Pinch

We're excited to share that our work for Amazon Ads "A'Maison" was shortlisted by The Drum for best B2B Experience or Event category 🎉 "For its third year, Amazon brought together its universe of brands through a physical activation at Cannes Lions International Festival of Creativity. Amazon welcomed customers and press into A’Maison: The House of Amazon, a fully-functional cultural village overlooking the Mediterranean sea. With sister agencies SALT PRODUCTIONS and Pinch supporting design and production, they created a must-see destination situated in the idyllic Old Port. A'Maison played on the pronunciation of the brand name and literal transition to 'house', drawing inspiration from France's iconic fashion houses that line the Cannes Croisette. The goal? Establish themself as a home of cultural creation and exchange, unified by the launch of their new From Ads to Zeitgeist research. Across the holistic A’Maison experiential — physical space design, interactive display of offerings, day-to-night programming, out-of-home billboard, and scaled digital marketing campaign — Amazon built a steady drumbeat of messaging that Amazon’s engaged communities and premium content fosters connection, inspires creativity, and propels commerce forward. Guests were empowered to immerse themselves into the experiential, tune into thought-provoking sessions, partake in customer meetings and networking spaces, and jam out to a packed concert. Amazon told a harmoniously united story at Cannes on how to engage with the cultural zeitgeist." Shoutout to: Michael Brown, Emily Kowzan-Ritter, Samantha Andersen, Abigail Zeplowitz Moore, Ren C., Jack Kent, Kristi Barron, Ines Bakri, Ina Kanaoki, Yujin Lim, Kimberly Bager, Shazia A. and many more! #pinchcreative #experientialmarketing #experientialdesign #integrateddesign #canneslions2024

Pinch's Executive Creative Director Michael Brown tackles the intersection of sport, marketing, culture, and what makes for meaningful brand experience for AdForum and tackles the question: in the Paris 2024 Olympics, who is winning the battle of the brands? "As more than 11,000 sports stars from all over the world compete for fewer than one thousand medals, corporate giants are more than a billion dollars deep into their own contest for attention, with domestic and international brands alike all vying for everyone’s eyeballs at the same time. Who they align with – athlete, participating nation or host country – can make all the difference." Read the full piece for AdForum via the link ✊ #ParisOlympics2024 #Olympics2024 #Marketing #ExperientialMarketing https://lnkd.in/ePWZPCNs

"The most important shot in golf is the next one.” So said iconic pro golfer Ben Hogan, generally considered one of the greatest players of all time 🏌️♂️ Hype Golf is helping to usher in a new generation of player while challenging perceptions around accessibility in the sport with Hypegolf Invitational. ⁣ ⁣ Pinch and SALT PRODUCTIONS joined forces to help design and execute the event, now in its fourth year. ⁣ There was food, there was booze, there were fire outfits 🔥 Read the full recap of "the most polished event yet," at HYPEBEAST – and watch our sizzle below. https://lnkd.in/g-cT-VzU

You're no one 'til you're talked about 💁♀️ Loved this hot take on A'maison, the Cannes Lions activation we helped develop with Amazon Ads 🔥 Read for the tea.

Pinch in our Blue Period - and ain't she beautiful!

We've got the summer blues. And we're not mad about it. For Amazon's Upfront experience, we leaned into classic cinema motifs to celebrate and honor the legacy Amazon streaming services builds on. With a dynamic new slate of cult-following content, Amazon went big at Upfronts with a star-studded main stage. By harnessing the power of immersive storytelling experiences, we helped show guests how insights gleaned from the past can lead to a bright innovative future. Thank you to our amazing partners at Amazon Ads and our production partner SALT PRODUCTIONS. Now brb while we go wrap ourselves in 600 square feet of blue velvet 😍 #Upfronts2024 #AmazonUpfronts #AmazonPrime

We’re now under 100 days until the Olympics start in Paris – AKA the city of light, AKA the world capital of fashion. As the official partner of the Canadian Olympic and Paralympic Committees, lululemon has designed the Canadian teams’ apparel kit, and chose Pinch to help unveil it to the world. At Pinch, our challenge was to reveal the collection to the world’s press when it launched last week – delivering on the city’s sartorial reputation and using the idea of illumination to bring the event’s guests along on the Canadian athlete’s emotional journey to the podium. While many in the sporting world still equate innovation with physical performance, lululemon’s designs are grounded in a more holistic understanding of what it takes to be an athlete today. Taking the concept that when you feel your best, you perform your best, the sportswear brand has designed a kit that caters to not only the heat and humidity of a Parisian summer, but also to the emotional and social needs of individuals representing their nation on a highly-pressured global stage. Intensive research and endless trials revealed the need for a thermal management system, while the kit needed to be adaptive: supporting its wearer in a variety of conditions, and accommodating a variety of body types. After identifying the four acts of an athlete’s arc – anticipation, pride, calm and belonging – we used pacing, color fluctuation technology, sound and light to bring the collection’s intricate patterns to life and immerse viewers in the Canadian team’s emotional journey. And of course, given that the collection was grounded in the athletes’ unique needs, making them our models was the only logical choice. The launch event saw 16 Olympians-to-be (and one dog) walking the catwalk, showing off the collection’s adaptability, fit and function as one of the most inclusive kits to be worn by Canadian athletes to date. Special thanks to our production partner SALT PRODUCTIONS and the entire team both brand and agency side! #olympics #paraolympics  #paris2024 #athlete #olympicspirit #feelsomething #brandexperience #olympicsdesign #olympicsmarketing #performance Photo Credit: Kristopher Grunert

💧Mini recap of the Amazon Lounge at #superbowl58 - Connected the dots on a very blue world. Transforming the Alibi Lounge at Aria, we celebrated the Super Bowl with #ThursdayNightFootball and Amazon Ads! Four days music by DJ Mars, NASCAR racing simulators to highlight the races streaming on Prime starting next year, custom takeaways, and great F&B. Another Pinch x salt Los Angeles production.