Pocus

Unpopular opinion: Your massive user base might be your biggest sales obstacle. With 190 million monthly users, Canva‎ had tons of opportunity. But figuring out who to target (and when) was a huge drain. The team was spending hours searching for the right leads. Reps had to act as data scientists, not relationship builders and deal closers. The solution wasn't more data. It was using Pocus to get smart about buyer signals. They built AI-powered playbooks in Pocus that: • Unified their data sources • Predicted high-value customers • Automated personalized outreach Now the sales team has faster speed to lead, richer account context, and rock-solid playbooks that have been proven effective. Reps are saving an average of 10 hours a week on prospecting by using Pocus. Get all the details on how Canva uses Pocus to drive their move upmarket: https://lnkd.in/eQ-8nRjG

Each week we spotlight one of our community members to celebrate their success and share their knowledge. Check out this week’s spotlight! 👋 𝗠𝗲𝗲𝘁 Aaron Geller‎, 𝗩𝗣 𝗼𝗳 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝘁 QuickNode‎. Aaron has been living in Boston but is relocating to Vermont this week! 💼  𝗛𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? I have been working in the developer infrastructure world for 7+ years. My GTM infra career really began at DigitalOcean‎ in 2017. Since working in the Infrastructure Business I was always keen on helping developers build great things; really focused on the idea of "Solution Selling" and not forced selling etc. QuickNode was actually one of my customers while working at DigitalOcean and I worked closely with the team as they began to scale their node services. I got excited on a personal level about Blockchain in 2017, and when the opportunity came knocking to work on Blockchain Infrastructure and build out Quicknode’s Revenue team I couldn't turn it down. It's really fun to be working in a very innovative space, continuing to help developers build the future of the internet and more! 💡 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗚𝗧𝗠 𝗰𝗮𝗿𝗲𝗲𝗿? Never assume you know the answer and always go deeper to understand the WHY. And of course, always listen! Us sales folks have a tendency to over speak 😆 🤖 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗔𝗜 𝗵𝗮𝗰𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗱𝗮𝘆-𝘁𝗼-𝗱𝗮𝘆 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀? Right now I use AI a lot to help build and structure playbooks. We are constantly building and iterating on playbooks across the GTM team. It’s really easy to type out the skeleton of a playbook and have AI do the rest! 🔟 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗮𝗿𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝟏𝟎𝘅 𝗚𝗧𝗠 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆? The people! I have been a part of the Pocus community since its inception, and now same with the 10x GTM community. I love the daily interactions where other GTM-minded leaders/ members can come and ask questions/ get advice without judgement. So many great insights and conversations happening weekly that make it a really engaging and special community to be a part of! Thanks for being such an integral part of the 10x GTM community, Aaron!

Happy (almost) Halloween from the 10x GTM Community! 🎃 ‎ To celebrate, we’ve got a treat for you this week! We're kicking off two new weekly features: 🍬 ‎𝗔𝗜 𝘁𝗼𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸: Helpful tech that members of our community are using and loving. As part of our commitment to actionable advice without the hype, these product recommendations are always organic - no sponsored ads! 🍬 ‎𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: We’ll be celebrating some of our most helpful and active members each week. Get to know our community members better and make more connections! Check out these new features below. _____________________________________________________________ 🔦 ‎ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗲𝗺𝗯𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁  Meet Aaron Geller, VP of Revenue at QuickNode ⚡. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? I have been working in the developer infrastructure world for 7+ years. My GTM infra career really began at DigitalOcean in 2017. Since working in the Infrastructure Business I was always keen on helping developers build great things; really focused on the idea of "Solution Selling" and not forced selling etc. QuickNode was actually one of my customers while working at DigitalOcean and I worked closely with the team as they began to scale their node services. I got excited on a personal level about Blockchain in 2017, and when the opportunity came knocking to work on Blockchain Infrastructure and build out Quicknode’s Revenue team I couldn't turn it down. It's really fun to be working in a very innovative space, continuing to help developers build the future of the internet and more! Check out our post next week for a deeper dive on Aaron's experiences and GTM advice! ________________________________________________________________ 🤖 ‎𝗔𝗜 𝗧𝗼𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸 The Pocus marketing team is loving Toolflow AI for speeding up content production. Toolflow allows you to build customized AI workflows that take you from idea to finished product in just a few clicks. Our favorite uses are: - Generating LinkedIn post ideas - Turning customer interviews into case studies - Identifying the best moments in a podcast to turn into video clips for social media Toolflow was founded by community member Alfie Marsh and is currently in Beta. ________________________________________________________________ 💬 ‎𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸! - Advice on how to structure Enterprise BDR team w/ comp and R&R - Go-to LLM prompt on transcripts after sales calls - What we're hearing about AI from your customers - Navigating privacy and security with AI - Marketing tools to speed up workflows without sacrificing quality

Huge congrats to our CEO and co-founder Alexa Grabell‎ for being named to the list of 100 Powerful Women in Sales by Demandbase‎ and Women in Sales‎. Shoutout to all the women on the list, especially our friends Julia Carter‎, 🎁 Katie Penner, Samantha McKenna‎, and Stevie Case.

❌ Don’t repost with a comment on LinkedIn. I’ve been posting regularly for almost three years and never heard this advice before our hour-long AMA with Samantha McKenna‎ last week. So, what’s the deal? Turns out, LinkedIn wants you to either share your own thoughts organically OR repost the thoughts of someone you respect - but not both at the same time.  This AMA had tons of super valuable tips that we’ll be sharing in an upcoming podcast episode, but this one was so counterintuitive that I had to share with my network now!  How many of y’all already knew about this??

⏰ Applications for our next 10x GTM Community cohort close this week! 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁? A private Slack community created to help the best folks in GTM connect, network, and learn from each other. 𝗪𝗵𝘆 𝗷𝗼𝗶𝗻?  - You’ll get access to exclusive virtual and in-person events - and we don’t mean basic webinars. We’re offering you intimate conversations with some of the best in the biz, fun happy hours, and unique events like a GTM run club. - You’ll stay ahead of the curve on new tech and tools - including AI. Our community members share what works for them, and where they’re seeing ROI, so you have a leg up. - You’ll have access to top talent for your open roles (and maybe even find your next opportunity!) in our Job Openings channel. - You’ll join in a cohort of other GTM practitioners, so you’ll make connections and grow your network right from the start.

“Wait - you’re from Pocus? I’m literally using Pocus right now!!” Truly music to my ears!! Last week I went on a little surprise-and-delight mission in Austin, popping by the offices of Miro, Canva, and a few others with some sweets and treats, including our coveted ‘10x seller’ hats. (Seriously, people are obsessed with these.) It was great to meet folks in person and see the Pocus love IRL - especially the excitement around the AI Strategy tools we’ve been rolling out. PMMs, you get it… you can measure the metrics, but having someone tell you “this literally saves me hours - I’m obsessed” just hits different. Special thank you to Sophia Lee and Sofia Campo (and Sofi’s adorable dachshund!) for the full tour at Canva! I think we may need to include Pocus squeaky toys in our next swag drop for all of the GTM pups out there. 💜 🐶 And if you’ve been doing your prospect research, hitting Pocus inbox zero, and getting your customers to value, you might just get a visit from the Swag Fairy soon. ✨

There’s an open secret in GTM. Most leaders aren’t sure where to bet on AI. They’re given budget and the directive to “find what works” but new products and tools are popping up every day. And old platforms are rebranding as AI - even if they’re not. So, how do you predict the future and know where to double down? Amanda Kahlow is joining us this Tuesday, October 22, to share the framework she uses for identifying where to lean into AI vs. where to wait. As the founder of both 6sense‎ and the recently launched AI tool 1mind, Amanda knows how to avoid getting distracted by the hype and focus on where AI actually adds tangible value. If you’re looking for insight on where the market is headed, and where your time and budget are best spent, you don’t want to miss this.

Earlier this week we announced the launch of our 🔮 ‎ 10x GTM Community 🔮 ‎ No one goes to school for a degree in GTM. With AI disrupting GTM, it’s even more crucial to have a group of other GTM professionals to expand your network, stay ahead of the curve, and learn from the best. We hope this community can provide all of these things for you! 👀 ‎ Want to learn more or join our 10X GTM Community? https://lnkd.in/exfpM6Rc _____________________________________________________________ We had TWO AMAs this week. Community members have early access to the replays! 👉 ‎We heard from Samantha McKenna‎ (Founder of #samsales) and how to market yourself on LinkedIn for effective outbound and networking. 👉 ‎Kieran Flanagan‎, SVP of HubSpot‎, shared so much tactical knowledge on navigating the world of AI for GTM teams. _____________________________________________________________ 🎤 ‎ASK Amanda Kahlow ANYTHING: October 22 @ 9:30am PT / 12:30pm ET Modern GTM teams are strapped for time and limited on resources. AI can help with both of these issues, but knowing where to double-down on new tech can be tricky. Join us for a conversation with Amanda Kahlow all about the future of AI x GTM. Amanda's new company, 1 mind, recently came out of stealth mode to reveal an AI tool that can tackle a wide range of GTM jobs to be done. She'll be sharing her insights from building 1mind, including how she plans for a rapidly changing GTM landscape. Register here: https://lnkd.in/eXW685tv _____________________________________________________________ 💬 ‎ What we're talking about in the community - How to structure comp and R&R for an Enterprise BDR team - Ideas on how to bulk enrich phone numbers for prospects

No one goes to school for a degree in GTM. The best sellers and marketers learn as they go, building a network of peers and mentors who help them level up every day. 3 years ago when we started Pocus, we built a community for GTM leaders who were figuring out a brand new playbook called Product-Led Sales. Today, we’re facing another big shift: AI is disrupting GTM. Teams know they need to adapt to the changing market, become more strategic, and embrace AI in their workflows. So, we’re adapting our community to to support GTM teams in this new era and relaunching as the 10x GTM Community. If you’re a GTM practitioner looking to expand your network, stay ahead of the curve, and learn from the best, you need to join. What is the 10x GTM Community? It’s an exclusive Slack group created for the top 1% of practitioners who are constantly raising the bar. A place to ask questions, share knowledge, and get recognized for being the best of the best. Community members gain access to benefits like: - Exclusive events only for community members, like AMAs and workshops with some of the best in the biz - Virtual and in-person networking events, so you can get to know fellow community members better (GTM run clubs, happy hours, and dinners) - Expert guidance on the best ways to add AI to your workflow, including top tool recommendations - Opportunities to be featured in our community spotlights and as an expert voice in Pocus thought leadership content Sound exciting? We just opened membership applications today for a limited time. Applications close on 10/25 and new member will be notified of their acceptance on 10/31. Come join us and 10x your GTM skills: https://lnkd.in/eyurwVi7