Influ2

Influ2

Software Development

New York, NY 7,117 followers

We make sure your ads find exactly the right person and drive engagement that results in sales.

About us

Make ads an essential part of the sales conversation. Influ2 is a contact-level advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant content to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts. With Influ2’s contact-level ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey. Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use Influ2 to generate and close pipeline.

Industry
Software Development
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2017
Specialties
Account-based marketing, Person-based marketing, Account-based advertising, Person-based advertising, B2B marketing, and B2B advertising

Products

Locations

Employees at Influ2

Updates

  • View organization page for Influ2, graphic

    7,117 followers

    Join Influ2 as a Senior Product Marketing Manager 🤝 In this role, you’ll primarily focus on product positioning, conduct market research, and drive go-to-market initiatives. If you have 5+ years of experience in B2B product marketing and a proven track record of developing and executing successful GTM strategies, we’d love to hear from you! Read more and apply here: https://bit.ly/3UjRDkX

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  • View organization page for Influ2, graphic

    7,117 followers

    Friendly reminder: our webinar on turning a GTM strategy into real-world execution is happening tomorrow (Oct 17) ⌛ Here’s a small preview of the presentation, prepared by Anna Tsymbalist, Tania Saez, Davis Potter, Alex Pappas and Steve Armenti. Want to dive into account prioritization, audience segmentation, budgeting, sales alignment, and actionable playbooks? Register now to secure your spot and gain access to the recording after the event: https://bit.ly/484teFx

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  • View organization page for Influ2, graphic

    7,117 followers

    What if the way you’re measuring marketing success is leading you astray? Traditional attribution models don't reflect how B2B buyers really make decisions. To prove the value of your marketing efforts, you need to focus on marketing influence. In our new guide, we break down: 1️⃣ What marketing-influenced revenue is 2️⃣ Why it’s a crucial KPI for B2B marketers 3️⃣ How to use it to capture the full impact of your campaigns Discover why tracking influence instead of attribution is the smarter approach for B2B marketing: https://bit.ly/3BMs85p

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  • View organization page for Influ2, graphic

    7,117 followers

    We can’t wait to kick things off at Pavilion GTM next week, where we’ve got an exciting breakout session planned. If inbound isn’t driving the results you need (and scaling email or call volume isn’t boosting outbound), this session is for you. Joe McNeill, Influ2’s CRO, will explain how an allbound approach can solve today’s biggest sales challenges and how you can start implementing it right away. Join us on October 15 to discover how to thrive in today’s competitive market: https://bit.ly/3YlWgNV

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  • View organization page for Influ2, graphic

    7,117 followers

    Looking to dive into account-based GTM? Join our webinar with 5 marketing experts who are going to share their secret sauce for 2025 planning: https://bit.ly/484teFx You’ll learn how to: ✅ Identify high-value accounts and key decision-makers. ✅ Allocate resources to different account tiers and segments. ✅ Eliminate sales and marketing friction with automation. ✅ Set precise forecasts and budgets for 2025. ✅ Kickstart your 2025 planning with an actionable playbook. The panel will be hosted by Anna Tsymbalist, Steve Armenti, Alex Pappas, Davis Potter, and Tania Saez.

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  • View organization page for Influ2, graphic

    7,117 followers

    Influ2 is slaying it in the account-based advertising category for the fifth season in a row! We're honored to have earned awards like Fall Leader, Best Results, Best Usability, and many more. In the upcoming season, we vow to keep our product to the highest standards, our deliverability rates exceptional and our targeting precision unrivaled. Curious what people are saying about Influ2? Read more reviews here: https://bit.ly/438dWf5

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  • View organization page for Influ2, graphic

    7,117 followers

    “We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach. Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes." - Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth. Curious to learn how the CipherHealth team boosted their pipeline and achieved a 122.7x ROI? Check out our latest case study: https://bit.ly/4da8zky

  • View organization page for Influ2, graphic

    7,117 followers

    Buying committees are made up of individuals who conduct their own research and expect personalized experiences. Ads can work wonders for delivering that personal touch, but only when they match where each buyer is in their journey and how engaged they are. Check out this guide to learn how to automatically align your ad content with each stage of the buyer's journey: https://bit.ly/3B0uVHM

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Funding

Influ2 2 total rounds

Last Round

Series A

US$ 8.0M

See more info on crunchbase