Influ2

To build a strong pipeline, sales teams need to prioritize the right buyers at the right time and reach them across multiple channels. That’s where Salesloft + Influ2 comes in. By adding contact-level advertising to Salesloft cadences, sales teams get an extra way to engage prospects while capturing real-time intent signals to focus on the most promising buyers. The result? A higher-quality pipeline and up to 2x better prospecting conversion rates. Learn how it works: https://bit.ly/4bJnl2g

“A broken hand-off does not mean something bad is happening. It's an opportunity to understand why the signal is not relevant for this person and how to make it more useful.” Dmitri Lisitski, CEO of Influ2, and Rodney Rasmussen, Senior Product Marketing Manger at Influ2, hosted a webinar on alignment. They discussed what it truly means, how to measure it, and practical ways to improve it (all based on insights from companies that have mastered the process). Catch the full recording here: https://bit.ly/43p7T9z

“When marketing’s success is measured by how many people they can bring into the funnel, but  sales is measured by how well they convert people that come out the other end, their goals aren’t aligned.” So how do you get both teams working toward pipeline and revenue rather than separate KPIs? We’ve partnered with Salesloft to create a guide for building an effective buyer-centric outbound strategy that keeps both teams in sync. Read the full version here: https://bit.ly/4kaYfgW

Closing enterprise deals can feel like navigating a maze: ads missing the mark, sales struggling with account signals, and champions disappearing mid-deal. The only way through? True sales and marketing alignment. But how often does that actually happen? Let’s talk about it at #B2BMX! Visit booth 401 to get our data-driven report on sales & marketing alignment. And if you can find your way through the maze to revenue, you’ll walk away with an AirTag. 🎯

Day one at #B2BMX! If you're attending, make sure to catch our session on sales and marketing alignment today. Adam Woozeer (Quantexa) and Barbara Nitke (Influ2) will share how Quantexa used contact-level advertising to accelerate deals and drive a 7.6x increase in marketing-influenced revenue. Want to learn more? Stop by booth 401 for a data-packed report on sales and marketing alignment and pick up an AirTag.

Budgets are shrinking, demand is dropping, and GTM teams are stretched thin, resulting in over 50% of outbound teams missing quota last year (according to RepVue). That’s why we’ve teamed up with Salesloft to create a blueprint for outbound that actually works – one that puts the buyer at the center. Inside, you’ll find: 🔹 How to actually align sales and marketing (everyone talks about it, but few get it right); 🔹 The key to building a multi-touch, multichannel outbound strategy; 🔹 How to humanize outreach for different stakeholders at scale; 🔹 Ways to build trust before prospecting and avoid the biggest mistakes during outreach. Ready to make your outbound truly buyer-centric? Read the full guide here: https://bit.ly/4kaYfgW

Join us today at 12PM EST for a live webinar where we’ll be discussing alignment – what it means, how to measure it, and how to address common gaps. Dmitri Lisitski, CEO and co-founder, and Rodney Rasmussen, who leads product marketing, will also introduce the Influ2 Alignment Dashboard — a report designed to help GTM teams track audience overlap and key intent signals. Save your spot and join us in a few hours: https://bit.ly/4jNLI2q

“Engaging multiple stakeholders is like planning a vacation for your extended family. Everyone wants a say in the itinerary, you’ll have to chase people down to get a response, and someone always insists on a last-minute change.” Just like that, every buying committee is made up of people with different priorities, concerns, and influence over the deal. Check out our new guide to learn how to: ✅ Identify who's in your buying committee; ✅ Engage them with multithreading and ads; ✅ Keep marketing and sales aligned throughout the deal. Read the full guide here: https://bit.ly/3ExRCF5

Marketing and sales are supposed to work as one unit. But all too often, they end up disconnected, pursuing different audiences and goals. If this hits close to home, join us on February 19 for a live webinar where we will discuss how to unify your GTM efforts, spot inefficiencies in sales and marketing collaboration, and boost pipeline performance. Discover how to: ✅ Identify which buyers are being targeted by each team and how those audiences overlap. ✅ Optimize the marketing-to-sales handoff for timely outreach to high-intent contacts. ✅ Use data-driven insights from the new Influ2 Sales & Marketing Alignment Dashboard to identify and fix alignment gaps. Save your spot here: https://bit.ly/4jNLI2q

In this episode of the SaaS Backwards Podcast, Dmitri Lisitski, CEO and Co-founder of Influ2, talks about the orchestration between sales and marketing. A big thank you to Ken Lempit for hosting us. Key takeaways: ✅ How to nurture relationships in enterprise sales; ✅ The importance of thought leadership content; ✅ The pitfalls of relying on AI for content creation; ✅ Measuring the true impact of advertising on revenue. Listen to the full episode here: https://bit.ly/3CCCipM