Prakti

Pritika Swarup has built a large following, thanks, in part, to her successful career as a model. A graduate of Columbia Business School, Swarup founded her skin-care brand, Prakti, in 2021. It was designed to blend #Ayurvedic tradition with modern #skincare ingredients. It soft-launched with one product, an exfoliating powder. Today, the brand has six products and sells direct-to-consumer, though expansion into retail will come next year. On this episode of the Glossy Beauty Podcast, Pritika discusses balancing modeling and brand-building, introducing the U.S. consumer to Ayurvedic ingredients, and giving back via Operation Smile, for which she is a global ambassador.

We are thrilled to share that PritiPolish™ Instant Glow Exfoliator won this year’s Allure Magazine Best of Beauty Award! 🏆 We are honored to receive our first Allure Best of Beauty Award for Best Exfoliating Cleanser! PritiPolish™ was the very first product we launched and perfectly exemplifies the brand’s fusion of the cultural richness and spirituality of India with contemporary energies and technologies. Our mission from the beginning was to unlock Ayurvedic beauty & wellness to the benefit of all and to empower women across the globe to be their most beautiful selves through holistic self-care. PritiPolish is a dual-powered exfoliator that dramatically brightens and refines skin texture after just one use. A delicate rice powder combined with natural AHAs, it gently exfoliates skin to luxuriously soft, velvety, poreless perfection while a unique blend of Ayurvedic ingredients delivers a potent antioxidant boost to nourish and protect. Waterless and made fresh in the moment, PritiPolish is customizable to each individuals’ desired degree of exfoliation. Thank you for your enthusiasm and love for both PritiPolish and Prakti!