PowerFlite Communications

Did you know Audio Ads often beat other media in message recall, brand breakthrough, and ad engagement? Whether on AM/FM radio, Satellite Radio, Streaming Radio, or Podcasts, audio ads grab attention better, are remembered longer, are more flexible, and cost less than TV. We love writing and producing great radio/audio spots. To hear some from our archive, then let us do YOUR next spots, start here > https://lnkd.in/eqpAsmJp #AudioAdvertising #RadioAds #Advertising #Branding #Business #Marketing

We have recently been informed that several individuals have received "interview requests" and "job offers" from sources impersonating PowerFlite Communications staff. This type of fraudulent activity is often executed using false websites, fake email addresses, and fake social media accounts. To be clear, PowerFlite Communications IS NOT HIRING FOR ANY POSITIONS at this time, and to protect our systems, it is our policy to not react to inquiries about these false postings. Please do not respond to any job postings that appear to be from PowerFlite Communications and do not provide anyone supposedly offering a job with your banking information or other personal data. We are sorry that you have been misled by these bad actors and appreciate your interest in PowerFlite.

#ThrowbackThursday This time last year, with our digital partner Human Service Solutions, PowerFlite created this bold, colorful Annual Report for MASSCAP, the Massachusetts Association for Community Action. We mixed broadly-framed images and vivid, saturated tones – their brand colors – with people-centric background patterns to celebrate and draw dramatic attention to the incredible results Massachusetts' 23 Community Action Agencies have gotten for families and individuals in their communities statewide. As a non-profit, MASSCAP puts most of their budgets toward people, not printing, so we were careful to develop a design that could be produced beautifully without extra cost, yet would also easily convert into a powerful website downloadable PDF. Although it's hard to express the entirety of what they do for people, we also developed their new "Supporting Our Communities, Building Better Futures" theme to try to capture what they are about. #business #nonprofit #clientwork #massachusetts #AnnualReports #design #DoSomethingGreat

You’ve been there. You give someone a Marketing or Creative Brief, hoping it results in a big idea or nicely-crafted new twist. Instead, they come back to you with a robotic rehash of what you handed them. But PowerFlite will turn your brief into fuel for insightful concepts and inspired writing that take your project beyond the expected...to the more imaginative places it needs to go. Contact us today to get started. You’ll feel better in no time.  #OpenForWork #Advertising #Branding #DigitalMarketing #Collateral

Recently, PowerFlite worked with the Greater Boston Business Network (GBBN) to create a digital ad, direct mail, and poster campaign as part of their new growth initiative. ↗ We spoke with a variety of the current members to explore what benefits they got from their membership, as well as what they believed they could offer fellow business owners who were looking to spur their own company's growth. Images used in the ads not only represent some of the industries that have and do participate in GBBN, but also reflect the diverse mix of member backgrounds that GBBN fosters. The campaign began in April on a targeted basis, with plans to continue and expand creative executions throughout the year. #business #clientwork #massachusetts #digitalmarketing #advertising

Business websites need to be refreshed now and then. Up-to-date information, new photos, revived graphics, and a technology tune-up can improve your site’s performance, build your brand, and boost sales at minimal cost. We have the copywriting, web, and design expertise you need, plus the art and video resources to give your site – and your business – new life. To learn more, go to https://lnkd.in/eh7XB_9R today.

Nobody came here to read your ads. Or ours. And they don't care about your products or services. Until you convince them they should. To do that, you need empathy. Humor. Humanity. Passion. You need a nuanced understanding of how the lives of real people you've never met are affected by joy, pain, loss, hope, and a smile. Copywriting By Humans can do that for you. For your ad campaigns. Your website. Your brochures, branding, and direct mail. Talk to us today to make your next project more...human. Learn more at https://lnkd.in/eGniQbeK #Copywriting #Advertising #Websites #Marketing #Branding #SEO

Do bots buy your products? Do data trackers need your services? If not, your marketing copy should treat your customers and prospects like real people, with the empathy, passion, sense of humor, and nuanced understanding of real life. That's what Copywriting By Humans can do. For your website. Your advertising. Your brand. Talk to us today to make your next project more…human. Learn more at https://lnkd.in/eFNaRv2B.