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Welcome to another *This Week in Brand Innovation & Growth* From smart soda options to AI ads that know you better, brands are getting creative. Here’s what’s buzzing this week: 🍹 Jones Soda Co. Enters the Functional Drinks Game 🌮 PepsiCo Picks Up Siete Foods for $1.2B 🧬 Helaina Raises $45M to Scale Bioactive Nutrition 🍽️ DoorDash’s New Ad Tools for Brands & Restaurants 🔍 Google Turns Up the Ads in AI Search ..details below! -- Want to know what’s driving brand innovation today? Sign up for our newsletter and get the latest updates 👉 https://lnkd.in/dqdn2r-D #BrandInnovation #FunctionalDrinks #AIAdvertising #NutritionTech #ConsumerTrends #CPGMarketing

The landscape of brand marketing is evolving rapidly. The future is being shaped by five key forces that are redefining how brands engage with consumers: 1️⃣ Fragmentation of Culture and Media 2️⃣ Spatial Computing 3️⃣ Data Privacy 4️⃣ Rise of Sustainable Media 5️⃣ Hyper Personalization in the Gen AI Era Understanding these is key to staying ahead and driving innovation that resonates with today’s and tomorrow’s consumers. Learn more in our free report: https://hubs.li/Q02RQWjH0 -- #BrandMarketing #Innovation #DataPrivacy #SustainableMedia #FutureOfMarketing

Have you had a chance to check out our on-demand webinar on how to look beyond consumer needs? In today’s rapidly evolving landscape, understanding your consumer is no longer enough. To truly innovate, you need to look beyond the consumer and tap into hidden opportunities across the entire value chain. In this session, Jon Corshen dives into the pitfalls of over-relying on consumer insights and explores how to create a more balanced, future-ready approach to innovation. It's packed with actionable strategies to help you unlock hidden opportunities and drive meaningful growth! 🚀 ''Looking Beyond the Consumer: How an Over Reliance on Consumer Insights has Stifled Growth Innovation'' watch the on-demand webinar here 👉 https://hubs.li/Q02RQQdz0 -- #Innovation #StrategicThinking #OpenInnovation #ConsumerInsights #BusinessGrowth

Whether it's craft experiences, smart tech, or ready-to-drink options, brands are going all in to keep up with evolving consumer tastes. Here’s a peek at the top innovations this week: ☕ Nespresso Joins the RTD Craze Nestlé Nespresso SA is stepping beyond its pods and into the ready-to-drink scene with a limited-edition Colombian brew. It’s premium coffee, on-the-go, and with a focus on sustainability—perfect for the modern coffee lover. 🧈 Kraft Heinz's First A.1. Steakhouse Butter Hits the Shelves A.1. isn’t just for sauce anymore! The new Steakhouse Butter brings that tangy kick to steaks and sides, making it easier than ever to get restaurant-quality flavors at home. 📊 Gopuff’s New Ad Tools for Gen Z and Millennials Gopuff is getting serious about connecting brands with younger audiences, making it easier than ever to go from ad to cart with zero friction. 🤖 Amazon Rolls Out AI for a Smarter Shopping Experience Amazon is making shopping smarter and more personal. AI-powered recommendations, product ad videos, and Project Amelia—a new chatbot—are all set to make browsing, buying, and selling smoother than ever. 🥃 DIAGEO India Opens The Flavour Lab Diageo's first immersive craft experience home lets consumers dive into the world of craft spirits with tastings, spirit-making, and hands-on fun. It’s an experience that truly brings the brand story to life. Stay in the know on game-changing innovations—subscribe to our newsletter for more! https://lnkd.in/dqdn2r-D -- #BrandInnovation #RTDCoffee #AIShopping #GenZ #ExperientialMarketing #CraftSpirits #ConsumerTrends

As Generative AI reshapes industries, one major friction stands out: the lack of key talent and expertise to fully harness its potential. Without the right specialists and innovation leaders in place, many companies struggle to move beyond basic use cases. ↘ AI skills are in high demand, and internal teams often lack the deep technical expertise to implement advanced solutions ↘ Relying on external partners can speed up early implementation but limits in-house capabilities and long-term growth ↘ Building effective cross-functional teams that combine business and technical knowledge is crucial, but often overlooked One thing is certain—companies that bridge this gap are better positioned to drive sustainable growth. Read more about how missing key talent impacts AI adoption 👉 https://hubs.li/Q02Rgl2V0 -- #GenAI #AIInnovation #TalentStrategy #BusinessGrowth

The creator economy is booming, with CPG brands expected to spend over $32 billion on creators in 2024. Yet, many companies are still following outdated approaches. It's time to shift toward long-term, trust-based partnerships that allow creators to truly build brands. 🤝 Here are five groundbreaking ways top CPGs are leveling up their creator strategies: 1️⃣ Education & Upskilling Unilever’s Creator Council is helping influencers tackle complex topics like sustainability by providing them with science-backed tools and training, empowering them to authentically promote responsible practices. 2️⃣ New Brand Co-Creation Kraft Heinz partnered with Ed Sheeran to co-create Tingly Ted’s hot sauce, merging Sheeran’s creativity with the brand’s expertise for a fun, authentic product launch. 3️⃣ Giving Creators Ownership Joyride Candy offered YouTuber Ryan Trahan an equity stake, deepening his investment and ensuring authentic, long-term collaboration and growth. 4️⃣ Bringing Creators In-House Olipop brought on TikTok creators like Sarah Crane as part-time staff, building a genuine, consistent presence on social media that helped boost the brand’s followers from 1,000 to 34,000 in just six months. 5️⃣ Building In-House Creator Programs L’Oréal’s New Codes of Beauty merges technology with content creation, enabling influencers to create cutting-edge digital content that redefines consumer engagement. Read the full article for more details 👉 https://hubs.li/Q02R4JjV0 -- #BrandInnovation #InfluencerMarketing #CreatorEconomy #BrandGrowth #Innovation

⭐ This Week in Brand Innovation & Growth ⭐ From game-changing wellness drinks to creator-powered launches and nostalgic ads that tug at your heartstrings, here’s what’s buzzing this week: 🍋 Ritual’s Fertility Lemonade? Yes, Please! Ritual is blending science with fun by launching a fertility-supporting lemonade mix—complete with a cheeky “fertilitini” mocktail twist. Wellness just got a little more playful! 💡 Odyssey's $6M Boost for Brain-Boosting Drinks With ingredients like Lion’s Mane and Cordyceps, Odyssey Wellness is leveling up the functional beverage game. Health-conscious consumers, this one’s for you! 🥪 Lunchly vs. Lunchables: Influencers Shake Things Up MrBeast, Logan Paul, and KSI are bringing healthier grab-and-go options with Lunchly. Nachos and chocolate, anyone? 🧒 Life Cereal Brings Back “Mikey Likes It” The iconic “Mikey Likes It” ad is back, giving us all the feels. Nostalgia meets modern vibes—because some classics never go out of style! 👻 Snapchat Gives Creators More Power Snap Inc.’s new tools are helping creators integrate ads smoothly and reach bigger audiences. It’s a win-win for influencers and brands trying to connect with Gen Z in a real, authentic way. Stay in the loop on what’s hot—subscribe to our newsletter for more updates! https://lnkd.in/dqdn2r-D -- #BrandInnovation #WellnessTrends #InfluencerPower #NostalgiaMarketing #FunctionalDrinks #GenZ #CreatorEconomy #VentureBuilding

It was a pleasure hosting our Danone partners for an in-depth look at how cutting-edge technologies like AI and ML are shaping the future of innovation! We're so excited to be on this journey together and continue pushing the boundaries of what’s possible. 🚀 -- #Innovation #AI

🚨 Last Chance to Join Us Today! 🚨 In just a few hours, we're diving into the Top 10 Generative AI Tools for innovation teams at Innov8rs.co Learning Labs. If you're looking to accelerate your innovation funnel and stay ahead of the AI curve, this session is for you. 📅 Today! 🕓 16:15 CEST | 10:15am EDT | 7:15am PDT Don’t miss out on expert insights from our very own Mary Lague, on how to separate cutting-edge AI from the hype and leverage the latest tools to drive real results. Grab your spot! Apply to join here: https://hubs.li/Q02QfjXc0 -- #AI #GenerativeAI #Innovation #InnovationStrategy

Incredible energy at our venture-building workshop with Chiesi Group! ✨ Six teams applied our methodologies to sharpen their solutions, from defining opportunities to crafting go-to-market strategies. The collaboration and hands-on learning were key to unlocking clarity and driving real impact. 🚀 Excited to see where this leads! -- #VentureBuilding #Innovation #Collaboration