Prakti

Prakti

Personal Care Product Manufacturing

New York, New York 286 followers

India-inspired beauty for all women

About us

Clinically effective skincare that delivers instant results & creates a transformative wellness experience. Our formulas are developed to achieve clear, balanced & radiant skin. Our mission is to empower each person to embrace their beauty through holistic self-care.

Website
Praktibeauty.com
Industry
Personal Care Product Manufacturing
Company size
2-10 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2021

Locations

Employees at Prakti

Updates

  • Prakti reposted this

    View organization page for Glossy, graphic

    44,613 followers

    Pritika Swarup has built a large following, thanks, in part, to her successful career as a model. A graduate of Columbia Business School, Swarup founded her skin-care brand, Prakti, in 2021. It was designed to blend #Ayurvedic tradition with modern #skincare ingredients. It soft-launched with one product, an exfoliating powder. Today, the brand has six products and sells direct-to-consumer, though expansion into retail will come next year. On this episode of the Glossy Beauty Podcast, Pritika discusses balancing modeling and brand-building, introducing the U.S. consumer to Ayurvedic ingredients, and giving back via Operation Smile, for which she is a global ambassador.

    Pritika Swarup on using her Prakti beauty brand to mainstream Ayurveda

    Pritika Swarup on using her Prakti beauty brand to mainstream Ayurveda

    https://www.glossy.co

  • View organization page for Prakti, graphic

    286 followers

    We are thrilled to share that PritiPolish™ Instant Glow Exfoliator won this year’s Allure Magazine Best of Beauty Award! 🏆 We are honored to receive our first Allure Best of Beauty Award for Best Exfoliating Cleanser! PritiPolish™ was the very first product we launched and perfectly exemplifies the brand’s fusion of the cultural richness and spirituality of India with contemporary energies and technologies. Our mission from the beginning was to unlock Ayurvedic beauty & wellness to the benefit of all and to empower women across the globe to be their most beautiful selves through holistic self-care. PritiPolish is a dual-powered exfoliator that dramatically brightens and refines skin texture after just one use. A delicate rice powder combined with natural AHAs, it gently exfoliates skin to luxuriously soft, velvety, poreless perfection while a unique blend of Ayurvedic ingredients delivers a potent antioxidant boost to nourish and protect. Waterless and made fresh in the moment, PritiPolish is customizable to each individuals’ desired degree of exfoliation. Thank you for your enthusiasm and love for both PritiPolish and Prakti!

    The 42 Skin-Care Winners of Allure's 2023 Best of Beauty Awards

    The 42 Skin-Care Winners of Allure's 2023 Best of Beauty Awards

    allure.com

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