Propensity

Nobody likes hidden fees. So why do some legacy ABM platforms hide their pricing? You could go through an arduous “qualification” process and get surprised by costs once you sign up…or you could use Propensity, try it for free, and take advantage of your intuitive pricing calculator that helps you understand how much a campaign will cost across channels. You deserve ABM budget transparency and here’s how we deliver it: https://lnkd.in/eVuTqp-B #Propensity #ABM #pricingcalculator #ABMcampaigns #ABMmarketing

Propensity ABM + Hubspot Now available in the Hubspot MarketPlace, with our NEW integration you can leverage all your ABM Campaign engagement data.😍 What data is transferred into HubSpot for marketing emails? Marketing email sends, opens, clicks, and replies. When is data pushed into Hubspot? Data is pushed into HubSpot daily based on your preferred CRM sync settings. Plus, so much more, check out our Hubspot integration FAQ here: https://ow.ly/76JG50SFsfJ

Marketing teams often use demand-side platforms (DSPs) to automate the ad-buying process at scale. But look out - with so much changing within the online landscape (including the extinction of cookies and the rise of social media for B2B), DSPs may not be as effective as they lead you to believe. The answer, in our opinion, is using a solution like Propensity, an end-to-end ABM orchestration tool that integrates powerful DSP features yet does so much more, including leveraging: ✅ Broader reach ✅ Person-level targeting ✅ Detailed individualized analytics https://lnkd.in/eHE2dT67 #Propensity #ABM #marketingstrategy #analytics #personalizedoutreach

Most marketers have to limit attribution to gauging the impact of ad performance across channels or segments. But with a an ABM platform like Propensity you can have a full view of ad performance from multiple channels at both an account AND contact level. With increased visibility, you can zero in on what’s resonating and begin to speak directly to key audiences and buyer circles via personalized messaging that increases conversion rates. Success comes when your team can see ad results all in one place and build a true omnichannel ABM marketing strategy: https://ow.ly/o7Z650UpRhL #Propensity #ABM #adperformance #advisibility #omnichannelmarketing

Imagine your sales team spending less time on admin, organization, and follow-ups and more time building relationships and closing deals. It’s now possible thanks to sales automation tools like HubSpot CRM and ABM platforms like Propensity. If you want to understand how automation can supercharge your sales team, check out Propensity partner Weidert Group´s latest blog that explores how automation in sales can: ✅ Streamline lead management for faster follow-ups ✅ Unstick stalled deals with automated tasks and structured pipelines ✅ Empower teams to focus energy on high-value activities Lead your sales team out of time-consuming busywork and get them focused on outreach that drives growth by digging into automation’s potential here: https://ow.ly/4WFe50UpRqn #SalesAutomation #B2BSales #ABM #Propensity

Legacy ABM platforms seem to overcomplicate the ABM process. Why else would a typical ABM setup take 60+ days? Propensity make it much easier to get up and running with ABM. With Propensity, your team can integrate with Salesforce or Hubspot, get your ABM-connected website ready to bring visibility into traffic, build account lists, and create your first playbook(s) in less than 3 weeks. The benefits of speed to value are clear: 💥 5x Contact Engagement 💥 3x Positive Responses 💥 3x Outbound Conversions You could spend more than two months waiting on ROI, or you can start building it in half the time! Grasp the fundamentals: https://lnkd.in/dRUEsgie #Propensity #ABM #timetovalue #marketingstrategy #ROI

Propensity and Salesloft work seamlessly together! Get the most out of Rhythm - Saleloft’s signal-to-action engine (designed to transform buyer behavior into actionable tasks for sellers) - by watching these quick tips once you’ve integrated it into your Propensity ABM platform: https://lnkd.in/emUfs-gF #Propensity #ABM #Salesloft #integration #marketingtips

📢 Exciting News! 🎉 We are thrilled to welcome Gia Lee to the Propensity team as our new Project Manager! 🚀 Gia will oversee all of our strategic projects, bringing her expertise and fresh perspective to help us achieve new heights. #WelcomeGia #TeamPropensity

If you aren’t using an ABM platform like Propensity, you’re going to struggle to build audiences based on intent data and job change history. Why are these aspects of list building important? Intent data lets you understand an account’s interest in a topic that may signal an intent to purchase, while job change history might signal that someone has recently entered a buyer’s circle. By looking for signals that help you understand what your leads are thinking and what their priorities are, you’ll be able to reach out to the right people at the right time to help you focus on the most high-value leads. https://lnkd.in/eyCUp6xu #Propensity #ABM #intentdata #buyersignals #leadprospectingtips

Programmatic advertising is an important aspect of successful ABM campaigns. With programmatic ads as part of their multi-faceted toolkit, marketers can target highly specific audiences across the open internet—cutting through "walled gardens" like Facebook and Google. What makes programmatic advertising game-changing? They offer us: ✅ Automated bidding across channels, from websites to streaming platforms. ✅ Universal IDs for privacy-compliant targeting across devices. ✅ Improved efficiency: control ad frequency, prevent burnout, and maximize ROI. Read on as Propensity partner’s SIX Marketing explains the essentials of programmatic advertising to help you understand where it fits in your sales strategy: https://ow.ly/oAB050UpRmH #ProgrammaticAdvertising #DigitalMarketing #ABM #Propensity