Protobrand

Our virtual TMRE session is ready! Click to get the full video recording with Reckitt: https://lnkd.in/eEZzYb-s In this session, Anders Bengtsson, Ph.D. and Sai Pisipati share Finish Ultimate's game day ad story, including how metaphor elicitation lead to better insights and ultimately a better creative brief. #TMREorlando #marketresearch #insights #behavioralscience

Happy Halloween! 🎃 Today, our #redpants team members are dressed as a variety of fun and spooky characters. Can you figure them all out? 🤔

By uncovering category barriers and creating growth profiles, Protobrand's insights lead Colgate-Palmolive to transformational growth. Learn more about this case study with Xavier Vaissiere: https://lnkd.in/e8A9nb_a #marketresearch #insights #behavioralscience

Our report, "How Colgate-Palmolive Grew Market Share by 2x" is featured on Quirk's Media this week. Check it out below👇 In this case study with Xavier Vaissiere at Colgate-Palmolive, Protobrand shows how uncovering category barriers through AI + behavioral science led to transformational growth. In this report you will learn: 🧠 The unconscious associations that consumers had with at-home teeth whitening, as well as areas of opportunity 💡 The non-buyer profiles that put a spotlight on growth targets with unique barriers to overcome 📈 How building non-buyer profiles and focusing on growth targets pointed the brand in the right direction for growth #marketresearch #insights #behavioralscience

Protobrand’s Report, Uncovering Category Barriers with Behavioral Science: How Colgate-Palmolive doubled share of the at-home teeth whitening market in 2 years, details how building non-buyer profiles and focusing on growth targets pointed the brand in the right direction for growth. Check out the article: https://lnkd.in/grCu4Xad #sponsored #MRX #insights #ShopperInsights

"We at Finish are very consumer centric, to find new methodologies and tools... to challenge ourselves and find more emotional ways to connect with the consumer in daily life." This is why Sai Pisipati at Reckitt looked to Protobrand for help in the functional category of dishwashing for a big game day ad. See the insights, and resulting creative, they developed here: https://lnkd.in/eEZzYb-s #insights #marketresearch #behavioralscience

We're #hiring a new Senior Strategist, Market Research in Boston, Massachusetts. Apply today or share this post with your network.

We're #hiring for the role of Senior Strategist, Market Research in our Boston, Massachusetts Office. Learn more and apply today 👇 #behavioralscience #insights

The #redpants team welcomes James L. Truslow VI, Market Research Analyst, to our Boston, MA office! #insights #newemployee #welcome #behavioralscience

Big game day ads present both a challenge and an opportunity. To make the most of theirs, Finish Ultimate partnered with Protobrand to leverage deep consumer insights at scale. Learn more here: https://lnkd.in/eZquTHMw #insights #marketresearch #behavioralscience #advertising