Ready Set Rocket, part of SiaXperience

🚨New Work Spotlight🚨 – Rogaine Brand & Creative 🙋♂️ Rogaine came to us looking to re-energize the brand for a younger audience while still paying homage to their scientific roots (pun intended) in efforts to reclaim category leadership. We leveraged our integrated capabilities to create a full brand refresh including new positioning, tagline, a brand book, and creative campaign all built from intensive research into the category, and more importantly, real people who’ve experienced hair loss. Since launch this past summer, the campaign has proven successful with improvements in brand recall, affinity, and sales. Check out one of the campaign spots below, which brings to life the first ever character for the brand to humanize and connect with audiences. So proud of this work, created in partnership with our amazing clients Jen Brady, Ashlynn Petrozzini, and Alex Brewer! We’re excited to continue working with Rogaine through thick and thin (had to 😉).

We are beyond excited to share that Ready Set Rocket is joining forces with Sia Partners, a next-gen global consulting firm, where we will be part of SiaXperience, the digital and design arm of the company. We have no doubt that by joining Sia Partners we will be able to further deliver on our mission to maximize impact for our clients through our new access to global scale, as well as broader strategic, AI, data and tech capabilities. But, we promise, we will never lose our scrappy, indie spirit 🤞 ✨ Here’s to an exciting new chapter! Read more here: https://lnkd.in/enjNFafe

Today we want to highlight our one and only Kitty Tsang who was recently promoted to Chief Strategy Officer at RSR! 🎉 From intern to CSO, Kitty has been with us for over a decade kicking butt and taking names – there's a reason why we call her Kitty Boss! Incredibly smart and talented, she helms our strategy team with finesse and acumen. As our CEO Lauren Nutt Bello puts it; “There is no one better suited to lead our team and ensure our work is approached even more strategically." Congrats, Kitty! Read more about Kitty's promotion here: bit.ly/3Wa37JB

For years, we’ve been told the reason the gender pay gap exists is that women don’t negotiate or advocate for themselves. Our CEO Lauren Nutt Bello explains to SUCCESS Magazine her view on ‘3 Steps to Work Toward Workplace Parity’. 💼 🌐 Read the full article here: https://buff.ly/47XtODm #GenderPayGap #EqualPay

✨ Transforming Financial Understanding with BlackRock. We teamed up with BlackRock, the world's largest asset manager, to break down investment complexities, enhance digital and social strategies, and provide valuable tools to financial advisors. The result? A significant leap in financial literacy and a more empowered generation of investors. Check out our case study on how we're making financial wellness a reality for everyone: https://buff.ly/42iZ5Qd #Finance #Investment #Communication

Navigating the future of workforce mobility: discover how we positioned Weichert Workforce Mobility as a global leader with a refreshed brand strategy and dynamic visual identity. Learn more here: https://lnkd.in/g7Vv4Sqn #WorkforceSolutions #Branding

Transforming an iconic NYC theatre into a haven for theatergoers, we partnered with Signature Theatre for an unforgettable rebrand that we are so proud of. See how we brought their mission to life in our case study here: https://lnkd.in/g8J74u2t 🎭  #Theatre #Branding

🌎Have you ever visited Gag City? Take a tour with our very own guide Alexis Wells and discover the AI magic behind the universe of Nicki Minaj’s latest album. 💡 In a tweet teasing fans with glimpses of the album artwork, Nicki Minaj promises a transformative journey to "Gag City." 🪄This revelation sparks a creative surge within her devoted fanbase, the Barbz, who leverage AI to bring Gag City to life. ➡️ The viral campaign stands out as a prime example of successful album promotion, highlighting the strong synergy between Nicki and her devoted community. 💥After #GagCity began trending across social media platforms, popular brands started to join the trend, posting their own AI-created locations in Gag City. 🔎 The numbers? #GagCity currently has 76+ million views on TikTok, 5,000+ posts on Instagram, 650,000+ impressions on Twitter, and has been featured in Forbes, NBC News, Buzzfeed, PR Week, Vibe, AdAge, and Mashable. #AI #PF2 #marketing

🔍 Step into the future of search with Dominika Kochmar, our Senior Strategist at RSR. Dominika shares her view on generative AI Chat-Based Search, the new personalized, engaging, and dynamic search experience. Discover how this game-changer reshapes ads, boosts brands, and enhances user engagement!

Rising through the ranks early on in your career comes with highs and lows. Our CEO Lauren Nutt Bello talks to Databird Business Journal on making partner at 28 and some of the mistakes she made early on as a manager, what she now believes makes a good leader, and why a 'pay your dues' mentality holds back the next generation of leaders. https://buff.ly/3T7WNAT