Reboot Motion

Can’t believe it’s been a year since Reboot Motion saw the post for season 3 and applied. Tom Ryan and the rest of the strategy and business teams do an incredible job of integrating their portfolio companies into the entire National Basketball Association (NBA) ecosystem. If you’re on the fence- click the apply button. https://lnkd.in/gWVmuBVk

As MLB flips to the postseason, and the NBA ramps up, we wanted to revisit an old post on how Reboot Motion analyzes motion capture data at scale. When talking with teams, we often get questions around the quality of in-game data, specifically as it compares to “ground truth” lab setups. While there are many factors to consider, one thing we look at is scale, as pro teams are receiving 3d pose data at a rate no lab was ever set up to handle. Not only does this make things more challenging for mocap providers, it also means teams need to be set up to process, clean, and organize the data so their analysts can get to work. To better serve our partners, we built our own biomechanics pipeline that 1) is built for scale and 2) better understands the nuances of markerless mocap in the wild.   https://lnkd.in/gvb_nx5N

Analysts have moved beyond looking at outcomes-> the what. Today, they analyze factors-> the why. And tomorrow, they'll move even earlier to discover the how. And this exactly what James (Jimmy) Buffi did with his Blueprint for Safe(ish) Velocity. While it is widely understood that fastball velocity improves performance, the body offers additional insight into how that velocity is generated, which could impact the athlete’s longevity. This is the type of work being done in the most advanced MLB front offices, and what we expect biomechanics to bring to the NBA. https://lnkd.in/g7rR-e-R

It’s a busy time at Reboot as we’re simultaneously entering our first full NBA season, while preparing for another MLB sales cycle. With this in mind, we are resharing an old post- the Blueprint for Safe Velocity. At the surface, this is a deep dive on how specific aspects of the pitching delivery correlate with 1) injury risk and 2) fastball velocity. But beyond that it is an example of what can be uncovered with biomechanics. While it is widely understood that fastball velocity improves performance, the body offers new insight into how that velocity is generated, which could impact the athlete’s longevity. This is the type of work being done in the most advanced MLB front offices, and what we expect biomechanics to bring to the NBA. https://lnkd.in/g7rR-e-R

Really enjoyed this thoughtful reflection from Evan Demchick’s / Reboot Motion’s experience in our 2024 National Basketball Association (NBA) Launchpad cohort! “If the NBA’s goal is maximizing long-term value, they need to put equal focus on today and tomorrow. That is why the NBA’s culture of experimentation is so vital. It allows them to constantly innovate, build a better on court product, and drive engagement. The Launchpad is not only an example of an NBA experiment gone right, it is also an avenue that allows for more ideas, and therefore more experiments, to enter the NBA ecosystem.” Cc: James (Jimmy) Buffi https://lnkd.in/exfVhgcU

On July 16, we hosted our third annual NBA Launchpad Demo Day at the NBA 2K25 Summer League in Las Vegas. The 2024 NBA Launchpad companies presented the results of their six-month R&D projects to NBA league and team executives, investors and partners. Congratulations and thank you to our 2024 NBA Launchpad cohort for your partnership that will drive #innovation on and off the court! Reboot Motion Tonsser Plantiga TextQL Dimension Studio Launchpad is the league's platform to source, evaluate, and pilot emerging technologies to advance the NBA’s basketball and fan experience priorities. To learn more about NBA Launchpad and its participants, visit https://lnkd.in/dTWHUdp

Very exciting to join Reboot Motion in this moment!

We had so much fun working with the National Basketball Association (NBA) over the past 6 months. Huge thanks to Tom Ryan and the rest of the team. We learned so much from the NBA, as well as the other Launchpad participants we shared the stage with.

I am beyond thrilled to see Reboot Motion featured in Sports Business Journal for the work we have done alongside our partner, Hawk-Eye Innovations Ltd in supporting their data quality efforts.