Quest Labs reposted this
We spoke with 100s of Lifecycle Marketers and had a shocking revelation... Lifecycle Marketers even at many F500 companies STILL create cohorts, and segments and figure out messaging for their channels manually!!! Yes of course there are tools provided by channel-specific marketing platforms like Attentive or Klaviyo but they are limited to basic rule-based segments and flows. We at Quest Labs couldn't help but feel like there was a huge opportunity to supercharge these Lifecycle Marketing workflows with AI 🪄 Imagine being able to analyze millions of user behavior touchpoints and recommending context-aware, real-time, and dynamic workflows - segments, variants & flows - for each user to drive 1:1 hyper-personalized messaging, image & text across channels that drive conversions and engagement rates unlike ever before!!! This is now possible with multimodal transformer-based recommendation systems. I spent many years diving deep into this tech, from my research at the University of California, Davis & Carnegie Mellon University to my work on the Merlin Team at NVIDIA. So I cannot say enough about how excited I am for this to enable powerful end-consumer experiences now! In the coming weeks, I will be sharing more about how our team is thinking about bringing this tech to market, stay tuned and follow along! #Lifecyclemarketing #GenAI #AI #Martech #LLMs #Personalization #DigitalMarketing