PMG

We're overjoyed to share that PMG is among Fast Company's Best Workplaces for Innovators for the third consecutive year! This recognition reflects our commitment to fostering a culture that embraces creative thinking, promotes continuous learning, and empowers our people to make an impact. 🎉 A huge shout out to every member of our PMG team who dares to think outside the box and has contributed to the innovations that power our clients and industry as a whole. Congratulations to our fellow honorees! Find more here: https://bit.ly/4gfrZHf

Happy Hispanic Heritage Month from our BIPOC ERG! In celebration, we’re highlighting some of our Hispanic employees’ favorite cultural sayings. From motivational phrases to some that made us chuckle, we’re proud to honor their voices and stories that shape who they are. ✨ What are some of your favorite cultural sayings?

Hockey is back, and big things are already happening on the ice for our customer, Solo Stove! The brand just announced an exciting jersey patch sponsorship with the New York Islanders, the first for the franchise. The patch is part of a broader partnership with UBS Arena and The Bicester Collection, including the newly renamed Solo Stove Plaza at the arena, as well an extended presence for Solo Stove products within Bicester's Belmont Park Village and their luxury shopping villages globally. The PMG sports practice, led by Dan Conti, was thrilled to support the development and negotiation of this strategic sports partnership. Check out the press release for more info: https://bit.ly/3YkP5p2

Streaming is shaping the holiday season like never before! Now accounting for over 40% of total TV time, advertisers are increasingly leveraging CTV in this new era of content consumption. Unwrap the power of streaming with our latest comprehensive report covering: 🔎 CTV & streaming viewership trends 🏈 The role of live events & event programming across streaming platforms 💰 Guidance for turning passive streamers into active shoppers 📺 Considerations across platforms for CTV advertisers Download now on the PMG Holiday Insights Hub: https://bit.ly/3U2gb1y

Get up to speed on consumer trends, retail performance insights, and macroeconomic factors influencing brand marketing this holiday season with our September State of Retail Report. Download now for actionable takeaways on the PMG Holiday Insights Hub: https://bit.ly/4eHUEnd

📈 According to Digiday's recent report, the media landscape is set for significant growth through the end of the year, propelled by the U.S. presidential election, retail media boom, social video evolution, sports programming, and the rise of the streaming services. It's time for brands to rethink their strategies. Natalee Cecil Geldert shares her perspective along with other industry experts in the Digiday Media Agency Report 2024, available to Digiday+ members here: https://bit.ly/3XV8yv7

Our team took the stage this week to share the vital roles that both people and data play in driving success in modern marketing. Tom Byrne shared insights on the key components and strategies of B2B marketing at Marketing Week's Festival of Marketing in London, and Neil Barnes illustrated the power of data visualization at MeasureSummit in Brighton. A heartfelt thank you to the organizers of these amazing events! #FOM24

If you're attending Marketing Week's sold-out Festival of Marketing in London this week, make sure to catch PMG's Thomas Byrne on the main stage as he chats with other executives about what's required to be a successful B2B marketer in the rapidly evolving world of marketing, especially with AI's growing role. Learn more here(https://bit.ly/4drEuwM)

We're absolutely thrilled to be named finalists for two campaigns in the "Best Data-Driven TV Campaign" category at the 2024 AdExchanger Awards! Thank you to our wonderful partners at IRIS.TV and Spectrum Reach who each played a significant role in the success of our clients. Best of luck to our fellow finalists and congratulations to all of those being recognized for their excellence in programmatic achievement at tonight’s AdExchanger Awards Gala. 🏆

RocketMill is now PMG, marking the final step of integration of the U.K.'s Performance Marketing Agency of the Year into a global, independent powerhouse of 900+ marketing and technology specialists. As one brand and one operating entity, we're committed to serving the global needs of the modern marketer. Find more about our combined team and future-facing offering from Campaign UK here: https://bit.ly/4ezoSIz