Parch Spirits Co

Still not convinced you should invest in #nonalc check this out from last week alone: 1. Biggest #alcohol distributor in #USA Southern Glazer's Wine & Spirits slashed 3000 jobs based on worst wine declines in decades (-8%), 2. Diageo invested $30m to keep up with demand for #GuinnessZero beating all expectations & 3. Spiderman aka Tom Holland cashed in on the celebrity beverage trend with BERO #nonalcoholicbeer https://lnkd.in/eVkY3c8H

Why I believe 1 in 5 drinks will be NA in adult drinking occasions in a decade: "Sales of non-alcoholic beverages have soared by an astounding 300% in Europe and the USA, reflecting a significant cultural shift among younger consumers. This trend is not just a fleeting moment; it signifies a fundamental change in how this generation views socialising, health, and consumption." https://lnkd.in/eeak6tr9

Great data supporting the fast growth of #nonalcoholic #beer from IWSR thx for sharing Paul Friedman. "Nationally no-alcohol beer growing at a 22% volume CAGR from 2019 to 2023, growing from a 0.5% volume share of total beer to 1.2%.". That's tiny you may say but so was "craft beer" when it started too. And #nonalc beer is on track to reach 20% of total beer in some European countries in the next decade!

It's #breastcancerawarenessmonth & as the daughter of a 2-time breast cancer survivor & business partner to a #cancer survivor, the big C is always top of mind, especially in regards to #alcohol consumption. At Parch Spirits Co you will hear me say "we are not anti-alcohol, we are pro-moderation & advocates for information" & in that vein here is why I now drink 70% less alcohol ❤️🌵& why my homeland 🇮🇪 will be introducing cancer warming labels to ALL alcohol products in 2026. MUST READ this breakthrough piece in Mother Jones by Stephanie Mencimer: https://lnkd.in/eVBs3nKy "The research linking alcohol to breast cancer is deadly solid. There’s no controversy here. Alcohol, regardless of whether it’s in Everclear or a vintage Bordeaux, is carcinogenic. More than 100 studies over several decades have reaffirmed the link with consistent results. The National Cancer Institute says alcohol raises breast cancer risk even at low levels." Susan G. Komen https://lnkd.in/eiVrdEbt World Health Organization https://lnkd.in/eXdW_G94

What a whirlwind week for #nonalc first Diageo buys Ritual Zero Proof, then LVMH invested in FRENCH BLOOM (can't hurt if your surname is Champagne Taittinger!!) - how much did they pay, what are they now valued at & who is next? Will Pernod Ricard buy Ghia or will The Coca-Cola Company buy hiyo? What are your predictions for this nascent & fast growing category? https://lnkd.in/gYvJF5h4

Parch Spirits Co is my 2nd #startup beverage company. My first failed when my biz partner went AWOL 🥲 but my second with my wonderful new business partner Rodolfo (Rudy) Aldana has so far achieved the following: in first 6mths Foxtrot, Boisson Whole Foods Market & 200 more stores. In yr 1 Sprouts Farmers Market Bristol Farms Central Market & 500 more stores. In yr 2 Walmart The Vitamin Shoppe Fresh Thyme Market FreshDirect Good Eggs & some Albertsons Companies. And more to come because the only thing growing in #adultbeverages is #nonalcoholic ❤️🌵

Exciting news for anyone following the rise & rise of #nonalcoholic adult beverages with Diageo's latest acquisition of Ritual Zero Proof - how much did they pay???💰 To any sober skeptics out there: my"This acquisition is proof of the mainstream potential of the category, and our shared ambition to make sure a non-alc cocktail is available on every menu and on every grocery and liquor store shelf,” Ritual Zero Proof co-founder Marcus Sakey. https://lnkd.in/ePbhSWCs