Wolff Olins

For business leaders, the respect of people in the organisation is more than just a desirable asset – it is essential for effective leadership, and especially useful in challenging situations that require difficult decisions. From courage to consistency, Global CEO Sairah Ashman explores how respect can be built and earned through four key qualities for Raconteur | B Corp™. Read more here. 👉 https://lnkd.in/evxqg6kB #Leadership #Business #Respect

Brand strategy can stifle or fuel creativity. 👀 “For me, this couldn’t be more true. “What we do isn’t a full stop at the end of the project. It doesn’t live in isolation and it definitely isn’t created to live in a deck. What we do informs everything that comes after it. “From the way we talk about a brand to the way it shows up in the world, it's got to be an idea that dominoes a thousand more. It should be something people want to run with – not something they’re forced to follow.” Senior Strategist Samantha Page shares insight into her role, creative inspirations and advice for others wanting to get into the industry. Read more in the interview here. 👉 https://lnkd.in/gZQrNncc #Strategy #Creative

Class is in session – branding edition. ✏️ This week we opened our London and New York studios to University of Gloucestershire, Utah State University and The Martin Center for Mentorship in Communication students. We unpacked a few of our latest brand transformation projects, including Lloyds Bank and Decathlon , and shared how our teams work together on brands that shape businesses, people, and the world. 💥 It was great to connect with the next generation of talent, and we’re looking forward to seeing where their future takes them! Finn O'Brien, Vinay Mistry, Milan Kendall Shah, Manlio Minale, Julia Race, Katherine Pisarro-Grant, George Lavender #Talent #Brand 

“The further I’ve gone in my career, the more I’ve embraced not fitting into a mould. Early on, and surrounded by senior male figures, I felt the pressure to mimic their ego-led, rock star style. I soon discovered that when you hide your true self—like struggling with dyslexia and the constant pressure to conform—it only holds you back. I learned to cut through, not back down, and embrace my own strengths.” Global Executive Creative Director Emma Barratt joined Branding in Asia’s International Women’s Day series to unpack her journey into design and the key lessons that continue to shape her career. 💥 Read more here. 👉 https://lnkd.in/eYA6PPE2 #IWD #Design

This year's International Women’s Day theme is Accelerate Action, calling for increased momentum and urgency in addressing the systemic barriers and biases that women face, both personally and professionally. Senior Engagement Director Melissa Priestman joined Mediashotz to weigh in on what it means for the creative industries.👇 “Organisations with strong female leaders play a vital role in accelerating action towards full gender parity. “Female leaders redefine what it means to be ‘strong’, emphasising that qualities like EQ and empathy are not weaknesses but critical skills for addressing modern challenges.” 💥 Read more here: https://lnkd.in/gzYEmd3t #IWD2025 #AccelerateAction

Partnering with Benefit Cosmetics, we set out to define its ethos as a brand and build awareness across the globe for the parent brand of its iconic cult products. Together we established its new brand purpose, to Ignite Joy, rooted in the belief that beauty should lift people up rather than bring them down. 🩷 With joy embedded across the new identity, it addresses the duality of the Benefit brand, finding the right balance between its world-class innovation and playful, fun-loving personality. Creative Review unpacks our work for Benefit Cosmetics. 👉 https://lnkd.in/eXJP3rW7 #Design #BrandTransformation #Beauty

Benefit Cosmetics was born in 1976 as a trailblazing beauty brand in the heart of San Francisco. Customers around the world have loved Benefit products for almost 50 years, but as of late, many were unaware of the brand behind the bestsellers. We partnered with Benefit Cosmetics’ Creative and Executive Leadership team to clarify and define the true spirit of the brand. Together, we landed on a purpose that had always been at the heart of Benefit: to Ignite Joy. 🩷 From visual to verbal identity, the refreshed brand system equips the parent brand with a vibrant and authentic ‘Beneverse’, made for igniting joy at every touchpoint – from rich campaigns to expressive in-store and online experiences, to identifiable packaging designs that stand out in a uniquely Benefit way. The transformation has renewed Benefit’s trailblazing brand, and empowers it to deliver on its promise to create radically feel-good beauty with inventive solutions that pack a punch and serve a smile. 🤝 Learn more about our partnership in the case study. 👉 https://lnkd.in/ena_zEXx #BrandIdentity #Cosmetics

Senior Creative Director Vinay Mistry will be joining the jury for the 9th edition of the Latin American Design Awards. 💥 The awards recognise and celebrate the best creative work in Latin America, across branding, graphic design and typography. Find out more and enter your work here. 👉 https://lnkd.in/dWrUjnj5 #Design #Awards

Verbal identity is a crucial part of what we deliver for clients when creating transformative brands. “It’s also the best cocktail party fodder, and a difficult role to explain to grandparents.” Associate Verbal Director Katherine Pisarro-Grant joined creatives from across the industry to unpack their unique job titles for The Drum. Read more here. 👉 https://lnkd.in/ez-zt2t9 #BrandIdentity #VerbalIdentity #Strategy

Today we’re at MAD//FEST Up North in Manchester, and have already heard from so many iconic brands, disruptors, and innovators, including Emma Thompson, Gary Neville and Oliver Yonchev on topics including female leadership, brand strategy and AI. It’s so great to gather, learn and connect with those across our industry, as well as celebrate the work, businesses and people from the North – bring on this afternoon. 💥 #Marketing #Brand #MadFestUpNorth