Park Street

Our new Massachusetts Market Explorer Guide is your key to unlocking opportunities in the Bay State's diverse and valuable spirits market. Highlights include: ➝ 9th most valuable spirits market in the U.S. ➝ 5.3 million legal drinking-age consumers ➝ Rich sports culture influencing drinking traditions ➝ Insights on consumption trends, popular categories, and local guidelines Ready to expand into Massachusetts? Read more about the market here: https://hubs.li/Q02NkHMr0 #MassachusettsMarket #BeverageAlcohol

Keep informed on the latest news, trends, and happenings in the beverage alcohol industry by subscribing to our daily newsletter. Some of the latest new stories featured include the impact of celebrity-backed brands, how rum producers are hoping to appeal to Gen Z, and recent product launches. Follow this link to read more about these news stories and subscribe: https://lnkd.in/eAT3s8Ue #ParkStreetInsiderNewsletter #BeverageAlcoholNews

Curious how today's marketing tools can help launch your brand into success? Our experts from Bar Convent Brooklyn 2024 discuss utilizing modern marketing through memorable packaging, leveraging AI, and engaging with communities. Our panel featured top industry experts: ➝ John Hannon, Founder & CEO, SalesTier ➝ Luke Cahill, CEO, REAL Insight ➝ Jaci Hays, Co-Founder and CEO, EL MAR Margaritas Tune in to our exclusive video series "Crafting Success with Modern Marketing in Beverage Alcohol" here: https://lnkd.in/esQwBxEr #BarConventBrooklyn2024 #BeverageIndustry #Marketing #Technology

Park Street University recently sat down with Jim Ruane, Chief Growth Officer of Cierto Tequila (Elevated Spirits, LLC), for an insightful interview about the brand's rise in the U.S. market just as it approaches its 1,000th award. Highlights include: ➝ Cierto's commitment to producing authentic, additive-free tequila ➝ Evolving consumer demand for additive-free tequila ➝ Challenges and opportunities in the luxury tequila sector ➝ How Cierto is reshaping consumer expectations This interview offers valuable insights into the future of premium tequila and the strategies driving Cierto's success. Read the full interview here: https://hubs.li/Q02PjKHz0 #LuxuryTequila #SpiritsIndustry #CiertoTequila #AdditiveFreeTequila #PremiumSpirits

Expanding into e-commerce? Here are three critical steps before partnering with a third-party platform: ⚖️ Consult your legal team to ensure contract compliance with state laws 🏪 Verify your partner works exclusively with licensed retailers in their operational states 📜 Confirm your partner's up-to-date knowledge of state and federal alcohol regulations Protect your brand. Stay compliant. Succeed online. Download our white paper here: https://hubs.li/Q02P2SBD0 #AlcoholIndustry #EcommerceLaws #BeverageAlcohol

From a $245 investment to "World's Most Admired Whisky" – Michter's journey is a masterclass in distributor relationships. Joseph J. Magliocco shares his insights: ➝ Persistence is key – rejection is part of the process ➝ Prove your worth through quality and sales ➝ Success rarely happens overnight Today's "failed brand" could be tomorrow's industry leader. What's your brand's untapped potential Listen here: https://lnkd.in/e3c6SMHn #BrandBuilding #DistributorRelations #WhiskeyIndustry

The beverage alcohol industry is booming with new products launched in August. Explore exciting new launches, including Beyoncé's whisky brand SirDavis with Moët Hennessy, Woodford Reserve adding to its distillery series with a limited edition blended malt, Paul Masson introducing Ice, and Crown Royal introducing a bottled whisky sour, among others. Have you tried any of these releases? Share your thoughts with us! 🥃 Click here for Park Street’s comprehensive list of product launches: https://lnkd.in/eY6yRdtY #beveragealcohol #newproductlaunches

As we approach the end of Q3 2024, the alcohol industry landscape continues to evolve. Our latest analysis reveals some intriguing trends that are reshaping the market: 🥃 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 𝗟𝗲𝗮𝗱 𝘁𝗵𝗲 𝗪𝗮𝘆: While beer and wine face challenges, spirits have achieved positive growth in value (+0.3%) and volume (1.7%). However, this growth is primarily driven by Ready-to-Drink (RTD) beverages. 🏪 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗗𝗿𝗶𝘃𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: Convenience stores are emerging as a powerhouse, with a 1% increase in dollar sales. Mass merchandise and dollar clubs also perform well (+0.4%), while traditional liquor and grocery stores see declines. 🍹 𝗥𝗧𝗗𝘀 𝗥𝘂𝗹𝗲 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲: More than any other channel, 41% of RTD purchases occur in convenience stores. Recent legislation has made spirits-based RTDs increasingly  available in these locations. 🥂 𝗟𝗶𝗾𝘂𝗼𝗿 𝗦𝘁𝗼𝗿𝗲𝘀 𝗔𝗱𝗮𝗽𝘁: Liquor stores are increasing promotions to combat losses, bringing the average price per unit down 1.4% between January 2023 and August 2024. 🌎 𝗦𝘁𝗮𝘁𝗲-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗧𝗿𝗲𝗻𝗱𝘀: Each category is performing at different paces across the U.S. These trends highlight the importance of understanding regional preferences and the growing influence of convenience and RTDs in the alcohol market. Are you curious about these trends and how they might impact your business? Read the complete analysis on our blog: https://lnkd.in/dAj5v5rg #AlcoholIndustry #ConsumerTrends #RetailInsights #SpiritsTrends #RTDBeverages #ConvenienceStores

Industry events—from competitions and expos to conferences—offer excellent opportunities to stay current on emerging trends while expanding your market reach and professional connections. Do you have plans to participate in any upcoming events? For more details on each event, check out their official websites. #BeverageAlcohol #IndustryEvents

Shout-out to Park Street Supplier Implementation Manager, Juan Martins, for his quick and attentive assistance when working with suppliers. Thanks for the kind words, David! To discuss importing, compliance, distribution, or back-office needs, please contact us at https://hubs.li/Q02MV1Rq0 #SupplierSuccess #ParkStreetCompanies