Our work is documenting your work! Behind the scenes of episode 2 of Design vs. Build's Adaptive Reuse series. Project: Springdale Green Landscape Architect: dwg. - #documentary #architecture #landscapearchitecture #adaptivereuse
Pearl MF
Marketing Services
Round Rock, Texas 187 followers
Marketing Filmmakers for the Building Industry
About us
We help architects, builders, and brands connect with their target audience on a deeper level with our proven documentary approach. What we do: • Project Documentaries • Product Storytelling • Cinematic Commercials & Ads • Non-Boring Event Showcases • Memorable Product Launches • Useful Install Videos • Architectural Photography Side hustles: Social Videos, Social Posting & Engagement, Graphic Design, and PR
- Website
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pearlmf.com
External link for Pearl MF
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Round Rock, Texas
- Type
- Partnership
- Specialties
- film production, documentary, architectural photography, and marketing
Locations
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Primary
211 S Brown St
#200
Round Rock, Texas 78664, US
Employees at Pearl MF
Updates
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Pearl MF reposted this
How’d I do Austin NARI? If you want me to talk to architects and builders about getting brands to pay to promote your company and projects (and see if I use spell check correctly) let me know! Pearl MF
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Pearl MF reposted this
This is still one my favorite production shoots, Hudson River Park Trust was so incredible to work with! And the Kebony still looks amazing. If you want to watch a larger documentary on Pier 26 here: https://lnkd.in/gDAV3yJf Hopefully we can do something similar at Gansevoort one day 🤞🏻
If all (but one) our portfolio companies have a YouTube channel, the one that really stands out (nb of videos & nb of followers) is Kebony's. Have a look for example at this stunning clip from 2023, telling the story about Pier 26 on Hudson River in New York City. It represents the perfect example of what you can do in 4mn to celebrate the quality of a product. Historical videos from the 70s and 80s. Beautiful drone shots and superb editing. Qualitative short interviews with stakeholders. It both captures the spirit of NYC and the essence of Kebony. From a decayed waterfront to a dazzlingly beautiful and sustainable promenade. Congrats to the Kebony team and to those who made this little gem: 📺 https://lnkd.in/dNrJNnNQ (poking Casey Neistat: how does it feel to skate on Kebony wood, Casey?) #Kebony #Kebonywood #Wood #Woodworking #Architecture #Sustainability #NYC #Pier #NewYork #decking #promenade #waterfront #deeptech #privateequity #scaleup #norwegian Tom Paemeleire Antoine Trannoy Hudson River Park Trust Hudson River Park Friends
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A new video series is in the works with Jordan Smith - Eager to explore this particular topic alongside him! - #marketingfilmmakers #buildingmaterials #buildingproducts
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Pearl MF reposted this
Photos of a transformation are great, but the story behind the transformation is always more interesting. This is the perfect example of that!
Nearing completion of this remarkable transformation, Springdale Green reimagines the conventional workplace environment by transforming and healing a 30-acre former petrochemical tank farm into an environmentally conscious office campus — reestablishing native meadows, woodlands, and an urban creek tributary. Designed to be immersive and engaging, an elevated boardwalk forms a continuous meandering loop that leads tenants and guests through the campus’ various eco-zones. Seeking both LEED Gold and Sustainable SITES Gold certification, this project aims to be a model for urban ecology and sustainable development in Austin. Rainwater and A/C condensate is reclaimed and stored in an underground cistern, and the site’s rain gardens and bio-retention basin are designed to address stormwater not only for the campus but also to reduce flooding in the surrounding neighborhood. Client: Jay Paul Company Architect: Gensler Civil: Kimley-Horn Structural: IMEG MEP: EEA Consulting Engineers Lighting: Tillotson Design Associates General Contractor: Level 10 Construction Geotech: Terracon Steel Fabrication: Patriot Erectors, LLC Steel Fabricators Millwork: Duffin Architectural Solutions Landscape Contractor: CleanScapes Deck Material: Kebony
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We're thrilled to begin our newest documentary about Austin's Springdale Green with dwg.'s Daniel Woodroffe kicking things off. Once a decommissioned petrochemical tank farm considered 'unusable,' the 30-acre site has been entirely revitalized into an eco-friendly campus with restored and vibrant green spaces— a fantastic example of Adaptive Reuse. ♻ What a story to tell! Learn more here: https://lnkd.in/gVe9_BVE - #documentary #architecture #adaptivereuse
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Pearl MF reposted this
We are honored and excited to announce that St. John Encampment Commons has won the prestigious Urban Land Institute Austin Impact Award for Best Public Place. This recognition is a testament to the dedication and vision behind this project that transformed a former mall parking lot into 2.4-acre urban park that serves as a gateway to the ACC Highland Campus. St. John Encampment Commons was designed to honor the site’s rich history, which dates back to the late 19th century when the land was used by the St. John Baptist Association, an African American community, for annual gatherings and educational purposes. The award-winning design epitomizes the adaptive reuse of urban spaces, demonstrating how public realms can be reimagined to serve modern needs while preserving historical significance. Client — Austin Community College Developer — RedLeaf Properties Pavilion sponsor — UFCU Landscape Architect — dwg. Architect — Agenda Architecture Civil Engineer — Stantec | WGI Structural Engineer — Leap!Structures MEP Engineer — Bay & Associates, Inc. General Contractors — Harvey | Harvey-Cleary Builders | Strata Landscape Steel Fabrication — Renfrow+Co Custom Art Lighting — AAG
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Pearl MF reposted this
In advance of St. John Encampment Commons being recognized as a double finalist in tonight's ULI Austin Impact Awards for Best Project Innovation & Best Public Space, please check out designvsbuild's short film, "Parking Lots to Parks | A Documentary About Adaptive Reuse." "Can a defunct shopping mall become a place of learning and community gathering? The leadership at Austin Community College thought so, but not without the right team. This short documentary explores the revitalization of the Highland Mall into a community college and parks, but the story of this plot of land north of Austin is also about recovering 100 years of history that was almost forgotten. See how the school and architectural team replace parking lots with parks and consumerism with education." Client — Austin Community College Developer — RedLeaf Properties Pavilion sponsor — UFCU Landscape Architect — dwg. Architect — Agenda Architecture Civil Engineer — Stantec | WGI Structural Engineer — Leap!Structures MEP Engineer — Bay & Associates, Inc. General contractors — Harvey | Harvey-Cleary Builders | Strata Landscape Steel fabrication — Renfrow+Co Custom Art Lighting — AAG Full video available at https://lnkd.in/g_z6PC22.
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Around the world filming stories about Architecture. New stories in the works to share soon! -- #marketingfilmmakers #documentary #architecture #designvsbuild
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New Project Photography for Rainier Plank ⚡ 📸 Kristian Alveo
Aging like fineeeee 🍷. Our Western Red Cedar at 5 years old in Austin, TX. -- Aqua Verde Residence 📍 Austin, TX 📐 dkstudio architects inc. 🛠️ LBR Homes 📸 Kristian Alveo Product Shown: Western Red Cedar 1x6 Fineline, Stained --- #rainierplank #clearcedar #clearcedarsoffit #clearcedarceiling #verticalgeaincedar #vgcedar #westernredcedar #cedar #home #homeinspiration #homeinspo #homedesign #architecture #austinhome #austinhomes