190 million active monthly users, worldwide.
Canva is crushing it as the go-to tool for all things visual.
They’re a household name for turning total design beginners into pros. From real estate agents to Fortune 100 companies, everyone is using their product.
But being this popular brings its own set of challenges.
Sorting through millions of self-serve accounts to find the best enterprise upsell opportunities and digging for historical context for each account could easily take all of a reps’ time.
Luckily, Canva’s reps don’t waste time on those tasks.
They supercharge their speed to lead with Pocus AI-powered playbooks and get full account context in a click with Pocus’ unified data model.
One of the things I love most about working with the Canva team is their willingness to experiment.
Leading the charge on that experimentation is Claydan Krivan-Mutu, Head of GTM Enablement.
They started with a collection of over 100 playbooks for use by the entire sales team. Through experimenting they narrowed down to the best strategies and assigned them to specific reps based on individual goals. Pocus’ AI ensures they don’t miss any opportunities.
The results are incredible - reps are saving over 10 hours a week by using Pocus!! And all that extra time means they can spend more energy on being more strategic sellers and building deeper relationships.
We’ve loved working with Canva team (shoutout Rob Giglio, Claydan Krivan-Mutu, George Adeosun, Sofia Campo, & Alex Stowell!) and I’m excited to keep growing together!
PS - Yup! Made this graphic in Canva