PRSA Richmond Chapter reposted this
So many great take-aways from today’s PRSA Richmond Chapter program Conexión Y Comunicación: How Your Communications Program Can Authentically Engage Spanish-Speaking Audiences.A few that stuck with me include: 1) our region is seeing more people from Colombia and Venezuela. They are highly educated and language is one of their greatest challenges; 2) building trust is so important and it requires a long-term commitment. You have to build a relationship without immediately wanting something in return; 3) after you launch a campaign, what’s going to happen when someone calls you back? You have to “get your house ready.” Many thanks to the organizers, to VPM for hosting, and to the panelists including Karla Almendarez- Ramos and Oscar Contreras.