Pentaleap

📢 Andrew Lipsman on Why Retail Media Should be Focused on Incrementality      Where should brands focus to maximize their results? In this short interview captured at our annual IAB Commerce dinner, Andrew Lipsman explains the downsides of a ROAS-only perspective. Why should retail media networks focus on incrementality? Find out in the video 👇 #retailmedia #incrementality #rmns

🔓 How Can You Unlock Best-In-Class Service, Scale, & Experience in Retail Media? 💡That’s the question our experts— Melanie Babcock-Brown, VP of Orange Apron Media at The Home Depot, Andreas Reiffen, CEO of Pentaleap, and Aran Hamilton, CEO of Vantage—tackled at the Advertising Week 2024 panel, where industry leaders dove into the strategies that drive next-gen retail media growth.   🗣️ Missed the session? No worries! You can now watch the full discussion. Explore valuable insights and gain a deep understanding of how to elevate service and scale in your retail media strategy. 💡 Key topics covered: ✔ Importance of identifying and building strategic partnerships ✔Keys to re-envisioning your tech stack ✔A future-forward look at the reshaping of retail media 🎥 Watch the panel discussion here: https://lnkd.in/g3CrsXge #retailmedia #commercemedia

How can retailers compete without Walmart's deep pockets? 🤔 Colin Lewis offers a candid take on why not every retailer needs to go through the effort to build their retail media network in-house. Learn how modular solutions like Pentaleap empower businesses to create custom strategies—without the headache of maintaining it all themselves. Is outsourcing the key to scalability and innovation? 🤔 🎥 Watch the video to find out→ https://lnkd.in/eK6QKf3D #retailmedia #commercemedia

🌊 𝗧𝗵𝗲 𝗧𝗵𝗶𝗿𝗱 𝗪𝗮𝘃𝗲'𝘀 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 𝗧𝗶𝗱𝗲 𝗶𝘀 𝗖𝗼𝗺𝗶𝗻𝗴 𝗜𝗻--𝗔𝗻𝗱 𝗪𝗲'𝗿𝗲 𝗔𝗯𝗼𝘂𝘁 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗢𝘂𝘁 𝗪𝗵𝗼'𝘀 𝗕𝗲𝗲𝗻 𝗦𝘄𝗶𝗺𝗺𝗶𝗻𝗴 𝗡𝗮𝗸𝗲𝗱 I just published my latest Media, Ads + Commerce article, featuring commentary and groundbreaking incrementality research from Meghan Corroon of Clerdata and Skye Frontier of Incremental. Plus, additional RMN data from Pentaleap. This one--inspired by my #RMN Ascendant Network roundtable co-hosted with Claire Wyatt and Jaiah Kamara--is all about incrementality and iROAS. It's about which media 𝘳𝘦𝘢𝘭𝘭𝘺 perform and which do not. The Clerdata study below is one that should make your 🤯 since it's not an outlier scenario. RMNs have massive potential to--and frequently do--significantly outperform from an incrementality perspective. Because media + merchandising is where 1+1=3. But RMNs can also fall short on one or both of these dimensions, so producing high iROAS isn't a given. For example, RMN branded search ads or off-site ads served against bot traffic aren't gonna move the needle much (or at all) on incremental sales. Here's the article breakdown by section: 🌊 The Third Wave’s Incrementality Tide is Coming In 🤷♂️ If Everyone Knows Better, Why is ROAS Still a Thing? 🏅 Retail Media Networks Win on iROAS 💯 Maximizing iROAS Within the Retail Media Channel 📦 What Does it Say if Even Amazon Ads is Still Underinvested? 🏊🏻♂️ When the Incrementality Tide Rolls Out, Who Will Be Swimming Naked? To all my fellow iROAS nerds, don't be shy -- LMK what you think about this one! #rmn #retailmedia #iroas #cpgbrands

Retail Media is at a crossroads! Andreas Reiffen, CEO at Pentaleap, recently visited the show to speak about how Retailers will have to become more composable to win, and how tech advancements will allow programmatic to dominate the spend! Full Episode in comments.

September Recap! 🤩 - Andreas Reiffen: presenting his hot new venture Pentaleap and his unique point of view on Retail Media - Sean Summers: the CMO spoke about the evolution of LATAM's eCommerce King Mercado Libre from eCommerce to Media Leader - Inigo García Alcalde from McDonald's and Jaime Liriano from General Mills spoke about how these two companies approach the fascinating topic of food innovation - Nick Hinsley and Jack Johnson spoke about how they've teamed up to launch Ocado Ads powered by Zitcha - Eric Gregoire: someone that's worked at P&G, BCG, Google and now Bayer will always have interesting things to say, but here he takes it to the next level - Marlies Gebetsberger: what to say about this one... a unique approach to leadership and innovation at Philips explained with Radical Candor

🚨 Third Edition of Retail Radar is Out Now! 🚨 We’re diving deep into the latest retail media trends, from self-service advertising to programmatic solutions. As the retail media landscape evolves, stay ahead with the newest insights and conversations shaping the future of the industry. 🔍 In This Edition: 🤝 Building Partnerships: The Home Depot is embracing DIY as its retail media network scales up 🎥 Must-See Video: IAB Commerce Panel — Democratizing Retail Media with the IAB, CVS Health, and Mars 🎤 Exclusive Interview: Andreas Reiffen on the future of retail media — “Most Retail Media Companies have Hit Some Kind of Ceiling” 🚪 Exclusive Opportunity: Contribute to our H2 2024 Sponsored Products Benchmarks Report 📩 Don’t miss out—read the latest edition now!

𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐞𝐜𝐡 2.0 𝐢𝐬 𝐌𝐨𝐝𝐮𝐥𝐚𝐫. 𝐓𝐡𝐞 𝐇𝐨𝐦𝐞 𝐃𝐞𝐩𝐨𝐭 𝐬𝐡𝐨𝐰𝐬 𝐡𝐨𝐰 𝐢𝐭'𝐬 𝐝𝐨𝐧𝐞!   There's no one-size-fits-all platform in retail media. And even if there was, there are strong arguments for why going modular is the better choice.   In the past, retailers relied on tech monoliths: basic ad serving, limited yield management, and frontend systems built mostly for on-site ads. Convenient, but far from great. Plus, with strong lock-in and high dependency came a hefty price tag.   Fast forward to 2024, and modular tech is on the rise. Take Orange Apron Media by The Home Depot, for example—they use Pentaleap onsite for hyper-relevant Sponsored Products, and Vantage uses different APIs to connect with Pentaleap and all other channels, including offsite ones like Google Ads and Meta.   This new approach offers three major benefits: ✨ Retailers can use best-in-class components. 🔄 They can swap out parts as better tech emerges. 💰 Lower switching costs keep prices competitive.   Retail media is now undergoing rapid transformation. As pressure to scale ad revenues grows, innovation is moving at light speed. At Pentaleap, we’re proud to be driving this change. How do you see the future of retail media tech evolving? Share your thoughts in the comments!   #RetailMedia #CommerceMedia #Pentaleap

Big News! 🔊   We’re thrilled to announce the strategic partnership with Placements.io, the leading platform for operations, revenue, and billing management in retail media! Together, we’re launching an advanced, fully integrated solution that will transform how retailers manage and scale their retail media operations.   🔑 What this partnership means for retailers: - Complete Data Control: Transparent insights for real-time optimization. - Advanced Customization: Tailored solutions to meet specific needs. - Seamless Integration: Streamline operations across all channels. - Scalable Solutions: Grow revenue without limitations. We’re excited to continue our mission of democratizing retail media, empowering retailers to unlock new revenue streams while driving efficiency. 🌐   ➡️ Check out more details here: https://lnkd.in/eyCt28Ws   #retailmedia

Coffee time with The FMCG Guys ☕