Questline Digital

Do you have any big marketing wins from 2024? We want to hear about them! We need success stories from utilities across the country for our upcoming webinar "2024 Wrapped: Success Stories from Utility Marketers!" on Thursday, November 21. This is your chance to take the stage and share your standout marketing wins, such as: - Social media campaigns - Newsletters - Ad campaigns - Webinars or community events You'll have 5 minutes to share your achievement and inspire your peers! Don’t miss this opportunity to swap ideas, celebrate success and learn from the best. Ready to shine? 🌟 Email us at marketing@questline.com and let’s celebrate together!

For utilities, connecting with Key Account customers can be a challenge. Los Angeles Department of Water and Power needed a solution to build stronger relationships with their large business customers. Questline Digital worked with LADWP to set up a monthly Key Accounts newsletter, which provided tailored content like energy efficiency tips and water conservation best practices. Each newsletter contains a mix of original articles from LADWP and content from our Catalog, including at least one video per month. The newsletter was an essential tool for LADWP’s Key Accounts team, reaching more than 1,200 large commercial customers. Check out our NEW case study to see how a newsletter made a huge impact on Key Account engagement: https://lnkd.in/eHBPjrbm

Will we see you at the American Public Power Association (APPA) Customer Connections Conference in Louisville, Kentucky next week?! Questline Digital’s own Mary Malone will be speaking 10/29 at 3:15 p.m. on the topic of “Maximizing Impact: Customer Service Strategies for Small Municipal Teams.” She’ll be joined by fellow industry peers, Jennifer Foss from Elk River Municipal Utilities and Lisa Stowe with Westfield Gas + Electric/Whip City Fiber. Together, they’ll share strategic insights into how small teams can be resourceful and savvy in enhancing customer satisfaction by leveraging the opportunities unique to smaller public power utilities. We hope you can make this must-attend session!

The holidays and season changes are great opportunities to engage with customers in creative ways. Our latest Utility Dive article shares expert tips from Elk River Municipal Utilities, Nashville Electric Service and Alliant Energy for creating effective seasonal communications, including: 🎄 Creating fun, festive campaigns that resonate with customers 🤝 Participating in community events that create stronger connections    💰 Promoting helpful assistance programs during high bill seasons Whether it’s educating customers about LED lights during the holidays or promoting assistance programs ahead of summer high bill season, planning communications around the seasons can enhance long-term customer satisfaction. Read the full article now! https://lnkd.in/ef7z8jT8

Get into the Halloween spirit with Questline Digital’s fun and educational content! 👻🎃 Our Halloween-themed content is perfect for utilities to share on their social media, website and other digital channels to engage customers while promoting important energy savings tips, safety advice and more. Bring some frightful fun and boost customer engagement with our seasonal content. Connect with us before Halloween! 🧙♀️🕸️ https://lnkd.in/eFuusnTN  

Did you know that approximately 20% of Americans live in rural communities? For utilities, customer engagement strategies that work in larger cities might not have the same impact in small towns. And without the right approach, rural customers could feel disconnected from your utility. Our latest blog post explores communication strategies that help to build meaningful connections with rural and small-town customers, including: - Break the barriers of distance: Encourage customers to use your online portal to manage their accounts, pay bills, view service updates and communicate with support team members. - Bridge the digital divide: Consider incorporating both digital and print communications into your marketing strategy to ensure all customers receive important information from your utility. - Guide the journey of change: Before introducing new programs or technologies, roll out educational campaigns that clearly explain the benefits of these changes. - Ensure inclusive communication:  Implement mobile outreach programs that bring information and services directly to rural communities and create a network of local ambassadors who can help spread awareness about utility programs Read the blog for more insights on how to ensure rural customers remain informed, valued and supported. https://lnkd.in/eQQ2KD2a

Calling all utility marketers! Share your success story at our upcoming November webinar! 🎉 We’re giving you the stage at our webinar, “2024 Wrapped: Success Stories from Utility Marketers” on Thursday, November 21. Do you have a winning social media campaign, newsletter, ad campaign or any standout success from 2024? You’ll have 5 minutes to highlight your achievement and inspire others! To make it even easier, we’re doing pre-recorded sessions where you can share your 5-minute story ahead of time so you don't have to worry about joining live. Don’t miss out on this opportunity to share successful marketing projects and learn from others in the industry. Connect with us to share your interest in speaking and let's celebrate your success together! 👏 Email us at marketing@questline.com! https://lnkd.in/gQRhfSQA

Searching for expert advice and best practices to tackle your biggest utility challenges? Learn at your own pace with Questline Digital’s On-Demand Plugged In Webinars! 🎥 From boosting business customer satisfaction to educating customers on utility rate plans, our thought-leadership webinars can provide some inspiration. Currently, we have nearly 30 webinars on a variety of utility hot topics, including: - Supporting Utility Customers Through Financial Hardship - Boost Customer Engagement with AI - Data Privacy and Personalization - How to Build Customer Trust with Outage Communications - Water Utilities: Building Stronger Customer Relationships - And more! Tune in anytime for actionable insights and strategies that will elevate your utility's customer experience.💡🔥 Don’t miss out — watch now! https://lnkd.in/gQRhfSQA

For utilities, it can be a challenge to connect customers with the right assistance programs. Did you know: Personalized videos can make a difference! FirstEnergy collaborated with Questline Digital to launch the innovative SmartVX personalized video solution. The videos were sent to Pennsylvania customers who were eligible for financial assistance programs. The tailored videos captured customer attention while delivering customized information based on their eligibility. In fact, the videos achieved a 70.5% watch rate and 10,413 unique video views! Learn more about how personalized videos dramatically increased customer engagement with assistance programs: https://lnkd.in/gq6xrYTT 

San Antonio, we’re back! We just couldn’t stay away from one of our favorite cities as the Questline Digital team, Maureen S. Mierke and Mary Malone, take on Chartwell, Inc. #EMACS24. Visit them at booth #414 to hear first-hand how our engagement solutions can transform the way you connect with your utility’s customers. Learn more about how our Welcome Series, newsletters, webinars, program promotions and other solutions can lead your utility toward increased customer satisfaction and engagement.