Passionfruit

On August 13, a diverse group of 100 creators, with a combined audience reach of over 110 million people, and creator economy professionals attended the first-ever White House Creator Economy Conference. The six-hour event took place in the Eisenhower Executive Office Building next to the White House. It featured five discussion panels and one-on-one conversations. Topics for the day focused on mental health, artificial intelligence (“AI”), fair and equitable pay, and long term financial stability for creators. Franklin Graves, an adjunct law professor and researcher at Emerson College and New England Law, focused on the intersections of law, policy, and the creator economy shares his personal experience at the conference.👇 

#Meta is courting Hollywood stars like Judi Dench, Keegan-Michael Key, and Awkwafina in multi-million dollar deals. The offer would give the tech company the right to record and use celebrity voices for AI-related projects. 🎬 📲 According to Bloomberg, Meta is “racing to close deals” to formally introduce some of its new #AI tools in time for its virtual tech conference, #Connect2024, in September. However, insiders familiar with these negotiations told Bloomberg that talks with #Hollywood representatives broke down numerous times already. 👀 https://lnkd.in/gYdjG_dq

Passionfruit is recruiting for an Editorial Intern!👇

My (non-exhaustive) media holy trifecta: Creator Science podcast Passionfruit newsletter Business Insider “Creator Economy” tag (shout out Amanda Perelli) What's yours?

We want to see more #creators getting paid. 🤩 Krishna Subramanian, CEO and co-founder of Captiv8 influencer marketing agency, reports that back in 2021, rates for TikTok micro-influencers (which refers to those with 5,000-20,000 followers) ranged from $1,000 to $3,000. But now, three years later, those rates have increased to $3,000-$5,000. 👀 According to Digiday, industry experts are saying that the rise in costs is because #influencermarketing as a concept has “matured” and become a more commonplace feature in advertising budgets. 🙌 And #creators want to be valued for their work! 🤝 A new study by influencer marketing platform IZEA found that more than half of 18- to 60-year-olds would be ready to pack it all in and become full-time #influencers if they could make a living doing it. 36% of influencers surveyed had a household income of $100,000 to $199,000 in 2023. This is an 11% increase from last year. 📲 IZEA CEO and founder Ted Murphy said that “this shift is not just a fleeting trend; it’s reshaping the future of work. It’s a testament to how digital platforms are reshaping traditional employment models.” 🗣 We love to see it.

Influencers are taking on the role of investor through innovative brand partnerships, redefining the traditional influencer-brand relationship. 🤔 Curious how? I got you covered with my latest article diving into a recent video from TikTok influencer Alix Earle and her new investment in poppi, the viral soda brand. Under the creator-investor model, brands leverage the authenticity of creators and creators expand their business portfolios, shaping the future of brand partnerships. ✋ What seems simple at first, is actually rather complex when structuring the overall deal. “The tough part with equity or investment deals is that it sounds really sexy, but it’s a long game,” explained Creative Artists Agency’s Tobin Jaramillo 🔥 “In this instance, there’s an outlay of cash,” he notes. “And there might not be any sort of profit, or realization of profit, for a while, if ever.” Check out the full article over on Passionfruit for all the details! I also have some great insights by creator attorney Tyler Chou (who you should definitely be following here on LinkedIn) 🗣️ Also, feel free to hit me up here with comments or thoughts. Big shout out to Lia Haberman (another require follows!) for flagging this video over the weekend 🥳 https://lnkd.in/eux_ga6t #creator #CreatorEconomy #influencers #brands #partnerships #equity

Influencers are taking on the role of investor through innovative brand partnerships, redefining the traditional influencer-brand relationship. 🤔 Curious how? I got you covered with my latest article diving into a recent video from TikTok influencer Alix Earle and her new investment in poppi, the viral soda brand. Under the creator-investor model, brands leverage the authenticity of creators and creators expand their business portfolios, shaping the future of brand partnerships. ✋ What seems simple at first, is actually rather complex when structuring the overall deal. “The tough part with equity or investment deals is that it sounds really sexy, but it’s a long game,” explained Creative Artists Agency’s Tobin Jaramillo 🔥 “In this instance, there’s an outlay of cash,” he notes. “And there might not be any sort of profit, or realization of profit, for a while, if ever.” Check out the full article over on Passionfruit for all the details! I also have some great insights by creator attorney Tyler Chou (who you should definitely be following here on LinkedIn) 🗣️ Also, feel free to hit me up here with comments or thoughts. Big shout out to Lia Haberman (another require follows!) for flagging this video over the weekend 🥳 https://lnkd.in/eux_ga6t #creator #CreatorEconomy #influencers #brands #partnerships #equity

Wrapping a whirlwind weekend in Austin for SXSW! Could not have asked for better partners to create a truly impactful experience for creators and industry pros—there was laughter (IYKYK), shared learning, real conversation, new connections, and a seemingly endless supply of tacos. Huge shoutouts to James Del and the Passionfruit team, plus the man, the myth, the legend, Brett Dashevsky. One of many takeaways on my mind right now: creators need, want, and deserve more spaces to connect with each other IRL—and it’s on their partners, like Teachable, to make it happen! Such a pleasure to chat with our creators, as always. Yeehaw!