Pennant Video

Pennant makes videos – that seems relatively clear. But what does “mid-funnel focused video marketing” mean? It’s on our business cards, after all… We’re glad you asked! Seriously, people ask us that all the time, and we’re always happy to explain. But today, we’re stepping back and letting our very own (and very first) Explainer video do the hard work for us. It explains what we do, sure. But more importantly, it’s a demonstration of the power of the mid-funnel and a living example of what we do for our clients with every video we make. From discovery and creative direction to execution, animation and sonic identity, Pennant will galvanize your mid-funnel so you can outplay your rivals. Plus it looks pretty amazing, right? Still got questions? Drop them in the comments 👇 Special thanks to these creative champs: Tyler Littwin - Art Direction Brianna White - Brand Direction Sean Brodeur - Animation Ben Drake - Animation Chris Plante - Composition, Sound Design + Mix Shaw Flick - Writing Alli Axelsen - Project Management Mariah Bergeron - Voiceover Sam Kelly - Logo Identity Tim Bradley - EP/Director Dustin Devlin, Winston Macdonald - Assistant Coaches

Sleeping bag? Check. Sunblock? Check. Notebook? You bet. We're packed and ready for Camp Mograph 2024! With our OOO messages set, we can’t wait to hang out with fellow motion designers, 3D artists, and other industry pros…in person! It’s all about connecting, sharing ideas, and leveling up together—plus some archery, canoeing, and kickball for good measure. Camp Mograph isn’t your typical conference—it’s a creative retreat that mixes hands-on workshops, real conversations, and some much-needed outdoor time. We’re ready to unplug and get inspired. Will we see you there this weekend?

It’s announcement season, and who are we to sit on the sidelines? So, stand up and give a warm LinkedIn welcome to our brand new starting lineup, Creative Director duo Shaw Flick and Ben Drake. Their stat lines speak for themselves: 𝐍𝐚𝐦𝐞: Shaw Flick aka Shawzy 𝐖𝐞𝐚𝐫𝐬 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫: 42 𝐁𝐢𝐠 𝐋𝐞𝐚𝐠𝐮𝐞 𝐂𝐢𝐭𝐲: Portland, OR 𝐅𝐢𝐞𝐥𝐝𝐢𝐧𝐠 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧: Writer and Creative Director 𝐒𝐜𝐫𝐢𝐩𝐭𝐬 𝐖𝐫𝐢𝐭𝐭𝐞𝐧: 21,791 (s/o Larry Bird) 𝐓𝐚𝐫𝐠𝐞𝐭 𝐖𝐨𝐫𝐝 𝐂𝐨𝐮𝐧𝐭: 212 𝐌𝐨𝐬𝐭 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞: “Anything is posssiiiiibbbblllllleeeeeee!” 𝐍𝐚𝐦𝐞: Ben Drake 𝐘𝐞𝐚𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞: 12 𝐁𝐢𝐠 𝐋𝐞𝐚𝐠𝐮𝐞 𝐂𝐢𝐭𝐲: Austin, TX 𝐅𝐢𝐞𝐥𝐝𝐢𝐧𝐠 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧: Head of Motion and Creative Director 𝐂𝐥𝐢𝐞𝐧𝐭 𝐌𝐕𝐏𝐬: Google, AWS, Monotype, Western Digital 𝐀𝐰𝐚𝐫𝐝𝐬 & 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬: Promax 🥇 Hatch 🥇 AMA PDX 🥇 𝐅𝐨𝐥𝐥𝐨𝐰-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞: .125 odds of actually watching that show you recommended These additions symbolize our dedication to thoughtful growth and championing mid-funnel video on behalf of our clients and their business needs. Together, we’ll take the video marketing trifecta to the next level, making sure every hard-working Pennant project shines and provides real value.

You don’t actually use the funnel when developing a video marketing strategy, do you? Well, you should – swipe to find out why. In some ways, this handy visual tool is a total throwback to the 90s. Imagine a marketing person waiting around a water cooler for Dino in sales to come chat about the physical envelope filled with potential leads they dropped on their desk this morning. “Hey, did you watch Seinfeld this week?” was all it took to kick off an impromptu strategy session in those days. But in 2024 (and beyond), we can all agree that customer decision making is not simple, Seinfeld still slaps, and that it takes much more than a cute, linear infographic to understand human behavior. Here’s where it gets interesting though… while you can’t use it to parse the intricacies of the human psyche, you can use to it plan what kinds of video your audience needs. And therefore you’ll have a better sense of what you can work on to get real results. By leveraging what you know about prospects and business goals, you take what you know from the funnel to focus your video marketing efforts in the right places. ➡ Swipe to learn more!

What’s the best part of a sandwich? 🥪 Wait… don’t answer that. Because, yes, bread is an almost unbelievable symbol of human ingenuity. But in terms of ROI, nothing beats the middle. Whether it’s the meat of sandwiches or mid-funnel engagement, CMOs, PMMs and basically everybody with any experience in marketing knows how this works. Anything under the umbrella of marketing is supposed to be a hard-working stand-in for your brand. Websites, social channels, email newsletters, videos, etc. But in the shuffle of strategy sessions, stakeholder buy-in, meetings about meetings about meetings, and everything that leads up to actually executing on any actual assets, I’ve noticed that people stop asking one core question: 𝙒𝙝𝙖𝙩 𝙬𝙤𝙧𝙠 𝙞𝙨 𝙩𝙝𝙞𝙨 𝙫𝙞𝙙𝙚𝙤 𝙨𝙪𝙥𝙥𝙤𝙨𝙚𝙙 𝙩𝙤 𝙗𝙚 𝙙𝙤𝙞𝙣𝙜❓ See, different videos do different work. By understanding what your audience needs – first and foremost – you can build content that supports them. And by identifying (and staying true to) what that work is, you’re better able to create assets that target the right people and the perfect part of their journey into your brand. That’s because videos in the middle of the funnel, where consideration becomes a decision in favor of your solution, are purpose-built to bust their buns on behalf of your brand. These are the definition, the substance, the concentrated flavor of who you are, what you do, and why you do it. People love this part. But the reality is that if you lose sight of the purpose of that content, then the videos lose their ability to do that work. And the 𝚜̶𝚊̶𝚗̶𝚍̶𝚠̶𝚒̶𝚌̶𝚑̶ strategy isn’t worth the time, effort and money that went into it. So, if you want to maximize the return on that investment – and this goes for lunch, too – focus on what’s in the middle. And always ask yourself if the videos are doing the work you need them to. — If you want to dig into what work videos at different stages of the funnel can do and how to maximize your video ROI, download the full Pennant Video playbook here: https://lnkd.in/ehYTxfwq

The Razor. The ‘Boro. The House that Brady Built. Whether this place elicits joy, stress, fear, nostalgia or some complex combination of these and other feelings, there’s no doubt it’s been host to some of the biggest moments in New England sports history. And recently, it hosted the Pennant team. Thank you to our client, Extreme Networks, for the opportunity to live out our sports fantasy dreams. All while allowing us to help you tell your story about creating connected arena experiences. It was a serious game-changer for everybody involved.

We had a marketing need and a handful of ideas. So we built a team of artists around a shared vision. Each person with a unique way of seeing the need – the ideas grew into animated videos. And then we won. And we won again. And again and again and again. And even though the videos we submitted to the Collision Awards are about us — the wins aren’t. This post isn’t even really about the wins. No, this post is about the work, the vision, the fun (!), and our collective pursuit of awesome, effective videos. And it’s about the people who put everything they had into the work. Specifically, these people: Tyler Littwin, Sean Brodeur, Ben Drake, Brianna White, Chris Plante, Alli Axelsen, Shaw Flick, Derek Kruk, Ben Carmeli, Matt Barretto, Laura Porat, Matthew R., Nadia Healey and Team V A G R A N T S. Because we appreciate the recognition and the hardware, sure. But it really feels like when good work wins, the whole motion design community wins. So, shoutouts and big congrats to our fellow industry pros who keep us inspired and on our toes. Here’s our haul: 🥈 Craft - Art Direction 🥈 Craft - Motion Design 🥈 General - Brand Identity 🥈 General - Promotion Video 🥈 General - Products & Services Check out the full list of winners 👉 https://lnkd.in/eWC7Cn7p

Video continues to dominate other content types and drive more business by comparison – that’s just a fact. You need video. We need video. Video is the most powerful medium for engagement today. But this is where it gets tricky. The what, the how and the why of video all vary greatly. From project to project, industry to industry, platform to platform. And those variances depend on your needs, but more importantly on the needs of your audience. 𝙐𝙡𝙩𝙞𝙢𝙖𝙩𝙚𝙡𝙮, 𝙩𝙝𝙚 𝙫𝙞𝙙𝙚𝙤 𝙮𝙤𝙪 𝙘𝙧𝙚𝙖𝙩𝙚 𝙞𝙨𝙣’𝙩 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪 😅 (Sorry, we realize that may be hard to hear. But you already know this, to some degree, so let’s keep it moving.) Great marketing videos – which is to say videos that capture people’s attention, that entertain or enlighten, and that work on behalf of your business’ goals – have to add value to the audience’s life. And that value is different from the value your solution has to solving the customer’s problem. It’s an annoying but extremely important distinction. So, the what, the how and the why of a particular video can vary depending on the audience and where in their journey to conversion they are. Thankfully, our new ebook describes how to address these variances in a somewhat predictable way: “𝙁𝙐𝙉𝙉𝙀𝙇 𝙁𝙊𝘾𝙐𝙎𝙀𝘿: 𝙏𝙝𝙚 𝙑𝙞𝙙𝙚𝙤 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙋𝙡𝙖𝙮𝙗𝙤𝙤𝙠 𝙛𝙤𝙧 𝙒𝙞𝙣𝙣𝙞𝙣𝙜 𝙖𝙩 𝙀𝙫𝙚𝙧𝙮 𝙎𝙩𝙖𝙜𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙁𝙪𝙣𝙣𝙚𝙡” When you apply what you know about the customer journey a la the funnel, you’re able to concentrate your video efforts. Because you’re better prepared to make the right content for the right audience and deliver it at the right time. In this guide, we’ll talk you through the exact what, why and how for every stage of the customer journey. So you can better serve your audience and better serve your business with great videos. If you’re a brand marketer, product marketer, or customer advocacy marketer, this guide is for you. It’s free (and un-gated) at the link below: https://lnkd.in/eWz7y8FM What is your big takeaway related to video marketing, the buyer’s journey, and the funnel?

We talk a lot – as in, don’t get us started – about our video marketing Trifecta. What it is, how it works, why it matters. But here’s the thing: it wouldn’t be possible without Motion Design. See, Pennant works hard on behalf of our clients. We strategize and develop eye-catching visuals and collaborate on engaging and unique stories to tell for brands. And, in turn, our clients have hard-working, championship-grade videos to galvanize their sales efforts. That’s a winning combination. But how exactly do these videos perform so well in the highest leverage situations? If you guessed MOTION DESIGN, then it looks like we’re all winners here! Well-crafted motion grabs attention, makes a message memorable, and creates a strong emotional connection with your audience. Plus, it's versatile, modern, and perfect for simplifying complex ideas, setting you apart from rivals. We’re obviously big backers of the craft, so we’re pumped to be named ‘Finalist’ in the prestigious Collision Awards across five categories: Promotion Art Direction Brand Identity Motion Design Products & Services We love that the platform is solely dedicated to honoring excellence in Animation and Motion Design. Now, we compete for the Gold as well as Audience Choice, voted on by you. 👉 Be part of our fan base and vote now through July 11. Your support is our winning shot! Link below 👇 https://lnkd.in/gKCYexaK A huge shoutout and thank you to our incredible team of collaborators who empower us to step up to the plate. And a big shoutout to our fellow nominees, including First Fight, dash, Epipheo, State, Ordinary Folk, and Oddfellows.

We know that video moves the needle, but let’s be clear about how we use that word: ‘Video’ is not some singular thing. And when we talk about it, we’re actually talking about many different video types and the myriad problems they can address. We’re talking strategies, social, teams, budgets and on and on… If this sounds annoyingly complicated, then now you’re beginning to get a clear idea of why the Penannt team created this handy resource: “𝙁𝙐𝙉𝙉𝙀𝙇 𝙁𝙊𝘾𝙐𝙎𝙀𝘿: 𝙏𝙝𝙚 𝙑𝙞𝙙𝙚𝙤 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙋𝙡𝙖𝙮𝙗𝙤𝙤𝙠 𝙛𝙤𝙧 𝙒𝙞𝙣𝙣𝙞𝙣𝙜 𝙖𝙩 𝙀𝙫𝙚𝙧𝙮 𝙎𝙩𝙖𝙜𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙁𝙪𝙣𝙣𝙚𝙡” It’s your guide to understanding and maximizing each and every touch point on a customer’s journey into your brand. So, if you’re a brand marketer, product marketer, or customer advocacy marketer, this eBook is for you. It’s free (and un-gated) at the link below: https://lnkd.in/eWz7y8FM What is your big takeaway related to video marketing, the buyer’s journey, and the funnel? #videomarketing #contentmarketing #contentstrategy