Parrot Analytics

On average in the 12 ad-supported Netflix only 5%-6% of catalog titles are local language, per Parrot Analytics’ Content Panorama. Yet local language programming, and specifically licensed local language movies, are driving more growth for Netflix's #AVOD tier than any other content type. For more insights into the catalysts behind international ad-supported streaming growth, check out our latest Parrot Perspective: https://hubs.ly/Q034jCYs0

It was an action packed 2024 for Parrot Analytics 💥 It was also a pivotal year where we laid the foundations for the media & entertainment industry for years to come, with: 🔹 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬: Measuring the $ economics of content on streaming. 🔹 𝐒𝐩𝐨𝐫𝐭𝐬 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭: Measuring the $ value of sports rights globally. 🔹 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐏𝐚𝐧𝐨𝐫𝐚𝐦𝐚: Real-time mapping of the entire global content universe. 🔹 𝐏𝐥𝐞𝐱𝐢𝐞™: Entertainment's most advanced analytics AI. ... in addition to ever scaling our existing TV, Movie, Talent, IP, Brand, Genomic and Audience Journey systems. 100/100 excitement for what is going to be a very, very global 2025!! 🌎 ✨ #Entertainment #Analytics #AI

Access the key operating metrics driving financial performance for all major streaming services globally. Unlock subscriber, revenue, ARPU and churn data, combined with catalog insights, on a market-by-market basis! Find out more about our powerful Streaming Metrics product: https://hubs.ly/Q032bFSl0

And we're LIVE! Join us now: https://lnkd.in/dkPRhTWM #ParrotAnalyticsLIVE

Which streaming platform wins with every age group? 📈 Parrot Analytics’ Streaming Economics system reveals how shows and movies drive revenue through subscriber acquisition, retention, and engagement in the case of ad-revenue. Netflix leads with balanced revenue across all ages, Apple TV+ dominates with older viewers, and Disney Streaming's Disney+ shines with the younger audience. Learn more about #StreamingEconomics here: https://lnkd.in/dSF5EKVP

🚨 2025 is the year of Streaming Economics 🚨 Deadline Hollywood with an exclusive from Parrot Analytics on the economic performance of FIFTH SEASON's and Red Hour Films' 'Severance' on Apple TV+, with impressive first season subscriber impact and revenue figures. Congratulations Chris Rice, Ben Stiller and all teams involved! ❤️ Some global Streaming Economics figures for 𝘚𝘦𝘷𝘦𝘳𝘢𝘯𝘤𝘦 and other titles: 💎 "Severance‘s long-awaited second season returned to the small screen last Friday and research from Parrot Analytics has found that the first generated more than $200M for the tech giant." 💎 Parrot Analytics came to these figures via its Content Valuation methodology... The system examines how TV shows and movies generate value (via subscriber acquisition, retention & engagement) for streamers in markets across the globe. 💎 "As an acquisition driver, Parrot Analytics noted that the EMEA and Latin America regions have seen the greatest contribution from Severance." 💎 "According to Parrot Analytics, Severance is doing well compared with Apple hits like Slow Horses and The Morning Show. The former generated $184.8M during a similar timeframe to Severance Season 1, while the latter made $299.4M but across a much longer period of time. From Q3 2020 to Q3 2024, Ted Lasso, which has been teasing a fourth season, generated a whopping $609.4M." 💎 "Parrot Analytics’ research found that almost half of the revenue generated by Dan Erickson and Ben Stiller‘s hit came in the 12 months after the finale, which 'underscores the show’s unique ability to elicit catch-up viewing and rewatches from hungry fans'. It is perhaps no wonder then that Apple has chosen weekly drops for Severance Season 2." 💎 “'All of this, plus its healthy pre-release demand trends, sets the stage for a ‘break out sequel’ type of performance for Season 2, which would help Apple fill the anchor series void without Ted Lasso,' added Brandon Katz. When looking at the 28 days leading into the upcoming season, Severance Season 2 now compares favorably to rival hits such as Netflix's Cobra Kai, The Walt Disney Company's The Mandalorian and AMAZON PRIME's The Lord of the Rings: The Rings of Power, backing up Katz’s claim." Read the Deadline Hollywood exclusive below for an introductory dive into streaming economics (and stay tuned for more): #StreamingEconomics

Go beyond views to understand how much revenue content is generating on any number of streaming platforms, broken down by market, or on a global basis. Find out more about our powerful content valuation suite: https://hubs.ly/Q02__CdC0

Warner Bros. Discovery (WBD) reported earnings with largely positive news for its direct-to-consumer (DTC) streaming business. While WBD reports subscribers at the total DTC level, Parrot Analytics’ Streaming Metrics can break out streaming economic performance by platform. In Q3 2024 the company saw its largest quarter-on-quarter growth in subscribers to 110.5 million subscribers, which translated to a 9% growth in revenue for the DTC segment, largely driven by increasing subscribers in international markets. Domestic revenue growth slowed for most of the year following the company’s merger in Q2 2022, culminating in an outright decline in DTC revenue in Q3 2023. This was due in part to declining revenue from Discovery+, which our model estimates accounts for 12% of the revenue for the company’s DTC segment. Since the end of 2023 domestic DTC revenue growth has been reaccelerating which is good news for the company’s financial prospects given that the domestic region is the most profitable with the highest average revenue per user. Learn more about Parrot Analytics' Streaming Metrics here: https://hubs.ly/Q032bC5w0

Learn how our streaming economics products drive a new level of transparency for the industry, impacting decision-making along the entire content value chain: https://hubs.ly/Q02__sMg0

In the #streaming era, "hit" or "flop" isn't enough. 📈 Winning in streaming requires understanding how titles drive value across acquisition, retention, and engagement. Join #ParrotAnalyticsLIVE on January 23 to discover: - The rise of #AVOD and its key drivers - Strategies to close demographic gaps - Top genres for acquisition vs. retention Register now: https://lnkd.in/dkPRhTWM