonder there is so much confusion - and in-fighting - about WHO DOES WHAT. For instance: 🤔 Who decides product market fit and messaging? 🤔 Which team should take the lead when launching a new feature? 🤔 Who chooses what content should be created and how to distribute it? 🤔 Which department creates case studies? 🤔 Who owns thought leadership? And don't get me started on how we should MEASURE each of these teams. That's why The Juice has invited Pranav Piyush, Co-Founder and CEO of Paramark.com to break down the roles and responsibilities of each team in a livestream taking place NEXT MONDAY, August 26 at noon (ET). Link to attend is in the comments.

Meet the finalists of the HubSpot For Startups Million Dollar Pitch Competition! These innovators are set to take the INBOUND Originals Stage on Wednesday, September 18th, where they’ll present their game-changing ideas to a panel of execs and VC’s for a chance to secure an investment of up to 🤑 ONE MILLION DOLLARS 🤑 from HubSpot Ventures. Who are you rooting for? Let us know in the comments! Emily Steele, Hummingbirds 🎺 Rory Sadler, trumpet 🎺 Alyona Mysko, Fuelfinance Ka Ling Wu, Upsolve AI (YC W24) Marissa Huggins, Spontivly Pranav Piyush, Paramark.com

Offline Advertising Works! 🌟 It is a little trickier to measure but I've found a great trick is to run it ONLY in a select few cities. Then use similar sister cities or the rest of the USA as the control groups. Run brand awareness surveys in the cities that got the offline advertising as well as in the cities that didn't get the advertising. Measure and show the impact. And bonus, another trick is to ask your ops team (Marketings ops, rev ops, finance ops,) to bring up lead and pipeline for the same cities and control groups. You'll find that often a BRAND campaigns via offline ads will also impact LEADS/PIPELINE. This is where control groups can shine. In the above if you just used last touch attribution you would find the demand gen interest harvesters ads would claim a lot of credit for this campaign. Do you believe in testing and measuring offline ads? Give this post a thumbs up! 👍 #MarketingStrategy #OfflineAdvertising #BrandAwareness #GrowthHacking #SaaSCMOPro

Marketing measurement alone isn't going to solve your growth problems! I know this is obvious but it's worth repeating. Measurement, attribution, incrementality, experimentation... they're great tools but without a constant stream of creative ideas, they're useless. So, please please please, work with your marketing teams on fostering creativity.

Do you like talking about...  🛠 Building models that truly reflect your biz reality 🔍  Quantifying incremental impacts to sharpen your strategies 🔗  Discovering causal links with smart experimentation  🌈 Crafting forecasts for all scenarios, rain or shine  🦄 Elevating your decision-making with actionable tools Come be a part of a dynamic conversation with me and Pranav Piyush next Tuesday (June 4) at 1pm ET/10am PT. Bring your questions too! Link to Unlocking the Secrets to Measuring Your Marketing Impact in the comments. #analytics #attribution #marketingmeasurement #marketo #hubspot #salesforce #pardot #marketing #mops

Bringing science back! 👨🔬 👩🔬 Over the last 15 years, on my path to becoming a marketer, I've always been seeking truth in the field. I noticed that the signal to noise ratio was pretty low. Lots of interesting opinions. Few facts or evidence. When we started Paramark, we made a commitment to celebrate and amplify the science of marketing. In Sep 23, we launched our blog. Today, we're taking the second step. We're launching The Marketing Scientists, a new podcast! Academics, practitioners, and innovators are all trying to better understand how marketing works. In this show, we'll uncover what they're learning and how you can apply these principles to improve your work. So, please search for The Marketing Scientists on your favorite podcast app. Thanks to Seth Matlins, Shirin Oreizy, Kishore Kothandaraman, Tido Carriero, Barbara Galiza, Austin Hay, Maya Spivak, Mustafa Ibrahim, Omer Malchin, and Mark Huber who joined us for the first 10 episodes. Many more to come! P.S. The science of marketing is a rich domain - from behavioral science, to measurement, to experimentation, to machine learning and AI.

There are no sponsor booths at the 🌹 Beloved Tech Brands 🌹 Conf! Let me explain. We have sponsors, sure. But when the first of them that bought a sponsorship was like "Meh, we don't really want the booth, instead we'd rather just be able to hang out and meet everyone where they are" my mind was kind of blown. And every other sponsor who had the booth option said the same thing, given the choice. It makes sense with a small conference and a small number of sponsors. When there's only 200 people, every attendee knows they're in for an entire day where its actually VERY possible to meet more than half the attendees. And if you're sending 2-4 charismatic representatives of your brand over? They'll cover the whole attendee base with no issue. So here's to no booths, breaks and networking in abundance, snacks and food in an almost unbelievable quantity, and the best day ever at your new favorite marketing conference, happening in JUST THREE BUSINESS DAYS FROM NOW HOLY ISH! (Last 30 tickets still available, to my high stress levels. Help me sleep better at night, my friends, by committing to the conf. No more SF yes!)

Alright, this morning we revealed our new brand and website. But I have one more quick thing to share here about our first EVENT. In Vermont 🍁 🌲 Like a real, in-person event. The thing people have been asking us to do for two years now. Tickets will be on sale next week, but I wanted to give you a little teaser today. 1. The event will be called Drive 2. It will be in Burlington, Vermont - September 11 and 12 3. We're only selling 150 tickets, this will be small 4. We'll have Ben & Jerry's 5. We'll have a dinner and after party in downtown Burlington 6. The focus of the event is two days to help you get smarter about B2B marketing 7. OK fine I'll share a bunch of the speakers now; but we'll have some great ones that are in the weeds doing the work right now and can leave you with tactical ideas you can bring back to your company for the rest of the year, including: Peter Mahoney Lashay Lewis Tara Robertson Dave Gerhardt (hey that's me!) Kyle Coleman Devin Reed Pranav Piyush Natalie Marcotullio I didn't tell the team I was going to share all of this today since tickets aren't available yet, but I'm feeling the buzz from the launch this morning and wanted to share this. If you want to be the first to know about the event next week when tickets go on sale, get on the waiting list. Go to exitfive . com / event And I'll put the link in the comments too... See you there? Let me know. Put your name on the waiting list now so you can buy one of the first tickets next week.

Boom!