Influ2

Join Influ2 as a Senior Product Marketing Manager 🤝 In this role, you’ll primarily focus on product positioning, conduct market research, and drive go-to-market initiatives. If you have 5+ years of experience in B2B product marketing and a proven track record of developing and executing successful GTM strategies, we’d love to hear from you! Read more and apply here: https://bit.ly/3UjRDkX

Friendly reminder: our webinar on turning a GTM strategy into real-world execution is happening tomorrow (Oct 17) ⌛ Here’s a small preview of the presentation, prepared by Anna Tsymbalist, Tania Saez, Davis Potter, Alex Pappas and Steve Armenti. Want to dive into account prioritization, audience segmentation, budgeting, sales alignment, and actionable playbooks? Register now to secure your spot and gain access to the recording after the event: https://bit.ly/484teFx

What if the way you’re measuring marketing success is leading you astray? Traditional attribution models don't reflect how B2B buyers really make decisions. To prove the value of your marketing efforts, you need to focus on marketing influence. In our new guide, we break down: 1️⃣ What marketing-influenced revenue is 2️⃣ Why it’s a crucial KPI for B2B marketers 3️⃣ How to use it to capture the full impact of your campaigns Discover why tracking influence instead of attribution is the smarter approach for B2B marketing: https://bit.ly/3BMs85p

We can’t wait to kick things off at Pavilion GTM next week, where we’ve got an exciting breakout session planned. If inbound isn’t driving the results you need (and scaling email or call volume isn’t boosting outbound), this session is for you. Joe McNeill, Influ2’s CRO, will explain how an allbound approach can solve today’s biggest sales challenges and how you can start implementing it right away. Join us on October 15 to discover how to thrive in today’s competitive market: https://bit.ly/3YlWgNV

Looking to dive into account-based GTM? Join our webinar with 5 marketing experts who are going to share their secret sauce for 2025 planning: https://bit.ly/484teFx You’ll learn how to: ✅ Identify high-value accounts and key decision-makers. ✅ Allocate resources to different account tiers and segments. ✅ Eliminate sales and marketing friction with automation. ✅ Set precise forecasts and budgets for 2025. ✅ Kickstart your 2025 planning with an actionable playbook. The panel will be hosted by Anna Tsymbalist, Steve Armenti, Alex Pappas, Davis Potter, and Tania Saez.

Influ2 is slaying it in the account-based advertising category for the fifth season in a row! We're honored to have earned awards like Fall Leader, Best Results, Best Usability, and many more. In the upcoming season, we vow to keep our product to the highest standards, our deliverability rates exceptional and our targeting precision unrivaled. Curious what people are saying about Influ2? Read more reviews here: https://bit.ly/438dWf5

Influ2 is heading to B2B Marketing Exchange next week, and we’d love to meet you there. Stop by booth 111 to connect with our VP of Partnerships, Chris Murray, and discuss outbound challenges, person-based advertising, and potential partnership opportunities.

“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach. Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes." - Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth. Curious to learn how the CipherHealth team boosted their pipeline and achieved a 122.7x ROI? Check out our latest case study: https://bit.ly/4da8zky

Joe, cheers to you and the innovative work you're doing! Sincerely, Your Amazing Team

Buying committees are made up of individuals who conduct their own research and expect personalized experiences. Ads can work wonders for delivering that personal touch, but only when they match where each buyer is in their journey and how engaged they are. Check out this guide to learn how to automatically align your ad content with each stage of the buyer's journey: https://bit.ly/3B0uVHM